Los Angeles-based KTLA 5 News features a new Balloon Design website created by GANZ Media!


Los Angeles-based KTLA 5 News features a new Balloon Design website created by GANZ Media!

Check out the video:

 

Click here to check out the new site we created for them!

 

Design Street Studios has a proud 25-year history of being the premier destination for extraordinary balloon decor on LA’s Westside and surrounding areas.

Their website’s software template platform, Homestead (previously owned by Intuit), became unstable.

To provide a modern look and mobile-friendly design, GANZ Media developed a new WordPress-based site and conducted keyword research on their competitors to provide an SEO boost in the Search Engines.

The site features over 40 Image Galleries and includes over 700 stunning balloon design photos!

 

 

Before:

 

After:

 

“Social Media Best Practices in Construction & Beyond” for the LINXS Training Institute


 

Los Angeles Airport LINXS

Los Angeles Airport LINXS Project

 

This month, GANZ Media gave a presentation for the LINXS Training Institute of LA Mentor-Protégé Program Virtual Workshop titled “Social Media Best Practices in Construction & Beyond“.

Click here to see the progress of the Los Angeles Airport People Mover project.

Attendees learned how best to promote their construction projects using social media. The topics covered included the many ways to use social media, the keys to a successful social media plan, do’s and don’ts, plus tips and tricks.

Contact GANZ Media today to see how we can help you with your Social Media or Digital Marketing!

Digital Marketing meets Los Angeles City Hall!


Through the Chamber of Commerce, and the LAX Coastal Leadership Academy class of 2023, GANZ Media receives a Leadership Award from District 11 Councilwoman Traci Park at City Hall!

Other highlights of the Day include a Tour of ATSAC (Automated Traffic Surveillance and Control) California Department of Transportation.

Tasty BBQ needs a TASTY website…Britt’s BBQ in El Segundo sizzles!


Located on Main St. in El Segundo, Britt’s was in need of a new website. They found themselves in an unfortunate situation. Their old web developer stopped providing them the level of support they were used to, the site was not working properly, and they were losing customers as a result.

Also, they were locked into paying for features that weren’t being implemented. GANZ Media is all too familiar with this scenario. We secured access to their hosting, developed a new more modern WordPress website, SEO optimized it to boost traffic, and launched just in time for Easter!

Click here to check out the new site.

The owner Claudia de Leon was happy too: “Thank you so much! We are so excited by our new site, and so are our customers!!”

Here is a before snapshot:

And here is the brand new site we created for them:

 

GANZ Media CEO joins Santa Monica YMCA Board of Directors!


In January of 2022, CEO Aaron Ganz of GANZ Media was nominated for and accepted a position on the Santa Monica YMCA Board of Directors.

As an active member of the Santa Monica Chamber of Commerce for the past 5 years, Aaron seeks to promote promote cross synergies between the two organizations. Additionally, Aaron has been asked to serve on the JEDI commitee, to promote Justice, Education, Diversity, and Inclusion in the Community.

In the spirit of the Easter Holiday, help Aaron & GANZ Media support the kids of local Santa Moncia YMCA with a small donation, or share this link on your social media profiles:

https://secure.givelively.org/donate/santa-monica-young-mens-christian-association/community-giving-initiative/aaron-ganz

 

 

GANZ Media wins contract to manage Santa Monica Chamber Website!


The Santa Monica Chamber needed help with their website. Neglected during the Pandemic, their 10 year old WordPress site required an upgrade. We performed the following changes:

1) Fixed integration with ChamberMaster Scheduling software
2) Upgraded to most current version of WordPress, Removed outdated pages
3) Updated Site Map/Navigation/Added Mega-Menus to improve user experience
4) Created Navigations links section in the site footer
5) Added Instagram wall
6) Added awards certification strip/section to promote credibility
7) Added in Social Media icons to the FOOTER of all pages.
8) Updated email newsletter signup with a “Click Now” button
9) Added SEO Keyword Tags
10) Began providing monthly site maintenance/plug-in updates/backups to make the site more secure

Where do your Pets want to eat today? – PetFriendlyRestaurants.com launches new site!


Dog & Pet lovers, check out this new site: https://petfriendlyrestaurants.com

After we had a successful launch of their sister site, www.petfriendlytravel.com, Pet Friendly Restaurants decided they needed an overhaul of their website as well.

This subscription bases site provides viewers with a nation-wide search for dog and pet friendly restaurants. Locations with searchable maps include: bars, breweries, coffee houses, dog parks, and more!

Similar to Yelp, customers can leave reviews, look and menus/photos, and business owners can claim and enhance their existing listings or create new ones.

Here is a before screenshot:

Here is an after screenshot:

Click here to find out how GANZ Media can help you too!

 

 

Website for UCLA Economics History Professor really adds up!


Sandford M. Jacoby is a Distinguished Research Professor of Management, Public Policy, & History at UCLA.

Per the guidance of his publisher, and with the upcoming release of his 6th book “Labor in the Age of Finance”, Sandy was in need of a website.

He contracted GANZ Media to build an 8 page site to promote his new and pre-existing books, 40+ articles, and news reviews.

You can check out the new site here: https://sanfordjacoby.com

See the client’s YELP review:

“Aaron helped me set up a website for my business. He was patient, skilled, creative, and nice. Also, he was always available when I had a question. He has a ton of experience and it shows. I can recommend him without hesitation (and I’m a tough customer).”

CLICK HERE to Contact GANZ Media today and find out how we can help you!

5 Reasons Why You Should Follow Logo Design Trends


 

Image Credit: Pexels

Logos are considered the face of the company; they are usually the first image that comes to mind when hearing a brand name. Brands such as Pepsi, McDonald’s, and Apple have created lasting impressions thanks to their well-designed logos that convey credibility and quality.

However, these are established household names that have proved themselves over the years. What about startups and unknown business brands like yours? You can follow logo design trends, and with a bit of careful marketing strategies you could build your brand eventually.

The marketing world has mixed opinions about logo design trends. Some experts argue in favor of designing a unique logo for a brand. They believe hitting the customers with something new does the trick, for most businesses. Others disagree and suggest following design trends for better relatability. Both opinions have their strengths and limitations. Below, we have compiled a list of 5 reasons why following a logo design trend seems like a better idea.

1.    Customer Preference

Since people love associating themselves with brands that are up to date, taking inspiration from a trendy logo design guarantees customer attention. For instance, metallic designs are quite popular nowadays, which is why tech and online businesses prefer creating logo design with metallic sheen.

You can evaluate customer preferences by researching the various trending design themes and fonts. A research and an in-depth analysis of your customers and design trends will help you in updating the brand logo.

Fine-tune the trending design to align it with your brand image and personality. This will eventually help you get the eyeballs you require.

2.    Adaptable

Successful brands understand trends and their significance. Still, they can also skirt around these ideas and play with them. Google is the best example of a brand that adapts to new trends while maintaining a forward-thinking image and challenging the status quo continuously.

Good logo design adapts to all the modern design trends in its unique style. A slight color or font change can create a long lasting impression in the minds of the user. Aligning the logo with a social or political trend in line with brand values can also have a similar impact. When you adapt your logo, consider these aspects and influences to make your logo up to date.

3.    Brand Loyalty

In 2003, Apple announced the recoloring of its logo from the traditional red to the trendy silver. Within minutes people around the world signed an online petition demanding Apple to reconsider its decision. On the contrary, there was no such hue and cry when Walmart decided to redesign its logo.

This difference in the reaction can be explained by brand loyalty. Since logos are graphic representations that trigger associations with the brand, customers take them seriously.

Logo design changes may face disapproval initially but this does not mean you discard them. Historical data suggests that customers adapt to these changes too, provided, they are accurate to the brand image and persona. If your brand persona is hip, young and cater to Millennials then it’s best to gear towards a design trend they like.

4.    Target New Demographics

For an existing business, following a logo design trend brings the possibility of opening new avenues and recruiting new target audience. Targeting new demographics and getting them on board is a standard method used by businesses to enhance their operations. The more people see and connect with the change in the logo, the more likely it will translate to customer loyalty.

This can subsequently translate to higher sales and revenue for the business. Especially if your service and products match the kind of hype you create with the logo.

Established businesses launch new products specifically aimed at a market segment. If you are able to coincide your new product design with a new trendy logo that your customers can relate to, then you’ve hit the right note.

5.    Does Not Represent Your Evolution

The brand logos of Pepsi and Coca-Cola several years ago were utterly different from what they are today. This is because these brands have adapted logo design trends of different eras and evolved with time.

Just like us humans, all businesses evolve with time based on their strengths and opportunities. An established business today is entirely different from what it was at the start. This means that the initial logo does not reflect your brand’s current values.

Therefore, it is imperative to redesign the logo according to current times, your needs and realign it with your organization’s mission and vision.

This is the reason why trends exist and why people are quick to get on board with new logo designs. Businesses need to understand these trends and their existence, rather than turning a blind eye to them.

Conclusion

At the end of the day, a good design combines the elements of an everlasting appeal with current trends and practices.

Designers must ensure that they design for the customers, not for themselves. Logos from great designers are relatable to brand loyalists around the world. Such logos require minimal changes to adjust to the latest trends and market preferences.

 

Author Bio

Lucas Smith is a content strategist and freelance blogger who likes to write on topics related to small business, social media and brand design. He would love to hear your ideas, connect with him!

International CPA firm in Orange County gets a refresh!


Long-term website maintenance client and Orange County CPA firm Redwitz came to us in need of a site redesign. Their WordPress site had a look and feel that was out of date. Within a month and a half we were able to clone, update and enhance the look of the site with a new template, giving Redwitz a fresh new international look, and better navigation.

You can view the new site at: https://www.redwitz.com

Check out their recent review:

Our CPA firm just went through a complete website redesign with GANZ Media and we couldn’t be more pleased. We’ve working with Aaron for a number of years. We’ve called him in from time to time to help maintain and update our old website, but we finally got to the point where we needed to create a new, professional image for the firm.

Aaron and his team are very responsive and extremely easy to work with. He’s made recommendations for Social Media and how we can boost our rankings.

We were very excited to launch the new website and had received positive feedback from both employees and clients.

I would highly recommend using GANZ Media.”

Please click here to  contact GANZ Media today to see how we can help you.