5 Reasons Why You Should Follow Logo Design Trends

 

Image Credit: Pexels

Logos are considered the face of the company; they are usually the first image that comes to mind when hearing a brand name. Brands such as Pepsi, McDonald’s, and Apple have created lasting impressions thanks to their well-designed logos that convey credibility and quality.

However, these are established household names that have proved themselves over the years. What about startups and unknown business brands like yours? You can follow logo design trends, and with a bit of careful marketing strategies you could build your brand eventually.

The marketing world has mixed opinions about logo design trends. Some experts argue in favor of designing a unique logo for a brand. They believe hitting the customers with something new does the trick, for most businesses. Others disagree and suggest following design trends for better relatability. Both opinions have their strengths and limitations. Below, we have compiled a list of 5 reasons why following a logo design trend seems like a better idea.

1.    Customer Preference

Since people love associating themselves with brands that are up to date, taking inspiration from a trendy logo design guarantees customer attention. For instance, metallic designs are quite popular nowadays, which is why tech and online businesses prefer creating logo design with metallic sheen.

You can evaluate customer preferences by researching the various trending design themes and fonts. A research and an in-depth analysis of your customers and design trends will help you in updating the brand logo.

Fine-tune the trending design to align it with your brand image and personality. This will eventually help you get the eyeballs you require.

2.    Adaptable

Successful brands understand trends and their significance. Still, they can also skirt around these ideas and play with them. Google is the best example of a brand that adapts to new trends while maintaining a forward-thinking image and challenging the status quo continuously.

Good logo design adapts to all the modern design trends in its unique style. A slight color or font change can create a long lasting impression in the minds of the user. Aligning the logo with a social or political trend in line with brand values can also have a similar impact. When you adapt your logo, consider these aspects and influences to make your logo up to date.

3.    Brand Loyalty

In 2003, Apple announced the recoloring of its logo from the traditional red to the trendy silver. Within minutes people around the world signed an online petition demanding Apple to reconsider its decision. On the contrary, there was no such hue and cry when Walmart decided to redesign its logo.

This difference in the reaction can be explained by brand loyalty. Since logos are graphic representations that trigger associations with the brand, customers take them seriously.

Logo design changes may face disapproval initially but this does not mean you discard them. Historical data suggests that customers adapt to these changes too, provided, they are accurate to the brand image and persona. If your brand persona is hip, young and cater to Millennials then it’s best to gear towards a design trend they like.

4.    Target New Demographics

For an existing business, following a logo design trend brings the possibility of opening new avenues and recruiting new target audience. Targeting new demographics and getting them on board is a standard method used by businesses to enhance their operations. The more people see and connect with the change in the logo, the more likely it will translate to customer loyalty.

This can subsequently translate to higher sales and revenue for the business. Especially if your service and products match the kind of hype you create with the logo.

Established businesses launch new products specifically aimed at a market segment. If you are able to coincide your new product design with a new trendy logo that your customers can relate to, then you’ve hit the right note.

5.    Does Not Represent Your Evolution

The brand logos of Pepsi and Coca-Cola several years ago were utterly different from what they are today. This is because these brands have adapted logo design trends of different eras and evolved with time.

Just like us humans, all businesses evolve with time based on their strengths and opportunities. An established business today is entirely different from what it was at the start. This means that the initial logo does not reflect your brand’s current values.

Therefore, it is imperative to redesign the logo according to current times, your needs and realign it with your organization’s mission and vision.

This is the reason why trends exist and why people are quick to get on board with new logo designs. Businesses need to understand these trends and their existence, rather than turning a blind eye to them.

Conclusion

At the end of the day, a good design combines the elements of an everlasting appeal with current trends and practices.

Designers must ensure that they design for the customers, not for themselves. Logos from great designers are relatable to brand loyalists around the world. Such logos require minimal changes to adjust to the latest trends and market preferences.

 

Author Bio

Lucas Smith is a content strategist and freelance blogger who likes to write on topics related to small business, social media and brand design. He would love to hear your ideas, connect with him!

Go Green! Los Angeles Golf Course Raises over $600K

Located on Pico Blvd. in Los Angeles, the Hillcrest Golf course needed a new landing page created to raise funds for their caddies while the course was being remodeled. After developing a one page WordPress site with an online payment feature, the site went on to raise over $600,000 to support their staff during the downtime.

Yelp Testimonial from the client: “I am pleased to recommend Ganz Media. If you wish competency and companion, Aaron is the consummate professional you want on your team. Our new not-for-profit organization needed a website with great physical appearance and donation capabilities. We were able to raise significant funds quickly and efficiently with the help of GANZ Media. They were responsive and provided exactly what we needed when we needed it.”

 

Love Will Carry On…with Alma Blue Keepsake Jewelry!

Jewelry designer, owner, and manufacturer Nayla Mouannes approached GANZ Media after her previous web designer was unable to complete the site.

Alma Blue offers a unique selection of Memorial Jewelry designed with your memories in mind and hand crafted with love.

Each piece can hold a pinch of cremated remains, a piece of hair, crushed memorial flowers, or earth from a special site.

With a product and brand of such a sensitive nature, GANZ Media researched other competitors in this space, to strike the right balance of soothing colors, visuals, and tone. We believe the end result was a respectful and engaging e-commerce website.

In her own words, the client testimonial says it all:

“I can’t tell you how pleased I am with GANZ Media for their terrific work on my website. Aaron is a true artist who really understood what I was striving to achieve for my site as he was able to fully capture the essence of my company and work his magic. The process was seamless and straightforward and Aaron was a joy to work with. I highly recommend GANZ Media for your web services! Don’t take my word for it – visit almablue.net for keepsake jewelry.”

To see what GANZ Media can do for your website and online marketing needs, please click here.

 

New Arthur Murray Dance Studio in Santa Monica Dazzles with new moves!

Fellow Santa Monica Chamber of Commerce member David Woodbury found himself in a predicament.  Owner of the successful Arthur Murray Dance Studio in Santa Monica, his web designer of many years unexpectedly dropped out of contact for several months.

Arthur Murray Dance Studio then contacted GANZ Media to redesigned their website in WordPress to showcase their large staff, more than 9 distinct dance styles they teach, and FREE Parking! Key site features include: SEO Keyword Template, News/Blog section, Instagram Gallery, Events Calendar, Email Newsletter Sign-up.  The Arthur Murray franchise has over 260 dance studios in 22 countries.

Please check out their great review they left for us on Yelp:

“Arthur Murray Dance Center of Santa Monica has been the premier Ballroom Dance Center on the West Side of Los Angeles for over five years! Joel Rieck and David Woodbury are the co-owners and we have FREE PARKING!

We recently lost our web developer and we were desperate for a new web site. We knew Aaron Ganz of GANZ Media from the Santa Monica Chamber of Commerce and from Aaron’s participation in their Young Professionals Committee. Our first call for help went to Aaron. He listened to our request for help and he knew that we needed help quickly.

Aaron helped us step-by-step to plan our new site. Within just a few weeks we had an awesome new site that works well with all platforms including both mobile and desktop. We had many, many questions and emails and calls and Aaron patiently and professionally helped and guided us.

The result is a beautiful new site, DancingSantaMonica.com. This has improved our exposure, increased our new inquiries, and this now helps us give better service to our new and advanced students. Our students use our web site regularly for our daily group and party calendar and our links to Social Media and our News Letter.

We enjoy the ease of using WordPress, Google Analytics, the SEO Keyword Research that was performed, all of our new stock photos, YouTube and Instagram Videos, plus the transfer of our pre-existing Blog Newsletter library.

Working with Aaron and Ganz Media was a pleasure, and this has increased our bottom line and we are proud of the work Aaron did for us. We are happy to give this great testimonial of Aaron’s work, and will continue to refer him through the Santa Monica Chamber and all our Arthur Murray Dance family!”

David Woodbury and Joel Rieck
Franchisees of Arthur Murray Dance Center of Santa Monica

Click here to contact GANZ Media today to see how we can help you with all your web design and online marketing needs!

 

 

 

 

GANZ Media Joins Santa Monica Chamber of Commerce – Helps Young Professionals

GANZ Media Joins Santa Monica Chamber of Commerce – Helps Young Professionals!

In August 2017 GANZ Media joined the Santa Monica Chamber of Commerce.

In September we had a booth and attended a Chamber sponsored Buy Local Heath & Fitnesss Festival at Reed Park.

As active members of the Chamber of Commerce, GANZ Media CEO Aaron Ganz serves as a co-chair of the Young Professionals Marketing & Social Media Committee.

The mission of the Young Professionals committee is to provide young professionals the opportunities to connect with other like-minded professionals, to foster leadership and professional development, and to give back to the community.

Santa Monica Chamber of Commerce - Young Professionals PartyGANZ Media at Santa Monica Chamber Buy Local FestivalSanta Monica Chamber of Commerce - Young Professionals Group

GANZ Media helps promote Colon Cancer Awareness Month with new client: Wunderglo Foundation!

GANZ Media helps promote Colon Cancer Awareness Month with new client:
Wunderglo Foundation!

GANZ Media is working with our new client The Wunderglo Foundation! Please help support Colon Cancer Awareness month and add this Twibbon graphic we created to your Facebook or Twitter profile: https://twibbon.com/support/cancer-awareness-wunderglo#

 

About The Wunderglo Foundation

The WunderGlo Foundation has three distinct functions, all geared toward snuffing out colon cancer and helping patients and their families take back their power over the disease:

SUPPORTING CUTTING EDGE RESEARCH AND TREATMENTS The WunderGlo Foundation will make several grants throughout the year to National Cancer Institutes and non-profit organizations that help us move closer to a cure every day. To raise the funds necessary to make these grants, The WunderGlo Foundation will host several fundraising events throughout the year, from an annual gala to poker, golf, and basketball tournaments.

PROMOTING HEALTHY LIFESTYLE CHOICES Through programming and information found on the Foundation’s website, The WunderGlo Foundation strives to inspire people to eat right, exercise, sleep well, stay positive, and honor their bodies by taking good care of them. This applies equally to those who are battling cancer and those who are not fighting the disease. At both fundraising events and on the website, The WunderGlo Foundation provides a blueprint for how to live healthily and happily.

CONNECTION WITH CANCER WARRIORS AND THEIR SUPPORT NETWORKS The WunderGlo Foundation aims to be a distinctly personal organization. Any and every patient with questions, concerns, or in need of support is encouraged to read the content on the website and on Gloria’s blog and to get in touch with any of the officers of The WunderGlo Foundation.

https://wunderglofoundation.org

GRAND OPENING! Encino Business Royal Gems Jewelry shines with new Social Media Campaign from GANZ Media!

GRAND OPENING! Encino Business Royal Gems Jewelry shines with new Social Media Campaign from GANZ Media!

Royal Gems Jewelry New Facebook Page!

Grand Opening!

Happy Client just picked out Engagement Ring!

A local retail store in Encino, business owner Mitch Garten needed our help. Royal Gems moved locations and needed Social Media Marketing to help launch their Grand Opening, and then continuously on an ongoing monthly basis.

GANZ Media updated their website with Social Media icons to help increase exposure. We performed an online marketing analysis and created new Social Media profiles including: Yelp, Facebook, Twitter, LinkedIn, and Instagram. We updated and added new online directory profiles and launched a Facebook Advertising Campaign.  As of March 2017, we are happy to report foot traffic has doubled and Owner Mitch is quite happy!

Social Media Graphics created by GANZ Media just in time for the Holidays!

Custom Designed Ads for client geared towards                       keeping couples happy!

About Royal Gems:

A custom designed piece of jewelry – whether it be an engagement band, an anniversary gift, or “just because” – is sure to be the most memorable and treasured gift in a woman’s (or man’s) life. Mitch believes that you should not have to settle for mass-produced, “cookie cutter” jewelry when you can own a one-of-a kind creation designed only for you.

Jeweler Mitch Garten has been creating custom, one-of-kind jewelry for more than 30 years. From white gold, to yellow gold, and from diamonds to pearls, Mitch is a master of intricate detail and quality workmanship that will leave you breathless.

His passion for unique designs that reflect each client’s’ individual personality and style is evidenced by his many loyal clients – across California and the world – who refuse to purchase their fine jewelry from anybody but Mitch.

Social Media Success! Bastian Salon Celebrates 4 Years with GANZ Media!

salon-4

In 2012 we met the owner of Bastian Salon at our tradeshow booth put on by CBS Radio at the Redondo Beach Performing Arts Center. Like many new retail business owners, they were faced with the challenge of creating an online marketing program.

GANZ Media analyzed their top local competitors to determine a baseline for how other hair salons promoted themselves though both the use of their websites, and social media. We determined which were the most effective social media channels to use, the frequency and type of content used for online promotions, and the most popular and relevant topics being discussed. The competitors revealed not only what areas should be focused on, but showed what was missing, thus giving Bastian Salon an opportunity to differentiate and stand out.

salon-3

Using their logo, we setup Social Media Profiles on Yelp, Facebook, Twitter, LinkedIn, and Instagram. Then GANZ Media started a monthly social media management campaign. In the beginning, the owner of Bastian Salon reviewed the content we created every 2 weeks (in advance of it posting). Items sent out over social media included: monthly promos & specials, industry news, positive Yelp reviews, and haircuts of happy customers. We came to their grand opening and took photos and a series of YouTube videos. After a trial period, they allowed us to send out content without a bi-monthly review process.

Within 3 months Bastian Salon ranked #1 in the Search Engines for Hair Salons in Artesia. This was even before they had launched their website! At that time the owner provided the following quote:

“I’ve been receiving plenty of congratulatory messages about the salon. I’m enjoying the new “flavor” of our FB posts and tweets. Thanks GANZ Media! Social Media Marketing Plan & Monthly Management & SEO.”

To date, Bastian Salon enjoys 189 Yelp reviews (4.5 out of 5 stars). With thousands of viewers sent to their site every month through social media, and dozens of new clients every month, Bastian Salon is happy with the results. As you can see from their recent Yelp Review for GANZ Media:

“Our small business started out with Aaron from day one. That was nearly 4 years ago. We expanded into a 60% larger space and from 2 employees to 8. Aaron and Ganz Media have been with us all along. Thank you, Aaron for putting the word out there about us!  I really appreciated having your help during our early days!”

salon-2

 

ABOUT BASTIAN SALON

Specialties: Aveda Products, Aveda Color, Yuko Hair Straightening, Anti-Frizz by Yuko

History: Established in 2012.

Bastian Salon originally opened with the idea of being a space where similar-minded artists could create and share.  It wasn’t enough just to “do hair.”  We became a group that wanted to continue learning – to be more and to give more.

Business Owner: Bastian Villarama

bastian-master-stylist

I can hardly believe it’s been 20 years since I started in the hair industry. I’m a 4th gen stylist which includes my mom, sister and grandmother. It really is a craft I am proud to be a part of and my passion for it continues to grow. I worked in our family salon on Guam for two-thirds of my career and trained at the Sassoon Academy in Santa Monica, CA many times over the years. In 2010, I trained at the Sassoon Academy London for 6 months in cutting and coloring. What an experience! Still, I wanted more, I was blessed to be able to join the Sassoon creative team as a stylist. My time with Sassoon has taken me to Los Angeles, Beverly Hills and Miami. Now, I’m back in the Cerritos area starting a new adventure. I can’t wait to see what the future holds!

Dewey Pest Control launches new Website to support 32 locations!

Dewey Pest Control launches new Website to support 32 locations!

Dewey Services, Inc. owns and operates 32 branches throughout the State of California. They came through a referral in need of a new website, as their old one was outdated and didn’t contain a blog.

We developed a new WordPress website, with contact forms for all 32 branches in Northern and Southern California. Also implemented was an online service form for their reps. Researching their competitors, we developed and inserted SEO keyword titles to boost web traffic. We added request for proposal forms along with an email newsletter sign-up.

We launched a series of blog posts to boost website traffic, and our first email campaign for them containing over 8000 subscribers resulted in a 34.6% open rate!

You can view a live version of the site: http://deweypest.com

Here are before & after screenshots:

BEFORE:

Old Website: Dewey Pest Control

Old Website: Dewey Pest Control

 

AFTER:

New Website: Dewey Pest Control - Dewey Services, Inc. owns and operates 32 branches throughout the State of California.

New Website: Dewey Pest Control – Dewey Services, Inc. owns and operates 32 branches throughout the State of California.

Please contact GANZ Media today to find out how we can help you with your website & online marketing projects!

SSJ Catholic School Website launched just in time for Christmas!

SSJ Catholic School Website launched just in time for Christmas!
Sts. Simon & Jude Catholic School (SSJ) in Orange County came to GANZ Media in need of a new website. Their existing site was designed in Drupal and was prone to security issues and bugs and had not been updated is some time.

They wanted a site parents and students would be proud to view. In ONLY ONE MONTH we re-launched a new 100+ page website!

Blending in the same color scheme as their existing logo, we implemented a WordPress website to match. Researching their competitors, we developed and inserted an SEO keyword to boost web traffic. We added new forms and calendars to support staff, teachers, and parents.

You can view a live version of the site: http://www.ssj.org/school/

Here are before & after screenshots:

BEFORE:

Old site: SSJ Catholic School

Old site: SSJ Catholic School

AFTER:

Sts. Simon & Jude Catholic Elementary & Junior High School in Huntington Beach California was in need of a new website that was search engine & mobile friendly and allowed the client easy page updates. GANZ Media delivered this 100+ page WordPress website in under 3 months!

Sts. Simon & Jude Catholic Elementary & Junior High School in Huntington Beach California was in need of a new website that was search engine & mobile friendly and allowed the client easy page updates. GANZ Media delivered this 100+ page WordPress website in under 3 months!

Please contact GANZ Media today to see how we can help with your Online Marketing & Website needs!