“Litigating Success: Susan Barlich’s Legal Journey” – new Law Firm website launched!

⭐ Introducing Susan Barlich’s New Website: BarilichLaw.com! ⭐

Visit the website: BarilichLaw.com


Meet Susan Barlich, Top Pasadena Litigator

Susan Barlich, a seasoned litigator with over 40 years of trial experience, is now proud to unveil her brand-new website, BarilichLaw.com. As a prominent member of the legal community in Los Angeles, Susan brings her expertise to clients seeking legal representation in various areas.


🌍 Website Features:

  1. SEO-Enhanced Keywords: BarilichLaw.com is strategically optimized with relevant keywords to ensure high visibility on search engines. Whether you’re searching for legal advice or specific legal services, Susan’s website will guide you there.
  2. Keyword-Tagged Blogs: Stay informed with Susan’s insightful blog posts. From legal updates to practical advice, her blog covers a wide range of topics relevant to clients and the legal community.
  3. ADA-Compliant Menus & Privacy Policies: Accessibility matters. Susan’s website adheres to ADA guidelines, ensuring that all visitors can navigate seamlessly and find the information they need.
  4. High-Resolution Logo: Susan’s newly designed logo reflects her professionalism and commitment to excellence. It’s prominently displayed throughout the website.

🌹 Community Involvement:

Susan Barlich is more than an accomplished litigator; she’s an active member of the community:

  • Pasadena Tournament of Roses: Susan contributes to the iconic Rose Parade and Rose Bowl Game, celebrating Pasadena’s rich heritage.
  • Pasadena Showcase House for the Arts: Her support for the arts extends to this annual event, where historic homes are transformed by talented designers.
  • University Club of Pasadena: Susan engages with fellow professionals and community leaders at this prestigious club.

🏆 Awards and Recognition:

Susan Barlich’s legal prowess has earned her numerous accolades, including:

  • Seven-Time Super Lawyer: A testament to her exceptional legal skills and dedication.
  • Pasadena’s Top Lawyers: Consistently recognized as a leading attorney in the area.

📞 Contact Susan Barlich:

Ready to discuss your legal needs? Reach out to Susan Barlich via her website or contact her directly:


Whether you’re seeking legal representation or simply interested in staying informed, BarilichLaw.com is your go-to resource. Explore the website, learn about Susan’s expertise, and discover how she can assist you.


Check out the before image of the website:

And here is a screenshot of the website after we redesigned it:

An Eagle soars in time for Easter: Southbay Security & Fire Safety Company locks down a redesign!

Client Overview: Eagle Protection

  • Company: Eagle Protection
  • Location: Torrance, California
  • Industry: Commercial & Residential Security Systems & Fire Protection

 

Challenge

Eagle Protection needed a revamped online presence to effectively showcase its comprehensive security and fire protection solutions. Their existing website lacked user-friendly navigation, failed to highlight all services, and lacked a seamless payment portal for clients.

 

Objectives

  1. Enhanced Navigation: Create an intuitive website structure for easy access to services, industry-specific information, and contact details.
  2. Expanded Content: Develop additional pages to comprehensively present all services offered and industries served.
  3. Payment Portal: Integrate a secure customer payment gateway for seamless transactions.
  4. SEO Optimization: Optimize meta tags and content to improve search engine visibility, especially in comparison to competitors.

Solution

GANZ Media collaborated closely with Eagle Protection to address their specific needs:

  1. WordPress Template: GANZ Media selected a responsive WordPress template tailored to security services. The template provided a solid foundation for customization.
  2. Navigation Overhaul:
    • Services Pages: Created dedicated pages for each service (FIRE, BURGLAR, CCTV, CARD ACCESS, EVACUATION) with detailed descriptions, benefits, and case studies.
    • Industries Served: Added industry-specific sections to highlight how Eagle Protection caters to diverse sectors (commercial, residential, industrial).
    • Contact Information: Streamlined contact details for quick inquiries.
  3. Payment Portal Integration:
    • Developed a secure payment gateway allowing clients to pay for services online.
    • Ensured compliance with industry standards for data protection.
  4. SEO Optimization:
    • Competitor Analysis: Researched competitors’ websites to identify relevant keywords and strategies.
    • Meta Tags: Optimized meta titles, descriptions, and keywords for each page.
    • Content Enhancement: Rewrote and expanded content to align with SEO best practices.

Results

  • Improved User Experience: Visitors now find it easier to navigate Eagle Protection’s services and explore industry-specific content.
  • Increased Conversion: The new payment portal facilitates seamless transactions, enhancing customer satisfaction.
  • Enhanced Visibility: SEO optimization has boosted Eagle Protection’s search engine rankings, positioning them ahead of competitors.

 

ADA-Compliant Menu

To ensure accessibility for all users, GANZ Media implemented the following features in Eagle Protection’s menu section:

  1. Clear Structure:
    • The menu is organized hierarchically, with headings and subheadings.
    • Each menu item is labeled appropriately, making it easy for screen readers and assistive technologies to navigate.
  2. Text Alternatives (Alt Text):
    • Images of menu items include descriptive alt text.
    • Alt text provides context for visually impaired users, allowing them to understand the content of images.
  3. Keyboard Navigation:
    • Users can navigate the menu using keyboard shortcuts.
    • Focus indicators highlight the selected menu item.

Privacy Policy

A transparent privacy policy is essential for user trust. GANZ Media incorporated the following elements into Eagle Protection’s privacy policy:

  1. Data Collection and Usage:
    • Clearly explains what personal data is collected (e.g., contact information, payment details).
    • Describes how this data is used (e.g., for service delivery, communication, or analytics).
  2. Third-Party Services:
    • Discloses any third-party services (e.g., payment gateways, analytics tools) used on the website.
    • Provides links to their respective privacy policies.
  3. Cookies and Tracking:
    • Informs users about the use of cookies and tracking technologies.
    • Explains how users can manage cookie preferences.
  4. User Rights:
    • Outlines users’ rights regarding their data (e.g., access, correction, deletion).
    • Provides contact information for inquiries or requests.
  5. Updates and Notifications:
    • States that the privacy policy may be updated and how users will be notified.
    • Encourages users to review the policy periodically.

By incorporating these sections, GANZ Media ensured that Eagle Protection’s website adheres to ADA guidelines and provides a transparent user experience. The accessible menu and privacy policy contribute to a more inclusive and trustworthy online presence for Eagle Protection.

For further details on ADA requirements related to websites and web design, click here.

Conclusion

GANZ Media’s WordPress template-based solution transformed Eagle Protection’s online presence, reinforcing their position as a trusted security partner. The website now effectively communicates their expertise and commitment to safeguarding clients’ interests.

Website Before:

Website After:

 

GANZ Media lays down the Law with new Website!

Located in Calabasas, Rosenthal Law is a 45 year old boutique firm specializing in: Estate Planning, Business Law, and Real Estate Law.

With a large client base and a deep involvement in the community, they recognized the need for a strong web presence.

Their existing website was over 10 years old, and was need of a full redesign.

 

Before:

 

After:

 

Steps taken:

1) Performed Site Audit, Competitive Analysis, and Keyword Research to determine SEO Keywords and appropriate site functionality

2) Logo Redesign

3) New WordPress Website Created with ADA compliant menus & Google Analytics Tracking

Here is their new site: www.rosenthallawcorp.com

 

Check out this great testimonial from the Owner Richard M. Rosenthal:

“Thanks so much for all you have done. Looks incredible!”

And another from Managing Attorney Ashley Brien:

“We are a very busy boutique law firm and Aaron Ganz and Ganz Media could not have been more patient with us. Aaron professionally, and politely, got us to the finish line when we couldn’t find the time to focus on creating a new website. I’m sure he was very tired of waiting on us, but he never let any frustration show. Aaron was also very accommodating when it came to my borderline OCD modifications and provided helpful insight along the way. Excellent customer service and excellent end product.” 

Why you should give a “TRUCK” about ADA Website Compliance!

 

Los Angeles Based Westcoast Warehousing & Trucking is local leader in the area of transport and storage of freight. GANZ Media provides regular monthly website maintenance and plug-in updates for their WordPress website: www.westcoastwarehouse.com

Their owner Jay came to us with a concern about their site. A friend of his, and fellow business owner was being sued for ADA (American Disabilities Act) compliance issues related to their website.

To put Jay’s mind at ease, we recommended and performed the following:

  • An ADA Compliance Audit à Identified 3 critical issues using our software tools
  • Created a Detailed Accessibility Report
  • Proposed & Implemented Site coding fixes (for identified critical issues)
  • Installed an Accessibility Toolbar for their WordPress website

Fantastic Testimonial: From Westcoast Warehousing Assistant Operations Manager Jayden Patel:

““We very much appreciate your help with getting our website ADA compliant. We had a few concerns about our site not meeting the ADA specifications, but Aaron and his team were able to get us up to code in a very timely manner. The GANZ Media team’s help was very much appreciated!”

For a list of potential ADA issues you may face: click here.

Many of our clients typically have concerns related to ADA Website Accessibility and Compliance.  Frequently answered questions can be answered in part by these recent stats from the Recent 2021 Website Accessibility Lawsuit Recap Report:

 

Are ADA Compliance Lawsuits cases on the rise?

How often is my Industry Targeted by ADA Lawsuits?

But how is my specific Industry Affected by ADA issues?

Which States have the most website Accessibility Lawsuits?

 

Click here to contact GANZ Media today and find out we can help you with ADA website issues!

 

GANZ Media wins contract to manage Santa Monica Chamber Website!

The Santa Monica Chamber needed help with their website. Neglected during the Pandemic, their 10 year old WordPress site required an upgrade. We performed the following changes:

1) Fixed integration with ChamberMaster Scheduling software
2) Upgraded to most current version of WordPress, Removed outdated pages
3) Updated Site Map/Navigation/Added Mega-Menus to improve user experience
4) Created Navigations links section in the site footer
5) Added Instagram wall
6) Added awards certification strip/section to promote credibility
7) Added in Social Media icons to the FOOTER of all pages.
8) Updated email newsletter signup with a “Click Now” button
9) Added SEO Keyword Tags
10) Began providing monthly site maintenance/plug-in updates/backups to make the site more secure

Where do your Pets want to eat today? – PetFriendlyRestaurants.com launches new site!

Dog & Pet lovers, check out this new site: https://petfriendlyrestaurants.com

After we had a successful launch of their sister site, www.petfriendlytravel.com, Pet Friendly Restaurants decided they needed an overhaul of their website as well.

This subscription bases site provides viewers with a nation-wide search for dog and pet friendly restaurants. Locations with searchable maps include: bars, breweries, coffee houses, dog parks, and more!

Similar to Yelp, customers can leave reviews, look and menus/photos, and business owners can claim and enhance their existing listings or create new ones.

Here is a before screenshot:

Here is an after screenshot:

Click here to find out how GANZ Media can help you too!

 

 

Tree Academy Branches out with Targeted Instagram Ads!

Going back to school has never been easier! The Tree Academy needed help boosting enrollment and attracting new students. So what better way to help than geographically targeting Instagram Ads to interested Parents.

GANZ Media created three main styles of ADS, then running them simultaneously to come up with the top performer.

Check them out:

And here is an awesome review from the client:

“Thank you so much for all the hard work on this. I think it looks aesthetically simple, clear, it’s a great photo of some of our high schoolers. And you can see so much of their personalities and character emanating through! I think it looks great.”

Click here to see how GANZ Media know how we can help with your graphic design needs!

 

5 Reasons Why You Should Follow Logo Design Trends

 

Image Credit: Pexels

Logos are considered the face of the company; they are usually the first image that comes to mind when hearing a brand name. Brands such as Pepsi, McDonald’s, and Apple have created lasting impressions thanks to their well-designed logos that convey credibility and quality.

However, these are established household names that have proved themselves over the years. What about startups and unknown business brands like yours? You can follow logo design trends, and with a bit of careful marketing strategies you could build your brand eventually.

The marketing world has mixed opinions about logo design trends. Some experts argue in favor of designing a unique logo for a brand. They believe hitting the customers with something new does the trick, for most businesses. Others disagree and suggest following design trends for better relatability. Both opinions have their strengths and limitations. Below, we have compiled a list of 5 reasons why following a logo design trend seems like a better idea.

1.    Customer Preference

Since people love associating themselves with brands that are up to date, taking inspiration from a trendy logo design guarantees customer attention. For instance, metallic designs are quite popular nowadays, which is why tech and online businesses prefer creating logo design with metallic sheen.

You can evaluate customer preferences by researching the various trending design themes and fonts. A research and an in-depth analysis of your customers and design trends will help you in updating the brand logo.

Fine-tune the trending design to align it with your brand image and personality. This will eventually help you get the eyeballs you require.

2.    Adaptable

Successful brands understand trends and their significance. Still, they can also skirt around these ideas and play with them. Google is the best example of a brand that adapts to new trends while maintaining a forward-thinking image and challenging the status quo continuously.

Good logo design adapts to all the modern design trends in its unique style. A slight color or font change can create a long lasting impression in the minds of the user. Aligning the logo with a social or political trend in line with brand values can also have a similar impact. When you adapt your logo, consider these aspects and influences to make your logo up to date.

3.    Brand Loyalty

In 2003, Apple announced the recoloring of its logo from the traditional red to the trendy silver. Within minutes people around the world signed an online petition demanding Apple to reconsider its decision. On the contrary, there was no such hue and cry when Walmart decided to redesign its logo.

This difference in the reaction can be explained by brand loyalty. Since logos are graphic representations that trigger associations with the brand, customers take them seriously.

Logo design changes may face disapproval initially but this does not mean you discard them. Historical data suggests that customers adapt to these changes too, provided, they are accurate to the brand image and persona. If your brand persona is hip, young and cater to Millennials then it’s best to gear towards a design trend they like.

4.    Target New Demographics

For an existing business, following a logo design trend brings the possibility of opening new avenues and recruiting new target audience. Targeting new demographics and getting them on board is a standard method used by businesses to enhance their operations. The more people see and connect with the change in the logo, the more likely it will translate to customer loyalty.

This can subsequently translate to higher sales and revenue for the business. Especially if your service and products match the kind of hype you create with the logo.

Established businesses launch new products specifically aimed at a market segment. If you are able to coincide your new product design with a new trendy logo that your customers can relate to, then you’ve hit the right note.

5.    Does Not Represent Your Evolution

The brand logos of Pepsi and Coca-Cola several years ago were utterly different from what they are today. This is because these brands have adapted logo design trends of different eras and evolved with time.

Just like us humans, all businesses evolve with time based on their strengths and opportunities. An established business today is entirely different from what it was at the start. This means that the initial logo does not reflect your brand’s current values.

Therefore, it is imperative to redesign the logo according to current times, your needs and realign it with your organization’s mission and vision.

This is the reason why trends exist and why people are quick to get on board with new logo designs. Businesses need to understand these trends and their existence, rather than turning a blind eye to them.

Conclusion

At the end of the day, a good design combines the elements of an everlasting appeal with current trends and practices.

Designers must ensure that they design for the customers, not for themselves. Logos from great designers are relatable to brand loyalists around the world. Such logos require minimal changes to adjust to the latest trends and market preferences.

 

Author Bio

Lucas Smith is a content strategist and freelance blogger who likes to write on topics related to small business, social media and brand design. He would love to hear your ideas, connect with him!

Go Green! Los Angeles Golf Course Raises over $600K

Located on Pico Blvd. in Los Angeles, the Hillcrest Golf course needed a new landing page created to raise funds for their caddies while the course was being remodeled. After developing a one page WordPress site with an online payment feature, the site went on to raise over $600,000 to support their staff during the downtime.

Yelp Testimonial from the client: “I am pleased to recommend Ganz Media. If you wish competency and companion, Aaron is the consummate professional you want on your team. Our new not-for-profit organization needed a website with great physical appearance and donation capabilities. We were able to raise significant funds quickly and efficiently with the help of GANZ Media. They were responsive and provided exactly what we needed when we needed it.”

 

Love Will Carry On…with Alma Blue Keepsake Jewelry!

Jewelry designer, owner, and manufacturer Nayla Mouannes approached GANZ Media after her previous web designer was unable to complete the site.

Alma Blue offers a unique selection of Memorial Jewelry designed with your memories in mind and hand crafted with love.

Each piece can hold a pinch of cremated remains, a piece of hair, crushed memorial flowers, or earth from a special site.

With a product and brand of such a sensitive nature, GANZ Media researched other competitors in this space, to strike the right balance of soothing colors, visuals, and tone. We believe the end result was a respectful and engaging e-commerce website.

In her own words, the client testimonial says it all:

“I can’t tell you how pleased I am with GANZ Media for their terrific work on my website. Aaron is a true artist who really understood what I was striving to achieve for my site as he was able to fully capture the essence of my company and work his magic. The process was seamless and straightforward and Aaron was a joy to work with. I highly recommend GANZ Media for your web services! Don’t take my word for it – visit almablue.net for keepsake jewelry.”

To see what GANZ Media can do for your website and online marketing needs, please click here.