GRAND OPENING! Encino Business Royal Gems Jewelry shines with new Social Media Campaign from GANZ Media!

GRAND OPENING! Encino Business Royal Gems Jewelry shines with new Social Media Campaign from GANZ Media!

Royal Gems Jewelry New Facebook Page!

Grand Opening!

Happy Client just picked out Engagement Ring!

A local retail store in Encino, business owner Mitch Garten needed our help. Royal Gems moved locations and needed Social Media Marketing to help launch their Grand Opening, and then continuously on an ongoing monthly basis.

GANZ Media updated their website with Social Media icons to help increase exposure. We performed an online marketing analysis and created new Social Media profiles including: Yelp, Facebook, Twitter, LinkedIn, and Instagram. We updated and added new online directory profiles and launched a Facebook Advertising Campaign.  As of March 2017, we are happy to report foot traffic has doubled and Owner Mitch is quite happy!

Social Media Graphics created by GANZ Media just in time for the Holidays!

Custom Designed Ads for client geared towards                       keeping couples happy!

About Royal Gems:

A custom designed piece of jewelry – whether it be an engagement band, an anniversary gift, or “just because” – is sure to be the most memorable and treasured gift in a woman’s (or man’s) life. Mitch believes that you should not have to settle for mass-produced, “cookie cutter” jewelry when you can own a one-of-a kind creation designed only for you.

Jeweler Mitch Garten has been creating custom, one-of-kind jewelry for more than 30 years. From white gold, to yellow gold, and from diamonds to pearls, Mitch is a master of intricate detail and quality workmanship that will leave you breathless.

His passion for unique designs that reflect each client’s’ individual personality and style is evidenced by his many loyal clients – across California and the world – who refuse to purchase their fine jewelry from anybody but Mitch.

4th of July + Email + Social Media = Winning Combo!! The fireworks continue!

4th of July + Email +  Social Media = Winning Combo!! The fireworks continue!

Happy 4th of July from GANZ Media!

Happy 4th of July from GANZ Media!

GANZ Media hopes everyone enjoyed the 4th of July Holiday.  We certainly did. Our fireworks are still continuing to go off with the launch on Tuesday of our holiday email, encouraging viewers to “Exert your Online Marketing Independence”. Click here to view the email.

Placing Social Media Icons with corresponding links in the body of an email is a must! The reach of our email was extended through the use of Twitter and Facebook. When an email campaign is sent out, a unique link or URL is generated. This URL can be inserted into a “Tweet” or posted on a Facebook page,to allow people to share content with friends, and increasing the amount of people viewing your content. Additionally, each email allows a subscriber to “Like us on Facebook”, “Follow us on Twitter”, and share with a friend via email.

GANZ Media email campaign sets off fireworks with 15% open rate!

GANZ Media email campaign sets off fireworks with 15% open rate!

As of today over 200 subscribers have viewed our email. This represents a 15% open rate, versus an industry standard of 13.9%. (*Note- as of 7/23/12 the open rate has increased to 16.5!)  This is achieved through a well crafted subject line. Creating subject lines are an art form. One doesn’t want to appear too “salesy”, which can result in being labeled as spam even by folks who chose to sign up to receive your content. The idea with subject lines is to be use clever or playful phrases (depending on the tone you are looking to set) to encourage people to open the email, click on content, and drive people to your website to buy your product or service.

We do recommend that those on your email list agree to get your emails by agreeing to it twice, in a process called double opt-in.  This ensures that your subscribers really want you to send them stuff, and also helps screen out fake email addresses for your list by making sure an actual human acknowledges signing up.

Please contact GANZ Media today to see how we can help you with your next email campaign or Social Media project!

Retailers Fail to Understand Social Media! – Gamestop & J.C. Penny Facebook Failures

Facebook “F-Commerce” enables consumers to purchase online using Social Media: but is it a bust?

Retailers Fail to Understand Social Media! - Gamestop & J.C. Penny Facebook Failures

Retailers Fail to Understand Social Media! - Gamestop & J.C. Penny Facebook Failures

 

Last year Facebook launched a new platform for online purchasing through their Social Media platform called F-“commerce”.  Many large retailers jumped on board to sell using this new distribution channel without understanding Social Media, and those who use it.

In a recent Bloomberg article GamesStop & J.C. Penny were cited as halting their Facebook store presences after disappointing sales. The article inferred that major retailers pulling out was a result of a poorly designed strategy by Facebook as a company, and would weaken their proposed upcoming IPO.  The real story is that the failure of Retail stores launching into Facebook e-commerce is a lack of their own understanding their digital audience.

Retailers enter the world of Social Media marketing without an understanding of the unique buying patterns of their visitors. They offer nothing new: no novel product or content, duplicating efforts found on their company websites or in the store.

Here are five tips for Retailers looking to use Social Media-

Retailers may want to consider:

1) Selling specialty items: hard to find or rate items not found in the store will keep existing shoppers excited, while bringing in new customers that might not normally shop at the physical stores.

2) Selling overstocked items: retail outlets can reduce inventory and cut storage costs by creating an outlet for products that are not flying of the shelves as fast as they would like, or selling used items as well.

3) Providing discounts not already found on website or in store: unique discounts, special offers, and linking them to QR codes on printed marketing materials.

4) Posting unique content: original news items, articles, customized Facebook apps & games, that keep viewers coming back for more. Creating a “Like Us” tab to showcase video and pictures combined with an opt-in email/newsletter sign-up. These allow for more advertising opportunities as well.

5) Incentivize sharing with friends: referral programs, “Like Us” programs traded for discounts, and integrating Social Media icons & links into every company email (both for corporate & employee sales teams).

[See article reference]

Contact GANZ Media to see how we can help launch your Social Media Campaigns!

New Media Communications Strategies For Small Business Awareness & Growth

From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and their possible inherent uses for your organization. Caption & Image Credit: Saginaw Valley State University (svsu.edu)

New Media Communications Strategies For Small Business Awareness & Growth

Ever since the advent of Microsoft Windows in the mid-nineties, which made the computer as a mode of communication more accessible to most everyone, people have been trying to figure out how to leverage its communicative power to have their business interests grow. In other words … How can one use New Media communications to make money and have their businesses grow to meet the needs of more potential customers?

The next layer that has developed over these last one and a half decades are programs that help people to connect with additional ease to share interests, ideas, information, and just plain communicate on a broader field more quickly. This layer is called social media, and when used properly, social media can help a growing business boost brand awareness, improve customer relations, garner market research, even bolster sales. As the number of people who use social media rises, many marketing experts believe it’s essential for even the smallest of companies to consider developing a strategy to utilize this resource.

The worst effort a small business can put forth in this arena is to enter the world of New Media communications without a focus or a plan upon which the small business can leverage its limited resources to take advantage of the many social media communications opportunities that exist. As always, a business desires to place in motion a plan that will have a great chance at success, otherwise, why bother … just run an ad in the local paper which fewer people bother to purchase, let alone read.

Logging on to a computer just takes a few clicks to potentiality connect one with thousands of business contacts and customers … in addition to setting up networking strategies, business owners can use social media to glean useful insights by reading comments made by customers, industry experts, even competitors.

THE BURGER WAS ONLY THE BEGINNING. Research shows that one cannot live on burgers alone. That's why we offer a wide selection of chicken sandwiches like the grilled or crispy Avocado Chicken Club. Think of it as a Smashburger's equally awesome partner in crime. Image Credit: Smashburger Master LLC

This excerpted and edited from the Tucson Citizen –

Small businesses use social media to grow
by Laura Petrecca on Feb. 16, 2012

Hamburger chain Smashburger has become a smash hit, growing from three Denver locations in 2007 to 150 outposts nationwide. And while its Angus-beef burgers and unique toppings have helped to propel its success, its secret sauce is social-media outreach.

Smashburger offers coupons and trivia contests for its 67,000 Facebook followers, replies to questions and complaints on its Twitter and Facebook profiles, and actively reaches out to bloggers who might write about the new Smashburger restaurants opening in their areas.

“The brand was really built on social media and PR strategies,” says Jeremy Morgan, senior vice president of marketing and consumer insights. “Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you’re just shouting through a bullhorn.”
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“Everybody should take a look at it,” says Dan Galbraith, owner of marketing support company Solutionist and a National Small Business Association board member.

“Whether they chose to jump into social media or not is a question that only they can answer,” he says, but all firms should at least explore how social media could work for them. “There’s a lot of good information floating out there,” he says.
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A time investment

It takes dedication to achieve social-media success.

“The common misconception about social media is that it’s free,” says Morgan. “Facebook and Twitter accounts are free, but for small business owners in particular, time comes at a premium.”

To keep from feeling overwhelmed, business owners should decide how much time they can dedicate to this burgeoning arena, says Galbraith. Some may need to hire social-media help.

Either way, business owners should first set goals, he says. For instance, an owner might want to increase store traffic by 20% by offering coupons via Facebook or another social-media site. Or a business-to-business company could plan to reconnect with 10 former clients and re-establish solid relationships in the next three months.

The goals should be clear-cut, but as many business owners have learned, the initial strategies might have to change.
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Consistency counts

While marketing experts advocate joining the social-media conversation, most say that doing it poorly — such as combining personal and professional updates or not posting information consistently — is worse than not doing it at all.

“Consumers won’t stick around, and you won’t get much traction,” says Morgan.

There are some basic social media tenets to keep in mind, says Sabina Ptacin, co-founder of ‘Preneur, which provides tools and resources for small businesses.

She first suggests that business owners “baby step it out,” to see what feels comfortable to them and is do-able. Those who can’t contribute on a daily basis might want to hold off on creating a public profile.

“You can’t post once a week and think it’s going to make an impact,” she says. “You need to constantly be contributing, definitely every day.”
—-
She counsels social-media users to think of it as circulating during a cocktail party.

“I always tell people to pretend that they’re at a party and (act) how they would behave,” she says. “No one wants to talk to the person who is always talking about themselves. … They want you to ask them questions and engage in conversations.”
[Reference Here]

A business should also understand that the communicative strata of social media is as varied as there are concepts and interests held by humans themselves. Most are aware of social platforms as Facebook, Twitter, YouTube, and the like but many could gain from understanding other social communications platforms such as SodaHead, Pinterest, Google+, Stumble, as well as other syndicated message and image sharing environments.

A business must decide what niche(s) it speaks to, and can participate in upon which they can contribute so as to receive the benefits of engagement. A well placed pebble thrown into a pond sets up a communications wave that can reap incredible benefits … social media environments are just well placed ponds for well placed communications pebbles.

 

** Article first published as New Media Communications Strategies For Small Business Awareness & Growth on Technorati **

Interview at BlogWorld 2011 with GANZ Media CEO

At the recent BlogWorld 2011 at the Los Angeles Convention center, Michael Stark of PostYourProperty.com interviews Aaron Ganz, CEO of GANZ Media. The importance of Social Media and emerging technologies is a key focus. Nine out of ten robots agree this video rocks!  Click on the video or link below to watch:

Social Media revolutionized! Blogworld 2011 Interview: click here