Category Archives: Case Studies

Digital Transformation: GANZ Media Elevates Santa Monica YMCA’s Online Presence

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Case Study: GANZ Media’s Revamp of Santa Monica YMCA’s Website

Check out the new site, click here!

Project Overview
Los Angeles-based web design firm GANZ Media partnered with Santa Monica YMCA to create a modern, mobile-friendly WordPress website. The aim was to enhance user experience and align with the YMCA’s branding and accessibility standards.

Challenges with the Old Website
The previous website for Santa Monica YMCA was outdated, featuring incongruent font styles, disorganized layouts, and numerous non-working plug-ins. This hindered user engagement and failed to reflect the YMCA’s vibrant community presence.

Here is what the site looked like before:

 

Solutions Implemented

1. Brand-Compliant Style Guides: GANZ Media utilized the YMCA’s official color palette and branding guidelines to ensure a cohesive visual identity.
2. SEO Optimization: The new website was optimized for search engines to improve visibility and attract more visitors.
3. ADA Compliance: Accessibility menus were added to make the website inclusive for all users, in accordance with the Americans with Disabilities Act (ADA) standards.
4. Customized Layout and Menus: A tailored layout and navigation menus were designed to enhance user experience and streamline information access.
5. Multiple Image Galleries: Several image galleries were incorporated to showcase community events and activities, highlighting the YMCA’s vibrant culture.

Here is a snapshot of the new site:

Outcome

The newly revamped website now features a modern, user-friendly interface that is both visually appealing and functional. It seamlessly aligns with the YMCA’s brand identity and caters to diverse user needs.

Community Impact

GANZ Media is proud to serve the community and support the local youth. By modernizing the YMCA’s digital presence, GANZ Media has helped enhance the organization’s outreach and engagement.

Client Testimonial

Hodge Patterson, CEO of Santa Monica YMCA, expressed his satisfaction with the project:

“We have modernized YMCA marketing with a fully redesigned brand-compliant website, thanks to GANZ Media Aaron Ganz.”

This project exemplifies GANZ Media’s commitment to excellence and community service.


Charting New Waters: GANZ Media’s Website Design Makes Waves for Desert Pacific Sale

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Case Study: GANZ Media’s Website Revamp for Desert Pacific Sales

Check out the new site: www.desertpacificsales.com

Company Description
Desert Pacific Sales is a highly regarded manufacturer’s representative agency, serving the diverse water and wastewater needs of customers across California, Nevada, and Arizona. The company represents some of the most reputable manufacturers in the industry, offering a comprehensive range of high-quality products for various applications, including water well, light industrial, municipal, commercial, agriculture, irrigation, plumbing, and waterworks. With decades of experience and profound industry knowledge, Desert Pacific Sales is adept at meeting the unique needs of its diverse customer base.

 

Project Scope
GANZ Media was entrusted with the critical task of revamping Desert Pacific Sales’ digital presence. The project encompassed the following key elements:

1. New Mobile-Friendly WordPress Website: GANZ Media developed a responsive, user-friendly WordPress website to ensure seamless access across all devices, catering to the modern mobile user.

2. Bright and Modern Logo: A vibrant, contemporary logo was created to refresh and enhance the brand identity of Desert Pacific Sales, ensuring it reflects the company’s innovative spirit and industry leadership.

New logo:

3. SEO Keyword Optimization: The new website was meticulously optimized with relevant SEO keywords, significantly enhancing its search engine visibility and driving higher organic traffic.

4. Product Showcase: The website was designed to effectively support and showcase over 75 products from the 7 manufacturers represented by Desert Pacific Sales, providing detailed information and easy navigation for users.

5. Enhanced Staff Bios: To personalize the experience and highlight the expertise of the team, comprehensive and engaging staff bios were added, building trust and credibility with visitors.

6. Blog Section: A dedicated blog section was created to share insights and updates on tradeshow activities, fostering community engagement and positioning Desert Pacific Sales as an industry thought leader.

7. Interactive Features: The website was further enhanced with JavaScript animations, including animated rollovers that bring the interactive elements to life, engaging visitors as they explore various product details. Additionally, GANZ Media produced a compelling video featuring live action shots of waterworks projects complemented by still images, showcasing Desert Pacific Sales’ real-world applications and successes. This multimedia approach provided a dynamic and immersive user experience.

Results
GANZ Media’s collaboration with Desert Pacific Sales resulted in a dynamic and visually appealing online presence, reflecting the company’s commitment to quality and excellence. The new website not only improved user experience but also positioned Desert Pacific Sales for greater visibility and growth in a competitive market. This project underscores GANZ Media’s expertise and dedication to delivering top-notch digital marketing solutions tailored to their clients’ unique needs.

Testimonial from Owner Pat Yama: “It is fantastic!!!!!  Great job! You should be proud of this website.  On behalf of Sean and Charles, I thank you for all your hard work and well-deserved efforts.  We plan to add more as time goes on, but I’m very excited to see what everyone else thinks.”

 

 


From Radio Waves to Digital Waves: The Epic Journey of Media Legend Elliot Mintz Unveiled by GANZ Media

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Case Study: Elevating Elliot Mintz’s Digital Presence with a Hip and Fun Website

Project Overview

Client: Elliot Mintz, Legendary Media Consultant & Author

Objective: Create a dynamic, engaging website to promote Elliot Mintz’s new book:
‘We All Shine On: ‘John, Yoko, and Me.’

Click here to check out the new site!

Background

Elliot Mintz is a living legend in the world of media. At just 21 years old, he made history as the youngest talk show host in America, broadcasting on KPFK Radio in Los Angeles in 1966. Over a career spanning five decades, Elliot has established himself as a prominent radio and television personality and media consultant, forging lifelong friendships with numerous celebrities, musicians, and public figures, including John Lennon and Yoko Ono, Bob Dylan, Paris Hilton, Diana Ross, and many more.

Elliot’s interviews reflect his deep engagement with a wide array of cultural and intellectual spheres. He has spoken with iconic musicians, exploring their artistic processes and personal philosophies, while also connecting with influential figures in politics, literature, and activism. His diverse interests and genuine curiosity shine through in every conversation.

The Challenge

Elliot needed a modern, stylish digital platform to not only promote his new book, *We All Shine On: ‘John, Yoko, and Me,’* but also to showcase his vast collection of media work and maintain his connection with fans and followers.

The Solution

GANZ Media stepped up to the plate, crafting a WordPress mobile-friendly site that encapsulates Elliot’s vibrant career and personal brand. Here are the key elements that made the project a smashing success:

Comprehensive Media Hub: Featuring hundreds of Elliot’s radio and television interviews, the site provides a treasure trove of content for fans and newcomers alike.

– Book Promotion:** A dedicated book section highlights *We All Shine On: ‘John, Yoko, and Me,’* complete with reviews, excerpts, and purchasing options.

– News Section:** Regular updates, including over 80 book reviews, keep visitors engaged and informed about Elliot’s latest endeavors.

– SEO Optimization:** Ensuring Elliot’s online presence is easily discoverable via search engines.

– **Multimedia Galleries:** Video and celebrity image galleries offer a rich, immersive experience, showcasing Elliot’s storied career and his interactions with iconic figures.

Results

The launch of the new website has been met with widespread acclaim from both his tens of thousands of fans and media alike. It has significantly boosted Elliot’s digital footprint, driving traffic and engagement while providing an intuitive, enjoyable experience for users. The SEO optimization has resulted in higher search engine rankings, ensuring that Elliot’s legacy continues to reach new audiences.

Conclusion

Through innovative design and strategic execution, GANZ Media has successfully created a hip and fun digital space that celebrates the extraordinary career of Elliot Mintz. The website not only promotes his latest book but also serves as a comprehensive archive of his influential work in media, ensuring that Elliot Mintz’s legacy continues to shine brightly in the digital age.

Please read this heartfelt and gracious testimonial from the client, Elliot Mintz:

“I am very pleased to announce that today we are launching my new website. I had one up for 10 years with 300 hours of material. It was very slow, a bit clunky and difficult to navigate.

It served it’s purpose and is now retired.

The new one is fast moving and filled with all the info on me anybody could possibly want. There is a ‘contact’ page for journalists seeking interviews and an office number that will take personal calls for me.

It focuses primarily on news and updates on my book.

For its creation, I teamed up with a talented man who has years of media consultant knowledge…..and even better, he keeps my hours!

His name is Aaron Ganz. His company is ‘GANZ Media’.

We did zoom sessions for months that began at 10 p.m. And ended 4 or 5 hours later. He was very patient and i am grateful for his support.

There is lots of stuff about me on the google highway. But this site is the ‘official’ one. I hope you find it useful.

Thank you, Aaron. You certainly went the distance with me in creating my new website. We sometimes worked till 3 in the morning dealing with the placement of pictures, videos and texts. I can’t think of any designer ….. Or almost anyone who could handle my unusual sleep schedule. You did a great job and i would recommend you to anyone wishing to create their own site.”

 

 

Website Before Images:

October 22nd Book Signing at the Grove in West Hollywood:

 

 

 


An Eagle soars in time for Easter: Southbay Security & Fire Safety Company locks down a redesign!

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Client Overview: Eagle Protection

  • Company: Eagle Protection
  • Location: Torrance, California
  • Industry: Commercial & Residential Security Systems & Fire Protection

 

Challenge

Eagle Protection needed a revamped online presence to effectively showcase its comprehensive security and fire protection solutions. Their existing website lacked user-friendly navigation, failed to highlight all services, and lacked a seamless payment portal for clients.

 

Objectives

  1. Enhanced Navigation: Create an intuitive website structure for easy access to services, industry-specific information, and contact details.
  2. Expanded Content: Develop additional pages to comprehensively present all services offered and industries served.
  3. Payment Portal: Integrate a secure customer payment gateway for seamless transactions.
  4. SEO Optimization: Optimize meta tags and content to improve search engine visibility, especially in comparison to competitors.

Solution

GANZ Media collaborated closely with Eagle Protection to address their specific needs:

  1. WordPress Template: GANZ Media selected a responsive WordPress template tailored to security services. The template provided a solid foundation for customization.
  2. Navigation Overhaul:
    • Services Pages: Created dedicated pages for each service (FIRE, BURGLAR, CCTV, CARD ACCESS, EVACUATION) with detailed descriptions, benefits, and case studies.
    • Industries Served: Added industry-specific sections to highlight how Eagle Protection caters to diverse sectors (commercial, residential, industrial).
    • Contact Information: Streamlined contact details for quick inquiries.
  3. Payment Portal Integration:
    • Developed a secure payment gateway allowing clients to pay for services online.
    • Ensured compliance with industry standards for data protection.
  4. SEO Optimization:
    • Competitor Analysis: Researched competitors’ websites to identify relevant keywords and strategies.
    • Meta Tags: Optimized meta titles, descriptions, and keywords for each page.
    • Content Enhancement: Rewrote and expanded content to align with SEO best practices.

Results

  • Improved User Experience: Visitors now find it easier to navigate Eagle Protection’s services and explore industry-specific content.
  • Increased Conversion: The new payment portal facilitates seamless transactions, enhancing customer satisfaction.
  • Enhanced Visibility: SEO optimization has boosted Eagle Protection’s search engine rankings, positioning them ahead of competitors.

 

ADA-Compliant Menu

To ensure accessibility for all users, GANZ Media implemented the following features in Eagle Protection’s menu section:

  1. Clear Structure:
    • The menu is organized hierarchically, with headings and subheadings.
    • Each menu item is labeled appropriately, making it easy for screen readers and assistive technologies to navigate.
  2. Text Alternatives (Alt Text):
    • Images of menu items include descriptive alt text.
    • Alt text provides context for visually impaired users, allowing them to understand the content of images.
  3. Keyboard Navigation:
    • Users can navigate the menu using keyboard shortcuts.
    • Focus indicators highlight the selected menu item.

Privacy Policy

A transparent privacy policy is essential for user trust. GANZ Media incorporated the following elements into Eagle Protection’s privacy policy:

  1. Data Collection and Usage:
    • Clearly explains what personal data is collected (e.g., contact information, payment details).
    • Describes how this data is used (e.g., for service delivery, communication, or analytics).
  2. Third-Party Services:
    • Discloses any third-party services (e.g., payment gateways, analytics tools) used on the website.
    • Provides links to their respective privacy policies.
  3. Cookies and Tracking:
    • Informs users about the use of cookies and tracking technologies.
    • Explains how users can manage cookie preferences.
  4. User Rights:
    • Outlines users’ rights regarding their data (e.g., access, correction, deletion).
    • Provides contact information for inquiries or requests.
  5. Updates and Notifications:
    • States that the privacy policy may be updated and how users will be notified.
    • Encourages users to review the policy periodically.

By incorporating these sections, GANZ Media ensured that Eagle Protection’s website adheres to ADA guidelines and provides a transparent user experience. The accessible menu and privacy policy contribute to a more inclusive and trustworthy online presence for Eagle Protection.

For further details on ADA requirements related to websites and web design, click here.

Conclusion

GANZ Media’s WordPress template-based solution transformed Eagle Protection’s online presence, reinforcing their position as a trusted security partner. The website now effectively communicates their expertise and commitment to safeguarding clients’ interests.

Website Before:

Website After:

 


Los Angeles-based KTLA 5 News features a new Balloon Design website created by GANZ Media!

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Los Angeles-based KTLA 5 News features a new Balloon Design website created by GANZ Media!

Check out the video:

 

Click here to check out the new site we created for them!

 

Design Street Studios has a proud 25-year history of being the premier destination for extraordinary balloon decor on LA’s Westside and surrounding areas.

Their website’s software template platform, Homestead (previously owned by Intuit), became unstable.

To provide a modern look and mobile-friendly design, GANZ Media developed a new WordPress-based site and conducted keyword research on their competitors to provide an SEO boost in the Search Engines.

The site features over 40 Image Galleries and includes over 700 stunning balloon design photos!

Check out this awesome testimonial from owner Linda Soto:

“Thrilled with my new website from Ganz Media! It was important for me to work with someone that listened to my needs and understood my vision. Creating a site that navigates with ease and a layout to highlight photos of my work and capabilities was the main goal of a new site. Aaron delivered!It was a pleasure working with Ganz Media. Highly recommend.”

 

Before:

 

After:

 


Shaping a new Construction website in time for Valentine’s Day!

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Located in the San Gabriel Valley, MFI Construction approached us needing a new website. After over a decade in business, a company re-brand, and a new logo, their website was out of date.

We selected a new WordPress website template to offer a new, more modern design, added new pages and sections to fully showcase their product offerings, and researched their competitors to give them an SEO boost in the search engines. An ADA-compliant menu was added to meet the new 2022 DOJ guidelines.

Here is a great testimonial from Ana, their Office Manager:

“GANZ Media is an excellent web developer, with unparalleled professionalism and attention to detail, resulting in a fantastic looking website.

Aaron Ganz is highly experienced in marketing and can suggest the most suitable strategies for your website. I highly recommend GANZ Media.”

Click here to visit their new website!

Check out their website before:

 

 

And here is their website after:


Santa Monica based Commerical Real Estate Brokerage maximizes clients’ investment dollars with new website!

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Started in 1978, Sanjo Investments is a Santa Monica Real Estate Brokerage and Investment firm. They specialize in real estate brokerage services, such as leasing, selling and exchanging of real property and property management.

When they came to us, their website design was out of date, and their site was not fully secure. We guided the client through the selection process for a new WordPress Template Design.

GANZ Media coordinated with their IT department, to update their hosting security, adding SSL certificates, along with Google Captcha to protect their web form data. To be in compliance with current website ADA guidlines (American Disabilities Act), we added an Accessability Menu and privacy policy.

Lastly we as part of our competative analysis and complete review of all of their existing Digital Marketing materials, we evaluated their top competitors websites and social media to develop an SEO Keyword Template to boost thier ranking in the Search Engines.

 

Click here to check out their new site!

Check out this great testionial from the owner Ernie Farhat:

“In 2023, our family-owned real estate company engaged GANZ Media to design, build, and launch a new website because our old website was outdated and lacked visibility. GANZ Media researched the commercial real estate brokerage and property management industry to determine the right set of geo-targeted keywords. They built a new WordPress Website including title tags and meta descriptions to boost online visibility and search engine rankings. The new website also has an ADA-compliant accessibility toolbar menu. The new website is giving the company increased exposure and we truly appreciate the outstanding work of GANZ Media.”

How can GANZ Media help with your web project? Click here to contact us today!


Elite Global Solutions launched new website to showcase their innovative melamine dinnerware product lines!

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Located in  Foothill Ranch, Elite Global Solutions (EGS) are the leaders of innovative and creative Melamine Designs in the Foodservice Industry. The software platform for their website was out of date and running on a template that was no longer supported which didn’t allow for the technical flexibility desired, as well as creating a security risk.

GANZ Media performed a data migration from PrestaShop to WordPress. We installed new plugins, added header for product categories, set up Jetpack for CDN to allow for optimal image loading, adjusted page sliders and CSS code for optimal mobile viewing, and launched their new site.

Here is a screenshot:

Click here to check out their new site!

Here is a quote from their marketing department:

“Everything is great! I think the new site should work well for our purposes and our customers will be excited to try it out. You and your team are amazing! Thanks again for all your help!”


Tasty BBQ needs a TASTY website…Britt’s BBQ in El Segundo sizzles!

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Located on Main St. in El Segundo, Britt’s was in need of a new website. They found themselves in an unfortunate situation. Their old web developer stopped providing them the level of support they were used to, the site was not working properly, and they were losing customers as a result.

Also, they were locked into paying for features that weren’t being implemented. GANZ Media is all too familiar with this scenario. We secured access to their hosting, developed a new more modern WordPress website, SEO optimized it to boost traffic, and launched just in time for Easter!

Click here to check out the new site.

The owner Claudia de Leon was happy too: “Thank you so much! We are so excited by our new site, and so are our customers!!”

Here is a before snapshot:

And here is the brand new site we created for them:

 


Building the Future: Los Angeles Based JL Mitchell Architects launches new site!

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The owner of the Los Angeles Based Architecture firm JLM was in need of a sleek modern website for their re-branding.

Click here to check it out!

After a lengthy process, GANZ Media found a mobile-friendly WordPress template with a futuristic design that perfectly matched their own design aesthetic.

Using a blend of real and CAD produced drawings really makes this site pop! And the keyword analysis of their local competitors gives them a huge boost in the Search Engines.

Owner Jason Mitchell gives this great Yelp Testimonial:

“Good reliable quality. Their patience with me and my unique needs is what really made me appreciate their services. Thank you!!!”