GRAND OPENING! Encino Business Royal Gems Jewelry shines with new Social Media Campaign from GANZ Media!

GRAND OPENING! Encino Business Royal Gems Jewelry shines with new Social Media Campaign from GANZ Media!

Royal Gems Jewelry New Facebook Page!

Grand Opening!

Happy Client just picked out Engagement Ring!

A local retail store in Encino, business owner Mitch Garten needed our help. Royal Gems moved locations and needed Social Media Marketing to help launch their Grand Opening, and then continuously on an ongoing monthly basis.

GANZ Media updated their website with Social Media icons to help increase exposure. We performed an online marketing analysis and created new Social Media profiles including: Yelp, Facebook, Twitter, LinkedIn, and Instagram. We updated and added new online directory profiles and launched a Facebook Advertising Campaign.  As of March 2017, we are happy to report foot traffic has doubled and Owner Mitch is quite happy!

Social Media Graphics created by GANZ Media just in time for the Holidays!

Custom Designed Ads for client geared towards                       keeping couples happy!

About Royal Gems:

A custom designed piece of jewelry – whether it be an engagement band, an anniversary gift, or “just because” – is sure to be the most memorable and treasured gift in a woman’s (or man’s) life. Mitch believes that you should not have to settle for mass-produced, “cookie cutter” jewelry when you can own a one-of-a kind creation designed only for you.

Jeweler Mitch Garten has been creating custom, one-of-kind jewelry for more than 30 years. From white gold, to yellow gold, and from diamonds to pearls, Mitch is a master of intricate detail and quality workmanship that will leave you breathless.

His passion for unique designs that reflect each client’s’ individual personality and style is evidenced by his many loyal clients – across California and the world – who refuse to purchase their fine jewelry from anybody but Mitch.

GANZ Media: Social Media & Small Businesses with Mother Love on LA Talk Radio!

What do business owners need to know about Social Media?

What do businesses need to know about Social Media?

Aaron Ganz, CEO of GANZ Media joined Mother Love to give the lowdown on the importance of social media for small to medium sized businesses.

Small to Medium Sized Businesses – Don’t understand the new technologies, and GANZ Media helps them overcome their fears. We both educate and manage companies Social Media platforms on a monthly basis.

Small Business Owners are focusing on running and managing a business, and don’t have the time or energy to learn the new online tools. It can take up to 5 years get the education to fully learn how to develop a Social Media strategy, and use the new tools to their full potential.

GANZ Media analyzes competitors to build off the backs of giants, learn our clients industry, and becomes the new voice of Facebook, Twitter, LinkedIn, Pinterest, etc, to engage existing and potential customers in a two-way conversation.

You can listen to this broadcast to learn what you need to know about Social Media for your business, and how to think about this new technology as a way to extend reach, grow your customer base, and as a customer service tool:

GANZ Media broadcast on LA Talk Radio with Mother Love – click here.

Also click on the link below to see a picture of GANZ Media featured on the Mother Love Show via Instagram!

 

Special News Report: Twitter, More than a social network

In celebration of the 8th year anniversary of Twitter, RCN Noticias News interviewed GANZ Media in this special technology report.

 

Aaron Ganz, CEO of GANZ Media is briefly featured in this video as a Social Media expert, to comment on the Twitter Revolution. (time sequence 1:43 – 1:53).

Originally developed by Jack Dorsey, to emulate the short sentences and communication patterns used by the police and paramedics, Twitter continues to shape our society, in radio, film, politics, news, finance, celebrities followings, and is rapid growing through the expansion of mobile devices.

Video Posted Along with related Technology Article:

http://www.noticiasrcn.com/tecnologia-tecnologia/informe-especial-twitter-mas-una-red-social

4th of July + Email + Social Media = Winning Combo!! The fireworks continue!

4th of July + Email +  Social Media = Winning Combo!! The fireworks continue!

Happy 4th of July from GANZ Media!

Happy 4th of July from GANZ Media!

GANZ Media hopes everyone enjoyed the 4th of July Holiday.  We certainly did. Our fireworks are still continuing to go off with the launch on Tuesday of our holiday email, encouraging viewers to “Exert your Online Marketing Independence”. Click here to view the email.

Placing Social Media Icons with corresponding links in the body of an email is a must! The reach of our email was extended through the use of Twitter and Facebook. When an email campaign is sent out, a unique link or URL is generated. This URL can be inserted into a “Tweet” or posted on a Facebook page,to allow people to share content with friends, and increasing the amount of people viewing your content. Additionally, each email allows a subscriber to “Like us on Facebook”, “Follow us on Twitter”, and share with a friend via email.

GANZ Media email campaign sets off fireworks with 15% open rate!

GANZ Media email campaign sets off fireworks with 15% open rate!

As of today over 200 subscribers have viewed our email. This represents a 15% open rate, versus an industry standard of 13.9%. (*Note- as of 7/23/12 the open rate has increased to 16.5!)  This is achieved through a well crafted subject line. Creating subject lines are an art form. One doesn’t want to appear too “salesy”, which can result in being labeled as spam even by folks who chose to sign up to receive your content. The idea with subject lines is to be use clever or playful phrases (depending on the tone you are looking to set) to encourage people to open the email, click on content, and drive people to your website to buy your product or service.

We do recommend that those on your email list agree to get your emails by agreeing to it twice, in a process called double opt-in.  This ensures that your subscribers really want you to send them stuff, and also helps screen out fake email addresses for your list by making sure an actual human acknowledges signing up.

Please contact GANZ Media today to see how we can help you with your next email campaign or Social Media project!

IZOD IndyCar Series Sets A Social Media #hashtag Agenda

This photo is evidence of a fan led social media involvement through Twitter. The photo was posted at IZOD IndyCar Series blog pages on May 5, 2010 and urged fans traveling to Barber Motorsports Park in Alabama to log in to, and follow tweets on Twitter through the account set up presumably by the cable media outlet (VERSUS) carrying the race that weekend. Image Credit: IZOD IndyCar Series Admin (2010)

IZOD IndyCar Series Sets A Social Media #hashtag Agenda

Here in 2012, this will not be your father’s IndyCar … or CART/ChampCar for that matter.

Last year (2011) was the last year for a bunch of IndyCar-ism’s, not the least of which was the continued running of a tired and old formula that utilized an old Dallara chassis that was optimized to work well on ovals and adapted for use (with many engineering and driver complaints) on road and street courses with all teams using the same naturally aspirated engine from Honda. The first year of the new DW12 Dallara chassis has a frame that has been designed to be more balanced for use on road and street courses and the teams will run turbo-charged engines manufactured from three manufacturers of Honda, Chevy, and Lotus.

One of the strongest changes, however, concerns itself with the communications medium of New Media and the sub-set known as Social Media. To illustrate the change of visibility and understanding from the top when, during the announcement that F1 standout driver Rubens Barrichello was joining KV Racing Technology’s three car team for the 2012 season, IZOD IndyCar Series CEO Randy Bernard went to one of Barrichello’s test sessions to meet the Brazilian. He said last Thursday it was an exciting day for the series ”and a positive step to start” the year.

“There’s not a person in the world who knows racing that wouldn’t tell you that Rubens Barrichello is one of the greatest drivers of all time,” the series CEO said in a statement. “That will create great competition and expands our international platform.”

What Randy Bernard was alluding to was that Barrichello brings with him an ardent and strong New Media fan base … his 1.47 million followers on Twitter is one million more than Kanaan’s … who leads all IndyCar Series drivers with 448,000 Twitter followers.

So basically, as was written in the article titled “Brazilian Changing Of The Guard, Barrichello In As Meira Leaves IndyCar“, what we will expect to be hearing from the PA speakers in the stands, at every 2012 IZOD IndyCar Series venue during the season is – “Ladies and Gentlemen … start your ‘Tweets’!”

The IZOD IndyCar Series has set an agenda to utilize the Social Media platform of Twitter that allows fans to communicate to one another in 140 character (or less) messages known as “Tweets”. If one were to use their smartphone, iPad, tablet, or laptop to post the messages, and wanted to follow what others who were following the comments and on-track action of a particular race, all one would need to do is employ the search method of locating messages through the use of a “HASHTAG”. A HASHTAG takes the form of an indexing tool utilized in real-time to send messages and look at messages on Twitter … it opens the door to the discussion room of that IZOD IndyCar Series race so socially, we all can participate in the process.

Mario Andretti, always in command, three generations of Andretti get a kick out of Tweet’n on Twitter. Image Credit: More Front Wing

This excerpted and edited from Pressdog –

IndyCar Sees More Twitter Integration, Hashtags, Driver Engagement in 2012
Pressdog – March 05, 2012

IndyCar fans can expect Twitter handles on race broadcasts, much stronger at-the-track Twitter presence and a set of event-specific hashtags in the 2012 race season.

The series is also trying to provide teams with resources and expertise required to engage fans through expanding social media avenues including Twitter.
—-
Kate Guerra (@kateguerra4), public relations coordinator and manager of social media for IndyCar (@IndyCar), said last week NASCAR (@NASCAR) may have made a big social media splash in Daytona, but IndyCar also recognizes the value of social media like Twitter to engage fans and has been building its Twitter efforts since late last season.

Guerra said last fall IndyCar CEO Randy Bernard (@RBINDYCAR) and COO Mark Koretzky “said to me we want you take over our social media and we really want you to just go for it. We want you to do anything you can to help us out. We want you to reach out to everybody in our atmosphere — teams, drivers, sponsors, tracks, local social media influencers and more. We set goals where we want to be every month.”
—-
IndyCar has four primary social media thrusts planned for 2012.

First, more integration of Twitter handles into race broadcast. Guerra said after she saw how SPEED integrated Twitter handles into graphics during the Rolex 24, she met with producers for ABC and NBC Sports who were very willing to do something similar on all IndyCar broadcasts.

Second, Guerra hopes to create “hashtag communities” for each race.
—-
For example, leading up to and during the IndyCar race at St. Petersburg, tweets that include the event hashtag — #gpstpete – will be collected under that tag. By clicking on the hashtag in your Twitter stream, you’ll go to a listing of all tweets that contain that hashtag.

“They really create a sense of sense of community,” said Guerra. “People who click on a hashtag see everything anyone is sharing on it and at the same time see who is

sharing their opinions. It’s really a great place for IndyCar fans to interact with each other about whatever certain event we have going on. Hashtags were something that were asked for and demand by our fans. They are out there now and have been shared with our teams and drivers and tracks. It’s almost like creating a forum, but it’s on Twitter which is such a user-friendly medium.”

Third, IndyCar and Guerra continue to offer help and guidance to teams and drivers who want to up their game on Twitter. In that regard, Bernard invited Omid Ashtari from Twitter to speak to teams and drivers during the State of IndyCar meetings last month.

Guerra said Ashtari’s talk stirred many inquires of her from teams looking to increase the effectiveness of their use of Twitter. Guerra expects Ashtari to be involved in talks with IndyCar’s television partners on ways to best optimize the use of Twitter during broadcasts.
—-
Teams and drivers are also starting to incorporate their Twitter handles into their uniforms, car paint schemes and more. Examples include the Sarah Fisher Hartman Racing hauler that features a HUGE “@SFRHindy” on the side to EJViso (@EJViso) doing things to rapidly increase his Twitter followers.

Fourth, IndyCar is trying to increase its at-the-track Twitter presence. “I feel like the second people step onto a track they should be absolutely surrounded by everything social media,” said Guerra. “Whether in our fan village or at autograph sessions when there are massive lines and people playing on their phones. All the name plates we have and use for autograph sessions will have the driver’s twitter handle right underneath the name. It’s little things like that that people tend to underestimate that I feel like could make a huge difference.”
—-
The newness of IndyCar this season also gives drivers an opening to reintroduce themselves to fans. “It’s almost a new sport,” she said. “There’s so much new — with the car, with the engines, with some new drivers — they may want to rebrand themselves and really make this a reintroduction to the sport this season. Nobody has said that specifically, but I really feel they really want to grow and help us grow.”
—-
Race car drivers’ nature may also help fuel Twitter growth. A driver who has half the followers of another may feel the need to pick up the pace. “As you well know, drivers are a very competitive breed,” Guerra said. “So, yeah, it’s even a little bit of that I feel. I haven’t heard any Oh, man, let’s see who can get to 50,000 followers first,’ but maybe it’s something I could push needle on.”

Guerra said she and others are determined that IndyCar will also ride the wave of Twitter s well. “It’s definitely something I am working very hard on,” she said, “something that is very important to me. It has always been a dream of mine ever since I realized I wanted to work in sports that I handle a league’s social media.”
[Reference Here]

Over the last three years or so (2009), we at The EDJE pioneered posting race action blogs that featured selected comment and reaction “Tweets” with posts labeled “Tweet-By-Tweet”. Using Twitter, Facebook, twitpic, Pinterest, YouTube, and any other New Media communications platforms that allow people to have free access to words, photos and action in realtime, of events as they happen, can only expand ones interest and fanbase knowledge with the result of a stronger experience and racing series.

People experienced in using Twitter have expanded their access to message input through the use of “TweetDeck” which allows the user to set up and follow several #hashtag streams … check it out on Chrome (download application) and a laptop.

2012 IndyCar Series Official Race Event Hashtags (16 races) = #name

RACE *** (TWITTER ACCOUNT – @name) *** = #hastag

1.) Honda Grand Prix of St. Petersburg (@GPSTPETE) = #gpstpete

2.) Honda Indy Grand Prix of AL (@BarberMotorPark) = #higpa

3.) 38th Annual Toyota Grand Prix of Long Beach (@ToyotaGPLB) = #tgplb

4.) Sao Paulo Indy 300 (@IndyemSaoPaulo) = #saopauloindy

5.) Indianapolis 500 (@IMS) #indy500

6.) Chevrolet Detroit Belle Isle Grand Prix (@DetroitGP) = #detroitgp

7.) Firestone 550K (@TXMotorSpeedway) = #texas550

8.) Milwaukee Indy Fest (@MKE_IndyFest) = #indyfest

9.) Iowa Corn Indy 250 (@IowaSpeedway) = #iowa250

10.) Honda Indy Toronto (@HondaIndy) = #hondaindy

11.) Edmonton Indy (@edmontonindy) = #edmontonindy

12.) Honda Indy 200 at Mid-Ohio (@followmidohio) = #midohio

13.) Streets of Qingdao, China = #Indychina

14.) Indy Grand Prix of Sonoma (@InfineonRaceway) = #igps

15.) Baltimore Grand Prix (@BaltimoreGP) = #bgp2012

16.) Auto Club Speedway (@ACSupdates) TBD – Suggestion = #fontana

Again, what we will expect to be hearing from the PA speakers in the stands, at every 2012 IZOD IndyCar Series race venue during the season is – “Ladies and Gentlemen … start your ‘Tweets’!”

Happy tweeting.

… notes from The EDJE

** Article first published as IZOD IndyCar Series Sets A Social Media #hashtag Agenda on Technorati **

New Media Communications Strategies For Small Business Awareness & Growth

From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and their possible inherent uses for your organization. Caption & Image Credit: Saginaw Valley State University (svsu.edu)

New Media Communications Strategies For Small Business Awareness & Growth

Ever since the advent of Microsoft Windows in the mid-nineties, which made the computer as a mode of communication more accessible to most everyone, people have been trying to figure out how to leverage its communicative power to have their business interests grow. In other words … How can one use New Media communications to make money and have their businesses grow to meet the needs of more potential customers?

The next layer that has developed over these last one and a half decades are programs that help people to connect with additional ease to share interests, ideas, information, and just plain communicate on a broader field more quickly. This layer is called social media, and when used properly, social media can help a growing business boost brand awareness, improve customer relations, garner market research, even bolster sales. As the number of people who use social media rises, many marketing experts believe it’s essential for even the smallest of companies to consider developing a strategy to utilize this resource.

The worst effort a small business can put forth in this arena is to enter the world of New Media communications without a focus or a plan upon which the small business can leverage its limited resources to take advantage of the many social media communications opportunities that exist. As always, a business desires to place in motion a plan that will have a great chance at success, otherwise, why bother … just run an ad in the local paper which fewer people bother to purchase, let alone read.

Logging on to a computer just takes a few clicks to potentiality connect one with thousands of business contacts and customers … in addition to setting up networking strategies, business owners can use social media to glean useful insights by reading comments made by customers, industry experts, even competitors.

THE BURGER WAS ONLY THE BEGINNING. Research shows that one cannot live on burgers alone. That's why we offer a wide selection of chicken sandwiches like the grilled or crispy Avocado Chicken Club. Think of it as a Smashburger's equally awesome partner in crime. Image Credit: Smashburger Master LLC

This excerpted and edited from the Tucson Citizen –

Small businesses use social media to grow
by Laura Petrecca on Feb. 16, 2012

Hamburger chain Smashburger has become a smash hit, growing from three Denver locations in 2007 to 150 outposts nationwide. And while its Angus-beef burgers and unique toppings have helped to propel its success, its secret sauce is social-media outreach.

Smashburger offers coupons and trivia contests for its 67,000 Facebook followers, replies to questions and complaints on its Twitter and Facebook profiles, and actively reaches out to bloggers who might write about the new Smashburger restaurants opening in their areas.

“The brand was really built on social media and PR strategies,” says Jeremy Morgan, senior vice president of marketing and consumer insights. “Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you’re just shouting through a bullhorn.”
—-
“Everybody should take a look at it,” says Dan Galbraith, owner of marketing support company Solutionist and a National Small Business Association board member.

“Whether they chose to jump into social media or not is a question that only they can answer,” he says, but all firms should at least explore how social media could work for them. “There’s a lot of good information floating out there,” he says.
—-
A time investment

It takes dedication to achieve social-media success.

“The common misconception about social media is that it’s free,” says Morgan. “Facebook and Twitter accounts are free, but for small business owners in particular, time comes at a premium.”

To keep from feeling overwhelmed, business owners should decide how much time they can dedicate to this burgeoning arena, says Galbraith. Some may need to hire social-media help.

Either way, business owners should first set goals, he says. For instance, an owner might want to increase store traffic by 20% by offering coupons via Facebook or another social-media site. Or a business-to-business company could plan to reconnect with 10 former clients and re-establish solid relationships in the next three months.

The goals should be clear-cut, but as many business owners have learned, the initial strategies might have to change.
—-
Consistency counts

While marketing experts advocate joining the social-media conversation, most say that doing it poorly — such as combining personal and professional updates or not posting information consistently — is worse than not doing it at all.

“Consumers won’t stick around, and you won’t get much traction,” says Morgan.

There are some basic social media tenets to keep in mind, says Sabina Ptacin, co-founder of ‘Preneur, which provides tools and resources for small businesses.

She first suggests that business owners “baby step it out,” to see what feels comfortable to them and is do-able. Those who can’t contribute on a daily basis might want to hold off on creating a public profile.

“You can’t post once a week and think it’s going to make an impact,” she says. “You need to constantly be contributing, definitely every day.”
—-
She counsels social-media users to think of it as circulating during a cocktail party.

“I always tell people to pretend that they’re at a party and (act) how they would behave,” she says. “No one wants to talk to the person who is always talking about themselves. … They want you to ask them questions and engage in conversations.”
[Reference Here]

A business should also understand that the communicative strata of social media is as varied as there are concepts and interests held by humans themselves. Most are aware of social platforms as Facebook, Twitter, YouTube, and the like but many could gain from understanding other social communications platforms such as SodaHead, Pinterest, Google+, Stumble, as well as other syndicated message and image sharing environments.

A business must decide what niche(s) it speaks to, and can participate in upon which they can contribute so as to receive the benefits of engagement. A well placed pebble thrown into a pond sets up a communications wave that can reap incredible benefits … social media environments are just well placed ponds for well placed communications pebbles.

 

** Article first published as New Media Communications Strategies For Small Business Awareness & Growth on Technorati **

Bestselling Author partners with Nerium to build a first-of-its-kind Global Skincare Line

Nerium is a revolutionary new skin care product, spear-headed by Jeff Olson, bestselling author of the Slight Edge.

Rene Protacio teams up with Jeff Olson, CEO & Founder of Nerium International and Best-selling Author of the Slight Edge!

Rene Protacio teams up with Jeff Olson, CEO & Founder of Nerium International and Best-selling Author of the Slight Edge!

In mid 2011, Nerium SkinCare, Inc. partnered with Nerium International to build a global, first-of-its-kind botanical skincare line based on a strong, scientific foundation. The direct sales industry generates $125 billion per year, and skincare is the dominant category in the industry.

When Nerium International needed someone help introduce Nerium to the World and to head up their LA Division, Rene Protacio was the man they came to. With International connections in Japan and Los Angeles, Rene has implemented branding strategies that have taken the company by storm! Maintaining a long standing career of dedicated service in the U.S. Navy and stationed in Japan, Rene holds a unique insight into the Asian market.

Seeking to work with leading vendors in the Social Media space, Rene teamed up with GANZ Media.  By working with Rene to understand the Nerium process, GANZ Media developed a Social Media Plan that has helped to develop nearly 100 Organic Twitter followers in just under two months! Organic Twitter followers are subscribers which have a direct relationship with a company or client, and are more loyal, and valuable connections than simply traditional followers.

Testimonial from Rene Protacio, Brand Partner:
“GANZ Media has been a consummate professional in developing my Facebook page and Twitter account. They taught me creative ways to promote my business online. One trait that separates GANZ Media from the rest is a true caring for their clients.”

You can follow them on Twitter, or find them on Facebook.

 

 

 

Interview at BlogWorld 2011 with GANZ Media CEO

At the recent BlogWorld 2011 at the Los Angeles Convention center, Michael Stark of PostYourProperty.com interviews Aaron Ganz, CEO of GANZ Media. The importance of Social Media and emerging technologies is a key focus. Nine out of ten robots agree this video rocks!  Click on the video or link below to watch:

Social Media revolutionized! Blogworld 2011 Interview: click here