4th of July + Email + Social Media = Winning Combo!! The fireworks continue!
GANZ Media hopes everyone enjoyed the 4th of July Holiday. We certainly did. Our fireworks are still continuing to go off with the launch on Tuesday of our holiday email, encouraging viewers to “Exert your Online Marketing Independence”. Click here to view the email.
Placing Social Media Icons with corresponding links in the body of an email is a must! The reach of our email was extended through the use of Twitter and Facebook. When an email campaign is sent out, a unique link or URL is generated. This URL can be inserted into a “Tweet” or posted on a Facebook page,to allow people to share content with friends, and increasing the amount of people viewing your content. Additionally, each email allows a subscriber to “Like us on Facebook”, “Follow us on Twitter”, and share with a friend via email.
As of today over 200 subscribers have viewed our email. This represents a 15% open rate, versus an industry standard of 13.9%. (*Note- as of 7/23/12 the open rate has increased to 16.5!) This is achieved through a well crafted subject line. Creating subject lines are an art form. One doesn’t want to appear too “salesy”, which can result in being labeled as spam even by folks who chose to sign up to receive your content. The idea with subject lines is to be use clever or playful phrases (depending on the tone you are looking to set) to encourage people to open the email, click on content, and drive people to your website to buy your product or service.
We do recommend that those on your email list agree to get your emails by agreeing to it twice, in a process called double opt-in. This ensures that your subscribers really want you to send them stuff, and also helps screen out fake email addresses for your list by making sure an actual human acknowledges signing up.
Please contact GANZ Media today to see how we can help you with your next email campaign or Social Media project!