CASE STUDY: Validyne Engineering
Press Campaign for World’s first Automotive Dynamic Cabin Pressure Checker & More!
We began working with Validyne in January 2013. A World Leader in Variable Reluctance Technology (VRT) and Pressure Sensors since 1968, Validyne contracted with GANZ Media to complete the following:
- Created 2 Line cards (digital flyers) as a tool for their sales force
- Developed Social Media Plan & Competitive Analysis to evaluate online trends
- Conducted Monthly Social Media Marketing & Blog postings
- Performed SEO Optimized Social Media profiles to boost rankings in the search engines
- Created a Series of Press Releases including a Nationwide announcement introducing the World’s first Automotive Dynamic Cabin Pressure Checker for the Transportation Industry.
These efforts produced the following:
- Provided Inbound Marketing Strategies for Website resulting in 120 new leads per month vs. 10 previously
- Developed Email Campaigns with average 15% open rates and 3.2% click through rates, increased online followers and Social Media reach
- Press Releases resulted in over half a dozen Magazines & Publications