GANZ Media featured in MB WEEKLY: The Faces of Manhattan Beach


MB WEEKLY:
The Faces of Manhattan Beach
Meet Aaron Ganz

CEO at GANZ Media

Q: WHAT MADE YOU DECIDE TO LOCATE YOUR MEDIA BUSINESS IN THE SOUTH BAY?

A: After spending several decades enduring the scorching heat of the San Fernando Valley, I had the pleasure of meeting my now wife who was working in the South Bay. So you could say that having a beach in my backyard, weather 30 degrees cooler, and a beautiful woman, all had a hand in my decision to work here.

Q: WHAT’S THE MOST CHALLENGING ASPECT OF RUNNING YOUR COMPANY AFTER COVID?

A: During the first few months of COVID, most of my business had dried up. At the four months in, businesses realized they had to adapt to the changing world, and with the increased need for Digital Marketing, the opportunities exploded for my business, and have not stopped since.

Q: WHAT WAS YOUR TRAINING FOR BEGINNING A MEDIA COMPANY?

A: While in college, based purely on a love of computers and technology, I was hired in a marketing position for a software company. I was privileged to have an entrepreneurial boss who took a chance on me and encouraged me to grow, learn, and teach myself the skills I needed for the position. Years later, I took a position at Ticketmaster doing email marketing. At that time, they were sending out 1.4 billion emails per year. Working for a Fortune 500 company with a solid team helped expand and refine my skills while securing a professional, comprehensive understanding of the digital marketing space. Based on that foundation, GANZ Media was born.

Q: WHERE WERE YOU BORN?

A: I was born in Hollywood, California, and came out three and a half months early, as I had things I wanted to do.

Q: WHAT IS YOUR ASTROLOGY SIGN?

A: My sign is a Pisces, which is said to have aspects of all the other 11 players in the Zodiac. So we get along with everyone.

Q: WHAT’S YOUR FAVORITE MOVIE OF ALL TIME?

A: My favorite movie is the Shawshank Redemption. I was inspired by the main character Andy Dufresne (played by Tim Robbins), his persistence in overcoming impossible odds, and learning to get by with the help of a friend.

Q: HOW CAN PEOPLE GET MORE INFORMATION ON YOUR COMPANY?

A: To find out more about GANZ Media and the services we offer, including web design, graphic design, social media, and email campaigns for small and medium-sized businesses, visit:

www.GanzMedia.com

 

An Eagle soars in time for Easter: Southbay Security & Fire Safety Company locks down a redesign!


Client Overview: Eagle Protection

  • Company: Eagle Protection
  • Location: Torrance, California
  • Industry: Commercial & Residential Security Systems & Fire Protection

 

Challenge

Eagle Protection needed a revamped online presence to effectively showcase its comprehensive security and fire protection solutions. Their existing website lacked user-friendly navigation, failed to highlight all services, and lacked a seamless payment portal for clients.

 

Objectives

  1. Enhanced Navigation: Create an intuitive website structure for easy access to services, industry-specific information, and contact details.
  2. Expanded Content: Develop additional pages to comprehensively present all services offered and industries served.
  3. Payment Portal: Integrate a secure customer payment gateway for seamless transactions.
  4. SEO Optimization: Optimize meta tags and content to improve search engine visibility, especially in comparison to competitors.

Solution

GANZ Media collaborated closely with Eagle Protection to address their specific needs:

  1. WordPress Template: GANZ Media selected a responsive WordPress template tailored to security services. The template provided a solid foundation for customization.
  2. Navigation Overhaul:
    • Services Pages: Created dedicated pages for each service (FIRE, BURGLAR, CCTV, CARD ACCESS, EVACUATION) with detailed descriptions, benefits, and case studies.
    • Industries Served: Added industry-specific sections to highlight how Eagle Protection caters to diverse sectors (commercial, residential, industrial).
    • Contact Information: Streamlined contact details for quick inquiries.
  3. Payment Portal Integration:
    • Developed a secure payment gateway allowing clients to pay for services online.
    • Ensured compliance with industry standards for data protection.
  4. SEO Optimization:
    • Competitor Analysis: Researched competitors’ websites to identify relevant keywords and strategies.
    • Meta Tags: Optimized meta titles, descriptions, and keywords for each page.
    • Content Enhancement: Rewrote and expanded content to align with SEO best practices.

Results

  • Improved User Experience: Visitors now find it easier to navigate Eagle Protection’s services and explore industry-specific content.
  • Increased Conversion: The new payment portal facilitates seamless transactions, enhancing customer satisfaction.
  • Enhanced Visibility: SEO optimization has boosted Eagle Protection’s search engine rankings, positioning them ahead of competitors.

 

ADA-Compliant Menu

To ensure accessibility for all users, GANZ Media implemented the following features in Eagle Protection’s menu section:

  1. Clear Structure:
    • The menu is organized hierarchically, with headings and subheadings.
    • Each menu item is labeled appropriately, making it easy for screen readers and assistive technologies to navigate.
  2. Text Alternatives (Alt Text):
    • Images of menu items include descriptive alt text.
    • Alt text provides context for visually impaired users, allowing them to understand the content of images.
  3. Keyboard Navigation:
    • Users can navigate the menu using keyboard shortcuts.
    • Focus indicators highlight the selected menu item.

Privacy Policy

A transparent privacy policy is essential for user trust. GANZ Media incorporated the following elements into Eagle Protection’s privacy policy:

  1. Data Collection and Usage:
    • Clearly explains what personal data is collected (e.g., contact information, payment details).
    • Describes how this data is used (e.g., for service delivery, communication, or analytics).
  2. Third-Party Services:
    • Discloses any third-party services (e.g., payment gateways, analytics tools) used on the website.
    • Provides links to their respective privacy policies.
  3. Cookies and Tracking:
    • Informs users about the use of cookies and tracking technologies.
    • Explains how users can manage cookie preferences.
  4. User Rights:
    • Outlines users’ rights regarding their data (e.g., access, correction, deletion).
    • Provides contact information for inquiries or requests.
  5. Updates and Notifications:
    • States that the privacy policy may be updated and how users will be notified.
    • Encourages users to review the policy periodically.

By incorporating these sections, GANZ Media ensured that Eagle Protection’s website adheres to ADA guidelines and provides a transparent user experience. The accessible menu and privacy policy contribute to a more inclusive and trustworthy online presence for Eagle Protection.

For further details on ADA requirements related to websites and web design, click here.

Conclusion

GANZ Media’s WordPress template-based solution transformed Eagle Protection’s online presence, reinforcing their position as a trusted security partner. The website now effectively communicates their expertise and commitment to safeguarding clients’ interests.

Website Before:

Website After:

 

Los Angeles-based KTLA 5 News features a new Balloon Design website created by GANZ Media!


Los Angeles-based KTLA 5 News features a new Balloon Design website created by GANZ Media!

Check out the video:

 

Click here to check out the new site we created for them!

 

Design Street Studios has a proud 25-year history of being the premier destination for extraordinary balloon decor on LA’s Westside and surrounding areas.

Their website’s software template platform, Homestead (previously owned by Intuit), became unstable.

To provide a modern look and mobile-friendly design, GANZ Media developed a new WordPress-based site and conducted keyword research on their competitors to provide an SEO boost in the Search Engines.

The site features over 40 Image Galleries and includes over 700 stunning balloon design photos!

Check out this awesome testimonial from owner Linda Soto:

“Thrilled with my new website from Ganz Media! It was important for me to work with someone that listened to my needs and understood my vision. Creating a site that navigates with ease and a layout to highlight photos of my work and capabilities was the main goal of a new site. Aaron delivered!It was a pleasure working with Ganz Media. Highly recommend.”

 

Before:

 

After:

 

“Social Media Best Practices in Construction & Beyond” for the LINXS Training Institute


 

Los Angeles Airport LINXS

Los Angeles Airport LINXS Project

 

This month, GANZ Media gave a presentation for the LINXS Training Institute of LA Mentor-Protégé Program Virtual Workshop titled “Social Media Best Practices in Construction & Beyond“.

Click here to see the progress of the Los Angeles Airport People Mover project.

Attendees learned how best to promote their construction projects using social media. The topics covered included the many ways to use social media, the keys to a successful social media plan, do’s and don’ts, plus tips and tricks.

Contact GANZ Media today to see how we can help you with your Social Media or Digital Marketing!

Digital Marketing meets Los Angeles City Hall!


Through the Chamber of Commerce, and the LAX Coastal Leadership Academy class of 2023, GANZ Media receives a Leadership Award from District 11 Councilwoman Traci Park at City Hall!

Other highlights of the Day include a Tour of ATSAC (Automated Traffic Surveillance and Control) California Department of Transportation.

Tasty BBQ needs a TASTY website…Britt’s BBQ in El Segundo sizzles!


Located on Main St. in El Segundo, Britt’s was in need of a new website. They found themselves in an unfortunate situation. Their old web developer stopped providing them the level of support they were used to, the site was not working properly, and they were losing customers as a result.

Also, they were locked into paying for features that weren’t being implemented. GANZ Media is all too familiar with this scenario. We secured access to their hosting, developed a new more modern WordPress website, SEO optimized it to boost traffic, and launched just in time for Easter!

Click here to check out the new site.

The owner Claudia de Leon was happy too: “Thank you so much! We are so excited by our new site, and so are our customers!!”

Here is a before snapshot:

And here is the brand new site we created for them:

 

GANZ Media CEO joins Santa Monica YMCA Board of Directors!


In January of 2022, CEO Aaron Ganz of GANZ Media was nominated for and accepted a position on the Santa Monica YMCA Board of Directors.

As an active member of the Santa Monica Chamber of Commerce for the past 5 years, Aaron seeks to promote promote cross synergies between the two organizations. Additionally, Aaron has been asked to serve on the JEDI commitee, to promote Justice, Education, Diversity, and Inclusion in the Community.

In the spirit of the Easter Holiday, help Aaron & GANZ Media support the kids of local Santa Moncia YMCA with a small donation, or share this link on your social media profiles:

https://secure.givelively.org/donate/santa-monica-young-mens-christian-association/community-giving-initiative/aaron-ganz

 

 

GANZ Media wins contract to manage Santa Monica Chamber Website!


The Santa Monica Chamber needed help with their website. Neglected during the Pandemic, their 10 year old WordPress site required an upgrade. We performed the following changes:

1) Fixed integration with ChamberMaster Scheduling software
2) Upgraded to most current version of WordPress, Removed outdated pages
3) Updated Site Map/Navigation/Added Mega-Menus to improve user experience
4) Created Navigations links section in the site footer
5) Added Instagram wall
6) Added awards certification strip/section to promote credibility
7) Added in Social Media icons to the FOOTER of all pages.
8) Updated email newsletter signup with a “Click Now” button
9) Added SEO Keyword Tags
10) Began providing monthly site maintenance/plug-in updates/backups to make the site more secure

Where do your Pets want to eat today? – PetFriendlyRestaurants.com launches new site!


Dog & Pet lovers, check out this new site: https://petfriendlyrestaurants.com

After we had a successful launch of their sister site, www.petfriendlytravel.com, Pet Friendly Restaurants decided they needed an overhaul of their website as well.

This subscription bases site provides viewers with a nation-wide search for dog and pet friendly restaurants. Locations with searchable maps include: bars, breweries, coffee houses, dog parks, and more!

Similar to Yelp, customers can leave reviews, look and menus/photos, and business owners can claim and enhance their existing listings or create new ones.

Here is a before screenshot:

Here is an after screenshot:

Click here to find out how GANZ Media can help you too!

 

 

Website for UCLA Economics History Professor really adds up!


Sandford M. Jacoby is a Distinguished Research Professor of Management, Public Policy, & History at UCLA.

Per the guidance of his publisher, and with the upcoming release of his 6th book “Labor in the Age of Finance”, Sandy was in need of a website.

He contracted GANZ Media to build an 8 page site to promote his new and pre-existing books, 40+ articles, and news reviews.

You can check out the new site here: https://sanfordjacoby.com

See the client’s YELP review:

“Aaron helped me set up a website for my business. He was patient, skilled, creative, and nice. Also, he was always available when I had a question. He has a ton of experience and it shows. I can recommend him without hesitation (and I’m a tough customer).”

CLICK HERE to Contact GANZ Media today and find out how we can help you!