SureTint Technologies is the nation’s leading hair-coloring software company. With an upcoming ISBN tradeshow weeks away, they came to us in need of a high quality email campaign to reach out to a small but highly targeted list of potential clients. Blending stock photography and polishing & editing content provided by them, GANZ media launched a highly successful email campaign, with a 37% open rate (20 % above the industry standard). The high open rate can be attributed to the well crafted messaging of the subject line.
As a result of the campaign, this email dramatically bolstered the number of tradeshow attendees view SureTint’s product demonstration at the show, and translated into measurable sales.
Testimonial from Bill Deliman, Director of Business Development:
“The email campaigns are great. Thank you so much!”
Listed below is an image of a customized HTML-based email we designed for them and corresponding results: