GANZ Media Launches Press Campaign for World’s first Automotive Dynamic Cabin Pressure Checker

CASE STUDY: Validyne Engineering

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Press Campaign for World’s first Automotive Dynamic Cabin Pressure Checker & More!

We began working with Validyne in January 2013. A World Leader in Variable Reluctance Technology (VRT) and Pressure Sensors since 1968, Validyne contracted with GANZ Media to complete the following:

  • Created 2 Line cards (digital flyers) as a tool for their sales force
  • Developed Social Media Plan & Competitive Analysis to evaluate online trends
  • Conducted Monthly Social Media Marketing & Blog postings
  • Performed SEO Optimized Social Media profiles to boost rankings in the search engines
  • Created a Series of Press Releases including a Nationwide announcement introducing the World’s first Automotive Dynamic Cabin Pressure Checker for the Transportation Industry.

These efforts produced the following:

  • Provided Inbound Marketing Strategies for Website resulting in 120 new leads per month vs. 10 previously
  • Developed Email Campaigns with average 15% open rates and 3.2% click through rates, increased online followers and Social Media reach
  • Press Releases resulted in over half a dozen Magazines & Publications

Web Design Mania sweeps the Nation! People take notice of GANZ Media.

Great planning & Email Campaigns = Success!!

A well conceived email campaign can make the difference between successful Online Marketing ROI, and a  sinking ship. In our recent email campaign touting Web Design services, a well crafted subject line once again brings in significant viewers.

You can have the best email content in the world, with snazzy graphics, clever messaging, and the most amazing discounts, but you campaign can fail because your  subject line came across as spammy or insincere. Click here to see the email.

GANZ Media Website Design Email Campaign!

GANZ Media Website Design Email Campaign!

One method for increasing readership of your emails is called an A/B split test. In this case we test only 10  percent of our total list of email subscribers before the main campaign is launched. This small sample size  was split in half using two subject lines with “Website Design Projects & March Madness!”  (which had an  12.5% open rate) against  “March Madness! Website Design & Online Marketing” (which had an 8 % open  rate).

Web Design Email Campaign Results

Web Design Email Campaign Results

We setup our email software to wait for one day to track results between these two groups, allowing for  maximum feedback from our viewers. The winner of these two (the one with the higher open rate), was  used to send out to the remaining 90% of our email list.

Website Design Email Screenshot

Website Design Email Screenshot

5 Helpful Email tips:

Every email campaign should contain the following –

1) A well crafted subject line (tested for effectiveness).

2) A call to action: direct your viewers to perform an action (i.e. View your website, open a video, call you  for a free demonstration, email to receive a 10 % savings on your next purchase).

3) Make sure the email is not too text heavy, inserting plenty of images/graphics/YouTube videos where  needed.

4) Clearly display your Social Media icons and prompt people to follow you. Ask for the Sale!

5) Contact information: too often email campaigns don’t give clear contact info. Make sure to include a  phone number, email address, and website.

Happy Campaigning!

Please contact GANZ Media to help you with your next email campaign!

Email Campaign for SureTint Technologies – ISBN Conference

SureTint Technologies is the nation’s leading hair-coloring software company. With an upcoming ISBN tradeshow weeks away, they came to us in need of a high quality email campaign to reach out to a small but highly targeted list of potential clients.  Blending stock photography and polishing & editing content provided by them, GANZ media launched a highly successful email campaign, with a 37% open rate (20 % above the industry standard). The high open rate can be attributed to the well crafted messaging of the subject line.

As a result of the campaign, this email dramatically bolstered the number of tradeshow attendees view SureTint’s product demonstration at the show, and translated into measurable sales.

Testimonial from Bill Deliman, Director of Business Development:
“The email campaigns are great. Thank you so much!”

Listed below is an image of a customized HTML-based email we designed for them and corresponding results:

SureTint Technologies - Hair Coloring Software

SureTint Technologies - Hair Coloring Software

SureTint Technologies email campaign- ISBN Conference

SureTint Technologies email campaign- ISBN Conference

 

Email Campaign for SureTint Technologies - ISBN Conference

SureTint - Email Results - ISBN Conference

Email Campaign for MagnoliaOffice.com – launch of Online Office Furniture website

Magnolia Office came to us in need of an effective email campaign to announce the launch of their new website. Their company sells office furniture and office equipment to businesses, schools, government, churches, the health-care industry, attorneys, non-profits and individuals.  After a highly successful email campaign, they also decided to have us develop a Social Media Plan & Social Media Training for them.

Testimonial from Licia Wolf owner of Magnolia Office:
“GANZ Media is the expert in online marketing services for your small business!”

Email Campaign Results
This was a highly effective campaign, with an open rate of 26% compared to an industry standard of 13.1 %, indicating a well crafted subject line. The click through rate (opened email & clicked on links) was 3.9% compared to an industry standard of 2.8%, indicating relevant content, messaging, and style.

Listed below is an image of a customized HTML-based email we designed for them and corresponding results:

HTML-based email Campaign for MagnoliaOffice.com

Email Campaign for MagnoliaOffice.com - launch of Online Office Furniture Website

Email Campaign Results for MagnoliaOffice.com - customized HTML-based email

Email Campaign Results for MagnoliaOffice.com - customized HTML-based email

Email Campaign for Vonda Shepard & blossomy.com for Charity Event

Email Campaign for Vonda Shepard & blossomy.com

Email Campaign for Vonda Shepard & blossomy.com

Launched email Campaign for Vonda Shepard & blossomy.com for Charity Event Benefiting Survivors of Human Trafficking in India. This campaign can be viewed by clicking here at: http://bit.ly/slnPY3

Testimonial from Laura Price of blossomy.com:

“The template looks great!  Thanks for participating and offering your support and skills in this very important piece of the benefit.”