GANZ Media lays down the Law with new Website!

Located in Calabasas, Rosenthal Law is a 45 year old boutique firm specializing in: Estate Planning, Business Law, and Real Estate Law.

With a large client base and a deep involvement in the community, they recognized the need for a strong web presence.

Their existing website was over 10 years old, and was need of a full redesign.

 

Before:

 

After:

 

Steps taken:

1) Performed Site Audit, Competitive Analysis, and Keyword Research to determine SEO Keywords and appropriate site functionality

2) Logo Redesign

3) New WordPress Website Created with ADA compliant menus & Google Analytics Tracking

Here is their new site: www.rosenthallawcorp.com

 

Check out this great testimonial from the Owner Richard M. Rosenthal:

“Thanks so much for all you have done. Looks incredible!”

And another from Managing Attorney Ashley Brien:

“We are a very busy boutique law firm and Aaron Ganz and Ganz Media could not have been more patient with us. Aaron professionally, and politely, got us to the finish line when we couldn’t find the time to focus on creating a new website. I’m sure he was very tired of waiting on us, but he never let any frustration show. Aaron was also very accommodating when it came to my borderline OCD modifications and provided helpful insight along the way. Excellent customer service and excellent end product.” 

Why you should give a “TRUCK” about ADA Website Compliance!

 

Los Angeles Based Westcoast Warehousing & Trucking is local leader in the area of transport and storage of freight. GANZ Media provides regular monthly website maintenance and plug-in updates for their WordPress website: www.westcoastwarehouse.com

Their owner Jay came to us with a concern about their site. A friend of his, and fellow business owner was being sued for ADA (American Disabilities Act) compliance issues related to their website.

To put Jay’s mind at ease, we recommended and performed the following:

  • An ADA Compliance Audit à Identified 3 critical issues using our software tools
  • Created a Detailed Accessibility Report
  • Proposed & Implemented Site coding fixes (for identified critical issues)
  • Installed an Accessibility Toolbar for their WordPress website

Fantastic Testimonial: From Westcoast Warehousing Assistant Operations Manager Jayden Patel:

““We very much appreciate your help with getting our website ADA compliant. We had a few concerns about our site not meeting the ADA specifications, but Aaron and his team were able to get us up to code in a very timely manner. The GANZ Media team’s help was very much appreciated!”

For a list of potential ADA issues you may face: click here.

Many of our clients typically have concerns related to ADA Website Accessibility and Compliance.  Frequently answered questions can be answered in part by these recent stats from the Recent 2021 Website Accessibility Lawsuit Recap Report:

 

Are ADA Compliance Lawsuits cases on the rise?

How often is my Industry Targeted by ADA Lawsuits?

But how is my specific Industry Affected by ADA issues?

Which States have the most website Accessibility Lawsuits?

 

Click here to contact GANZ Media today and find out we can help you with ADA website issues!

 

GANZ Media wins contract to manage Santa Monica Chamber Website!

The Santa Monica Chamber needed help with their website. Neglected during the Pandemic, their 10 year old WordPress site required an upgrade. We performed the following changes:

1) Fixed integration with ChamberMaster Scheduling software
2) Upgraded to most current version of WordPress, Removed outdated pages
3) Updated Site Map/Navigation/Added Mega-Menus to improve user experience
4) Created Navigations links section in the site footer
5) Added Instagram wall
6) Added awards certification strip/section to promote credibility
7) Added in Social Media icons to the FOOTER of all pages.
8) Updated email newsletter signup with a “Click Now” button
9) Added SEO Keyword Tags
10) Began providing monthly site maintenance/plug-in updates/backups to make the site more secure

Where do your Pets want to eat today? – PetFriendlyRestaurants.com launches new site!

Dog & Pet lovers, check out this new site: https://petfriendlyrestaurants.com

After we had a successful launch of their sister site, www.petfriendlytravel.com, Pet Friendly Restaurants decided they needed an overhaul of their website as well.

This subscription bases site provides viewers with a nation-wide search for dog and pet friendly restaurants. Locations with searchable maps include: bars, breweries, coffee houses, dog parks, and more!

Similar to Yelp, customers can leave reviews, look and menus/photos, and business owners can claim and enhance their existing listings or create new ones.

Here is a before screenshot:

Here is an after screenshot:

Click here to find out how GANZ Media can help you too!

 

 

Tree Academy Branches out with Targeted Instagram Ads!

Going back to school has never been easier! The Tree Academy needed help boosting enrollment and attracting new students. So what better way to help than geographically targeting Instagram Ads to interested Parents.

GANZ Media created three main styles of ADS, then running them simultaneously to come up with the top performer.

Check them out:

And here is an awesome review from the client:

“Thank you so much for all the hard work on this. I think it looks aesthetically simple, clear, it’s a great photo of some of our high schoolers. And you can see so much of their personalities and character emanating through! I think it looks great.”

Click here to see how GANZ Media know how we can help with your graphic design needs!

 

5 Reasons Why You Should Follow Logo Design Trends

 

Image Credit: Pexels

Logos are considered the face of the company; they are usually the first image that comes to mind when hearing a brand name. Brands such as Pepsi, McDonald’s, and Apple have created lasting impressions thanks to their well-designed logos that convey credibility and quality.

However, these are established household names that have proved themselves over the years. What about startups and unknown business brands like yours? You can follow logo design trends, and with a bit of careful marketing strategies you could build your brand eventually.

The marketing world has mixed opinions about logo design trends. Some experts argue in favor of designing a unique logo for a brand. They believe hitting the customers with something new does the trick, for most businesses. Others disagree and suggest following design trends for better relatability. Both opinions have their strengths and limitations. Below, we have compiled a list of 5 reasons why following a logo design trend seems like a better idea.

1.    Customer Preference

Since people love associating themselves with brands that are up to date, taking inspiration from a trendy logo design guarantees customer attention. For instance, metallic designs are quite popular nowadays, which is why tech and online businesses prefer creating logo design with metallic sheen.

You can evaluate customer preferences by researching the various trending design themes and fonts. A research and an in-depth analysis of your customers and design trends will help you in updating the brand logo.

Fine-tune the trending design to align it with your brand image and personality. This will eventually help you get the eyeballs you require.

2.    Adaptable

Successful brands understand trends and their significance. Still, they can also skirt around these ideas and play with them. Google is the best example of a brand that adapts to new trends while maintaining a forward-thinking image and challenging the status quo continuously.

Good logo design adapts to all the modern design trends in its unique style. A slight color or font change can create a long lasting impression in the minds of the user. Aligning the logo with a social or political trend in line with brand values can also have a similar impact. When you adapt your logo, consider these aspects and influences to make your logo up to date.

3.    Brand Loyalty

In 2003, Apple announced the recoloring of its logo from the traditional red to the trendy silver. Within minutes people around the world signed an online petition demanding Apple to reconsider its decision. On the contrary, there was no such hue and cry when Walmart decided to redesign its logo.

This difference in the reaction can be explained by brand loyalty. Since logos are graphic representations that trigger associations with the brand, customers take them seriously.

Logo design changes may face disapproval initially but this does not mean you discard them. Historical data suggests that customers adapt to these changes too, provided, they are accurate to the brand image and persona. If your brand persona is hip, young and cater to Millennials then it’s best to gear towards a design trend they like.

4.    Target New Demographics

For an existing business, following a logo design trend brings the possibility of opening new avenues and recruiting new target audience. Targeting new demographics and getting them on board is a standard method used by businesses to enhance their operations. The more people see and connect with the change in the logo, the more likely it will translate to customer loyalty.

This can subsequently translate to higher sales and revenue for the business. Especially if your service and products match the kind of hype you create with the logo.

Established businesses launch new products specifically aimed at a market segment. If you are able to coincide your new product design with a new trendy logo that your customers can relate to, then you’ve hit the right note.

5.    Does Not Represent Your Evolution

The brand logos of Pepsi and Coca-Cola several years ago were utterly different from what they are today. This is because these brands have adapted logo design trends of different eras and evolved with time.

Just like us humans, all businesses evolve with time based on their strengths and opportunities. An established business today is entirely different from what it was at the start. This means that the initial logo does not reflect your brand’s current values.

Therefore, it is imperative to redesign the logo according to current times, your needs and realign it with your organization’s mission and vision.

This is the reason why trends exist and why people are quick to get on board with new logo designs. Businesses need to understand these trends and their existence, rather than turning a blind eye to them.

Conclusion

At the end of the day, a good design combines the elements of an everlasting appeal with current trends and practices.

Designers must ensure that they design for the customers, not for themselves. Logos from great designers are relatable to brand loyalists around the world. Such logos require minimal changes to adjust to the latest trends and market preferences.

 

Author Bio

Lucas Smith is a content strategist and freelance blogger who likes to write on topics related to small business, social media and brand design. He would love to hear your ideas, connect with him!

Go Green! Los Angeles Golf Course Raises over $600K

Located on Pico Blvd. in Los Angeles, the Hillcrest Golf course needed a new landing page created to raise funds for their caddies while the course was being remodeled. After developing a one page WordPress site with an online payment feature, the site went on to raise over $600,000 to support their staff during the downtime.

Yelp Testimonial from the client: “I am pleased to recommend Ganz Media. If you wish competency and companion, Aaron is the consummate professional you want on your team. Our new not-for-profit organization needed a website with great physical appearance and donation capabilities. We were able to raise significant funds quickly and efficiently with the help of GANZ Media. They were responsive and provided exactly what we needed when we needed it.”

 

Love Will Carry On…with Alma Blue Keepsake Jewelry!

Jewelry designer, owner, and manufacturer Nayla Mouannes approached GANZ Media after her previous web designer was unable to complete the site.

Alma Blue offers a unique selection of Memorial Jewelry designed with your memories in mind and hand crafted with love.

Each piece can hold a pinch of cremated remains, a piece of hair, crushed memorial flowers, or earth from a special site.

With a product and brand of such a sensitive nature, GANZ Media researched other competitors in this space, to strike the right balance of soothing colors, visuals, and tone. We believe the end result was a respectful and engaging e-commerce website.

In her own words, the client testimonial says it all:

“I can’t tell you how pleased I am with GANZ Media for their terrific work on my website. Aaron is a true artist who really understood what I was striving to achieve for my site as he was able to fully capture the essence of my company and work his magic. The process was seamless and straightforward and Aaron was a joy to work with. I highly recommend GANZ Media for your web services! Don’t take my word for it – visit almablue.net for keepsake jewelry.”

To see what GANZ Media can do for your website and online marketing needs, please click here.

 

New Arthur Murray Dance Studio in Santa Monica Dazzles with new moves!

Fellow Santa Monica Chamber of Commerce member David Woodbury found himself in a predicament.  Owner of the successful Arthur Murray Dance Studio in Santa Monica, his web designer of many years unexpectedly dropped out of contact for several months.

Arthur Murray Dance Studio then contacted GANZ Media to redesigned their website in WordPress to showcase their large staff, more than 9 distinct dance styles they teach, and FREE Parking! Key site features include: SEO Keyword Template, News/Blog section, Instagram Gallery, Events Calendar, Email Newsletter Sign-up.  The Arthur Murray franchise has over 260 dance studios in 22 countries.

Please check out their great review they left for us on Yelp:

“Arthur Murray Dance Center of Santa Monica has been the premier Ballroom Dance Center on the West Side of Los Angeles for over five years! Joel Rieck and David Woodbury are the co-owners and we have FREE PARKING!

We recently lost our web developer and we were desperate for a new web site. We knew Aaron Ganz of GANZ Media from the Santa Monica Chamber of Commerce and from Aaron’s participation in their Young Professionals Committee. Our first call for help went to Aaron. He listened to our request for help and he knew that we needed help quickly.

Aaron helped us step-by-step to plan our new site. Within just a few weeks we had an awesome new site that works well with all platforms including both mobile and desktop. We had many, many questions and emails and calls and Aaron patiently and professionally helped and guided us.

The result is a beautiful new site, DancingSantaMonica.com. This has improved our exposure, increased our new inquiries, and this now helps us give better service to our new and advanced students. Our students use our web site regularly for our daily group and party calendar and our links to Social Media and our News Letter.

We enjoy the ease of using WordPress, Google Analytics, the SEO Keyword Research that was performed, all of our new stock photos, YouTube and Instagram Videos, plus the transfer of our pre-existing Blog Newsletter library.

Working with Aaron and Ganz Media was a pleasure, and this has increased our bottom line and we are proud of the work Aaron did for us. We are happy to give this great testimonial of Aaron’s work, and will continue to refer him through the Santa Monica Chamber and all our Arthur Murray Dance family!”

David Woodbury and Joel Rieck
Franchisees of Arthur Murray Dance Center of Santa Monica

Click here to contact GANZ Media today to see how we can help you with all your web design and online marketing needs!

 

 

 

 

GANZ Media Joins Santa Monica Chamber of Commerce – Helps Young Professionals

GANZ Media Joins Santa Monica Chamber of Commerce – Helps Young Professionals!

In August 2017 GANZ Media joined the Santa Monica Chamber of Commerce.

In September we had a booth and attended a Chamber sponsored Buy Local Heath & Fitnesss Festival at Reed Park.

As active members of the Chamber of Commerce, GANZ Media CEO Aaron Ganz serves as a co-chair of the Young Professionals Marketing & Social Media Committee.

The mission of the Young Professionals committee is to provide young professionals the opportunities to connect with other like-minded professionals, to foster leadership and professional development, and to give back to the community.

Santa Monica Chamber of Commerce - Young Professionals PartyGANZ Media at Santa Monica Chamber Buy Local FestivalSanta Monica Chamber of Commerce - Young Professionals Group