5 Reasons Why You Should Follow Logo Design Trends

 

Image Credit: Pexels

Logos are considered the face of the company; they are usually the first image that comes to mind when hearing a brand name. Brands such as Pepsi, McDonald’s, and Apple have created lasting impressions thanks to their well-designed logos that convey credibility and quality.

However, these are established household names that have proved themselves over the years. What about startups and unknown business brands like yours? You can follow logo design trends, and with a bit of careful marketing strategies you could build your brand eventually.

The marketing world has mixed opinions about logo design trends. Some experts argue in favor of designing a unique logo for a brand. They believe hitting the customers with something new does the trick, for most businesses. Others disagree and suggest following design trends for better relatability. Both opinions have their strengths and limitations. Below, we have compiled a list of 5 reasons why following a logo design trend seems like a better idea.

1.    Customer Preference

Since people love associating themselves with brands that are up to date, taking inspiration from a trendy logo design guarantees customer attention. For instance, metallic designs are quite popular nowadays, which is why tech and online businesses prefer creating logo design with metallic sheen.

You can evaluate customer preferences by researching the various trending design themes and fonts. A research and an in-depth analysis of your customers and design trends will help you in updating the brand logo.

Fine-tune the trending design to align it with your brand image and personality. This will eventually help you get the eyeballs you require.

2.    Adaptable

Successful brands understand trends and their significance. Still, they can also skirt around these ideas and play with them. Google is the best example of a brand that adapts to new trends while maintaining a forward-thinking image and challenging the status quo continuously.

Good logo design adapts to all the modern design trends in its unique style. A slight color or font change can create a long lasting impression in the minds of the user. Aligning the logo with a social or political trend in line with brand values can also have a similar impact. When you adapt your logo, consider these aspects and influences to make your logo up to date.

3.    Brand Loyalty

In 2003, Apple announced the recoloring of its logo from the traditional red to the trendy silver. Within minutes people around the world signed an online petition demanding Apple to reconsider its decision. On the contrary, there was no such hue and cry when Walmart decided to redesign its logo.

This difference in the reaction can be explained by brand loyalty. Since logos are graphic representations that trigger associations with the brand, customers take them seriously.

Logo design changes may face disapproval initially but this does not mean you discard them. Historical data suggests that customers adapt to these changes too, provided, they are accurate to the brand image and persona. If your brand persona is hip, young and cater to Millennials then it’s best to gear towards a design trend they like.

4.    Target New Demographics

For an existing business, following a logo design trend brings the possibility of opening new avenues and recruiting new target audience. Targeting new demographics and getting them on board is a standard method used by businesses to enhance their operations. The more people see and connect with the change in the logo, the more likely it will translate to customer loyalty.

This can subsequently translate to higher sales and revenue for the business. Especially if your service and products match the kind of hype you create with the logo.

Established businesses launch new products specifically aimed at a market segment. If you are able to coincide your new product design with a new trendy logo that your customers can relate to, then you’ve hit the right note.

5.    Does Not Represent Your Evolution

The brand logos of Pepsi and Coca-Cola several years ago were utterly different from what they are today. This is because these brands have adapted logo design trends of different eras and evolved with time.

Just like us humans, all businesses evolve with time based on their strengths and opportunities. An established business today is entirely different from what it was at the start. This means that the initial logo does not reflect your brand’s current values.

Therefore, it is imperative to redesign the logo according to current times, your needs and realign it with your organization’s mission and vision.

This is the reason why trends exist and why people are quick to get on board with new logo designs. Businesses need to understand these trends and their existence, rather than turning a blind eye to them.

Conclusion

At the end of the day, a good design combines the elements of an everlasting appeal with current trends and practices.

Designers must ensure that they design for the customers, not for themselves. Logos from great designers are relatable to brand loyalists around the world. Such logos require minimal changes to adjust to the latest trends and market preferences.

 

Author Bio

Lucas Smith is a content strategist and freelance blogger who likes to write on topics related to small business, social media and brand design. He would love to hear your ideas, connect with him!

Go Green! Los Angeles Golf Course Raises over $600K

Located on Pico Blvd. in Los Angeles, the Hillcrest Golf course needed a new landing page created to raise funds for their caddies while the course was being remodeled. After developing a one page WordPress site with an online payment feature, the site went on to raise over $600,000 to support their staff during the downtime.

Yelp Testimonial from the client: “I am pleased to recommend Ganz Media. If you wish competency and companion, Aaron is the consummate professional you want on your team. Our new not-for-profit organization needed a website with great physical appearance and donation capabilities. We were able to raise significant funds quickly and efficiently with the help of GANZ Media. They were responsive and provided exactly what we needed when we needed it.”

 

International CPA firm in Orange County gets a refresh!

Long-term website maintenance client and Orange County CPA firm Redwitz came to us in need of a site redesign. Their WordPress site had a look and feel that was out of date. Within a month and a half we were able to clone, update and enhance the look of the site with a new template, giving Redwitz a fresh new international look, and better navigation.

You can view the new site at: https://www.redwitz.com

Check out their recent review:

Our CPA firm just went through a complete website redesign with GANZ Media and we couldn’t be more pleased. We’ve working with Aaron for a number of years. We’ve called him in from time to time to help maintain and update our old website, but we finally got to the point where we needed to create a new, professional image for the firm.

Aaron and his team are very responsive and extremely easy to work with. He’s made recommendations for Social Media and how we can boost our rankings.

We were very excited to launch the new website and had received positive feedback from both employees and clients.

I would highly recommend using GANZ Media.”

Please click here to  contact GANZ Media today to see how we can help you.

New Speech Pathologist Website “Speaks” to Her Clients Needs

Jessica Baer, a Licensed Speech Language Pathologist needed a website for her new practice. GANZ Media setup and coordinated a photoshoot to showcase her new workspace, designed a new logo, and built a new SEO enhanced WordPress site for her.

The site includes testimonials, blog functionality, and showcases the services she offers.

Check out the client’s review on Yelp:

“I am writing this recommendation with much gratitude for the excellent work that GANZ Media (Aaron) did for me. I approached him to create a website for my business. From the first interaction he was clear regarding the cost, sequence of tasks and time it would take. He was also reassuring about the support he would give me throughout the process. His knowledgeable, calm, supportive attitude remained consistent through my many questions and at times, inertia and indecision. I now have a beautiful and professional website that has appropriate internet visibility, wonderful professional photographs, a lovely logo and business cards to boot! Additionally he provided advice on social media presence. The cost was reasonable, the support, availability and encouragement from Aaron was truly priceless. I highly recommend Aaron Ganz of GANZ Media for your marketing needs.”

 

 

To check out the site we built click here: https://jessicabaerslp.com

 

For International Women’s Day Distinguished Historian and UCLA professor Ellen Carol Dubois

On International Women’s Day and the year of the 100th Anniversary of the 19th Amendment, GANZ Media is proud to showcase a website designed for Distinguished Historian and UCLA professor Ellen Carol Dubois.

Check it out: https://ellencaroldubois.com

This WordPress site showcases her 9 books including the most recent: “Suffrage: Women’s Long Battle for the Vote,” along with an event calendar for book signings, a blog of book reviews, and a gallery archive of photos and videos.

“Getting my website up took a while but it’s well worth it. I’ve been an author for a while, but this is my first time having a book with a major public audience. Additionally, the website that they prepared for me has been immensely helpful for my business. It’s well-designed and has all the information that’s necessary. I recommend them highly.”

Ellen Carol Dubois with Gloria Steinem at the Feminism and the Indian National Movement: showcasing the legacy of Kamaladevi Chattopadhyay

New website Launched for Mr. Santa Monica, former Mayor

 

Nat Trives, also known as Mr. Santa Monica, whom has served countless roles such as Mayor, Professor, Police Officer, Charity Organizer and much more. In fact, he has dedicated over 60 years of his life serving the Santa Monica community!

GANZ Media is proud to announce the launch of his new website: http://mrsantamonica.com/

Have Pets? Will Travel. New Pet Friendly Travel Website Launched!

Pet Friendly Travel Website
Check out this great testimonial from Owner Tracey Thompson:
“I can’t tell you how pleased I am with GANZ Media. Our customers have been saying they like that the site is now mobile-friendly. And our advertisers like how easy it is to update their listings and make payments. As my old site was almost 20 year old, the interface of the new site presented a pretty steep learning curve. Aaron was always available to help anytime I had questions, and went out of his way to explain the new site with patience and good humor. Thank you GANZ Media!”


A Year in the Making:
 80,000 + total files
 30,000 + image files
 5000 + property listings
 4000 + Hotel Chain listings
 2000 + Paid listings
 1000 + Additional End users
  300 + Premium Featured Listings
  100 + Distinct Geographic Regions
    50 + Webpages
      1 Amazing Online Resource for Pet Friendly Travel!

Description: An extensive online guide to pet-friendly lodging in the U.S. and Canada, offering accommodations including vacation rentals, boutique hotels, bed & breakfast inns, camping cabins, and dog-centric retreats.
Along with property listings, pet friendly hotel chains, the site also includes: dog-friendly beaches and swim areas, campgrounds and RV parks, airport pet relief areas, dog parks, pet-friendly activities and attractions, pet travel products, pet policies for national and state parks, and everything you need to know about traveling with your dog, cat, or other pet.
Problem & Solutions: As Technology has evolved over the past  20 years, the PetFriendlyTravel.com website had vastly increased its number of subscribers and paid listings, while the technology platform it was originally created on became outdated.

The site suffered from several issues:
1) Outdated look & color scheme
2) Long scrolling pages & difficult to navigate
3) Non-working features
4) A variety of repetitive manual tasks required for upkeep that could be automated with newer technology
5) Lacked the ability to manage and upload large amounts of changes quickly
6) Customers lacked ability to fully control their own listings
The new WordPress site we created features:
1) Bright & Hip Modernized style, higher resolution photos
2) Mobile friendly, condensed user friendly navigation
3) Faster page load times, SEO keyword enhanced meta-tags to boost search engine ranking + site traffic
4) Greater administrative control, automation, and mass import tool integration
5) Customers can quickly setup a new account, add property listings, purchase yearly subscriptions, add/delete photos, descriptions, all in real time.
To find out how GANZ Media can help you, contact us today!

Turkey: A Bridge To Freedom – A family’s journey to escape tyranny & embrace freedom!

 

The dynamic history of Iran has included many glorious chapters, as well as dark ones. The Islamic Revolution of 1979 was one of these dark periods of struggle. This book is one man and his family’s journey to escape tyranny and embrace freedom. Told in his own words, the real-life story of Parviz Hakimi symbolizes the hope that the Iranian people will once again arise from the deprivation of religious extremes.

Written in his own words and filled with photos, we edited his book and designed the cover. GANZ Media was happy to attend his book signing and launch June 23rd.

Click here to check out his book on Amazon!

Love Will Carry On…with Alma Blue Keepsake Jewelry!

Jewelry designer, owner, and manufacturer Nayla Mouannes approached GANZ Media after her previous web designer was unable to complete the site.

Alma Blue offers a unique selection of Memorial Jewelry designed with your memories in mind and hand crafted with love.

Each piece can hold a pinch of cremated remains, a piece of hair, crushed memorial flowers, or earth from a special site.

With a product and brand of such a sensitive nature, GANZ Media researched other competitors in this space, to strike the right balance of soothing colors, visuals, and tone. We believe the end result was a respectful and engaging e-commerce website.

In her own words, the client testimonial says it all:

“I can’t tell you how pleased I am with GANZ Media for their terrific work on my website. Aaron is a true artist who really understood what I was striving to achieve for my site as he was able to fully capture the essence of my company and work his magic. The process was seamless and straightforward and Aaron was a joy to work with. I highly recommend GANZ Media for your web services! Don’t take my word for it – visit almablue.net for keepsake jewelry.”

To see what GANZ Media can do for your website and online marketing needs, please click here.

 

New Arthur Murray Dance Studio in Santa Monica Dazzles with new moves!

Fellow Santa Monica Chamber of Commerce member David Woodbury found himself in a predicament.  Owner of the successful Arthur Murray Dance Studio in Santa Monica, his web designer of many years unexpectedly dropped out of contact for several months.

Arthur Murray Dance Studio then contacted GANZ Media to redesigned their website in WordPress to showcase their large staff, more than 9 distinct dance styles they teach, and FREE Parking! Key site features include: SEO Keyword Template, News/Blog section, Instagram Gallery, Events Calendar, Email Newsletter Sign-up.  The Arthur Murray franchise has over 260 dance studios in 22 countries.

Please check out their great review they left for us on Yelp:

“Arthur Murray Dance Center of Santa Monica has been the premier Ballroom Dance Center on the West Side of Los Angeles for over five years! Joel Rieck and David Woodbury are the co-owners and we have FREE PARKING!

We recently lost our web developer and we were desperate for a new web site. We knew Aaron Ganz of GANZ Media from the Santa Monica Chamber of Commerce and from Aaron’s participation in their Young Professionals Committee. Our first call for help went to Aaron. He listened to our request for help and he knew that we needed help quickly.

Aaron helped us step-by-step to plan our new site. Within just a few weeks we had an awesome new site that works well with all platforms including both mobile and desktop. We had many, many questions and emails and calls and Aaron patiently and professionally helped and guided us.

The result is a beautiful new site, DancingSantaMonica.com. This has improved our exposure, increased our new inquiries, and this now helps us give better service to our new and advanced students. Our students use our web site regularly for our daily group and party calendar and our links to Social Media and our News Letter.

We enjoy the ease of using WordPress, Google Analytics, the SEO Keyword Research that was performed, all of our new stock photos, YouTube and Instagram Videos, plus the transfer of our pre-existing Blog Newsletter library.

Working with Aaron and Ganz Media was a pleasure, and this has increased our bottom line and we are proud of the work Aaron did for us. We are happy to give this great testimonial of Aaron’s work, and will continue to refer him through the Santa Monica Chamber and all our Arthur Murray Dance family!”

David Woodbury and Joel Rieck
Franchisees of Arthur Murray Dance Center of Santa Monica

Click here to contact GANZ Media today to see how we can help you with all your web design and online marketing needs!