Tag Archives: Southbay Web Design

GANZ Media featured in MB WEEKLY: The Faces of Manhattan Beach

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MB WEEKLY:
The Faces of Manhattan Beach
Meet Aaron Ganz

CEO at GANZ Media

Q: WHAT MADE YOU DECIDE TO LOCATE YOUR MEDIA BUSINESS IN THE SOUTH BAY?

A: After spending several decades enduring the scorching heat of the San Fernando Valley, I had the pleasure of meeting my now wife who was working in the South Bay. So you could say that having a beach in my backyard, weather 30 degrees cooler, and a beautiful woman, all had a hand in my decision to work here.

Q: WHAT’S THE MOST CHALLENGING ASPECT OF RUNNING YOUR COMPANY AFTER COVID?

A: During the first few months of COVID, most of my business had dried up. At the four months in, businesses realized they had to adapt to the changing world, and with the increased need for Digital Marketing, the opportunities exploded for my business, and have not stopped since.

Q: WHAT WAS YOUR TRAINING FOR BEGINNING A MEDIA COMPANY?

A: While in college, based purely on a love of computers and technology, I was hired in a marketing position for a software company. I was privileged to have an entrepreneurial boss who took a chance on me and encouraged me to grow, learn, and teach myself the skills I needed for the position. Years later, I took a position at Ticketmaster doing email marketing. At that time, they were sending out 1.4 billion emails per year. Working for a Fortune 500 company with a solid team helped expand and refine my skills while securing a professional, comprehensive understanding of the digital marketing space. Based on that foundation, GANZ Media was born.

Q: WHERE WERE YOU BORN?

A: I was born in Hollywood, California, and came out three and a half months early, as I had things I wanted to do.

Q: WHAT IS YOUR ASTROLOGY SIGN?

A: My sign is a Pisces, which is said to have aspects of all the other 11 players in the Zodiac. So we get along with everyone.

Q: WHAT’S YOUR FAVORITE MOVIE OF ALL TIME?

A: My favorite movie is the Shawshank Redemption. I was inspired by the main character Andy Dufresne (played by Tim Robbins), his persistence in overcoming impossible odds, and learning to get by with the help of a friend.

Q: HOW CAN PEOPLE GET MORE INFORMATION ON YOUR COMPANY?

A: To find out more about GANZ Media and the services we offer, including web design, graphic design, social media, and email campaigns for small and medium-sized businesses, visit:

www.GanzMedia.com

 

An Eagle soars in time for Easter: Southbay Security & Fire Safety Company locks down a redesign!

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Client Overview: Eagle Protection

  • Company: Eagle Protection
  • Location: Torrance, California
  • Industry: Commercial & Residential Security Systems & Fire Protection

 

Challenge

Eagle Protection needed a revamped online presence to effectively showcase its comprehensive security and fire protection solutions. Their existing website lacked user-friendly navigation, failed to highlight all services, and lacked a seamless payment portal for clients.

 

Objectives

  1. Enhanced Navigation: Create an intuitive website structure for easy access to services, industry-specific information, and contact details.
  2. Expanded Content: Develop additional pages to comprehensively present all services offered and industries served.
  3. Payment Portal: Integrate a secure customer payment gateway for seamless transactions.
  4. SEO Optimization: Optimize meta tags and content to improve search engine visibility, especially in comparison to competitors.

Solution

GANZ Media collaborated closely with Eagle Protection to address their specific needs:

  1. WordPress Template: GANZ Media selected a responsive WordPress template tailored to security services. The template provided a solid foundation for customization.
  2. Navigation Overhaul:
    • Services Pages: Created dedicated pages for each service (FIRE, BURGLAR, CCTV, CARD ACCESS, EVACUATION) with detailed descriptions, benefits, and case studies.
    • Industries Served: Added industry-specific sections to highlight how Eagle Protection caters to diverse sectors (commercial, residential, industrial).
    • Contact Information: Streamlined contact details for quick inquiries.
  3. Payment Portal Integration:
    • Developed a secure payment gateway allowing clients to pay for services online.
    • Ensured compliance with industry standards for data protection.
  4. SEO Optimization:
    • Competitor Analysis: Researched competitors’ websites to identify relevant keywords and strategies.
    • Meta Tags: Optimized meta titles, descriptions, and keywords for each page.
    • Content Enhancement: Rewrote and expanded content to align with SEO best practices.

Results

  • Improved User Experience: Visitors now find it easier to navigate Eagle Protection’s services and explore industry-specific content.
  • Increased Conversion: The new payment portal facilitates seamless transactions, enhancing customer satisfaction.
  • Enhanced Visibility: SEO optimization has boosted Eagle Protection’s search engine rankings, positioning them ahead of competitors.

 

ADA-Compliant Menu

To ensure accessibility for all users, GANZ Media implemented the following features in Eagle Protection’s menu section:

  1. Clear Structure:
    • The menu is organized hierarchically, with headings and subheadings.
    • Each menu item is labeled appropriately, making it easy for screen readers and assistive technologies to navigate.
  2. Text Alternatives (Alt Text):
    • Images of menu items include descriptive alt text.
    • Alt text provides context for visually impaired users, allowing them to understand the content of images.
  3. Keyboard Navigation:
    • Users can navigate the menu using keyboard shortcuts.
    • Focus indicators highlight the selected menu item.

Privacy Policy

A transparent privacy policy is essential for user trust. GANZ Media incorporated the following elements into Eagle Protection’s privacy policy:

  1. Data Collection and Usage:
    • Clearly explains what personal data is collected (e.g., contact information, payment details).
    • Describes how this data is used (e.g., for service delivery, communication, or analytics).
  2. Third-Party Services:
    • Discloses any third-party services (e.g., payment gateways, analytics tools) used on the website.
    • Provides links to their respective privacy policies.
  3. Cookies and Tracking:
    • Informs users about the use of cookies and tracking technologies.
    • Explains how users can manage cookie preferences.
  4. User Rights:
    • Outlines users’ rights regarding their data (e.g., access, correction, deletion).
    • Provides contact information for inquiries or requests.
  5. Updates and Notifications:
    • States that the privacy policy may be updated and how users will be notified.
    • Encourages users to review the policy periodically.

By incorporating these sections, GANZ Media ensured that Eagle Protection’s website adheres to ADA guidelines and provides a transparent user experience. The accessible menu and privacy policy contribute to a more inclusive and trustworthy online presence for Eagle Protection.

For further details on ADA requirements related to websites and web design, click here.

Conclusion

GANZ Media’s WordPress template-based solution transformed Eagle Protection’s online presence, reinforcing their position as a trusted security partner. The website now effectively communicates their expertise and commitment to safeguarding clients’ interests.

Website Before:

Website After: