Magnolia Office came to us in need of an effective email campaign to announce the launch of their new website. Their company sells office furniture and office equipment to businesses, schools, government, churches, the health-care industry, attorneys, non-profits and individuals. After a highly successful email campaign, they also decided to have us develop a Social Media Plan & Social Media Training for them.
Testimonial from Licia Wolf owner of Magnolia Office:
“GANZ Media is the expert in online marketing services for your small business!”
Email Campaign Results
This was a highly effective campaign, with an open rate of 26% compared to an industry standard of 13.1 %, indicating a well crafted subject line. The click through rate (opened email & clicked on links) was 3.9% compared to an industry standard of 2.8%, indicating relevant content, messaging, and style.
Listed below is an image of a customized HTML-based email we designed for them and corresponding results: