Website for UCLA Economics History Professor really adds up!

Sandford M. Jacoby is a Distinguished Research Professor of Management, Public Policy, & History at UCLA.

Per the guidance of his publisher, and with the upcoming release of his 6th book “Labor in the Age of Finance”, Sandy was in need of a website.

He contracted GANZ Media to build an 8 page site to promote his new and pre-existing books, 40+ articles, and news reviews.

You can check out the new site here: https://sanfordjacoby.com

See the client’s YELP review:

“Aaron helped me set up a website for my business. He was patient, skilled, creative, and nice. Also, he was always available when I had a question. He has a ton of experience and it shows. I can recommend him without hesitation (and I’m a tough customer).”

CLICK HERE to Contact GANZ Media today and find out how we can help you!

Tree Academy Branches out with Targeted Instagram Ads!

Going back to school has never been easier! The Tree Academy needed help boosting enrollment and attracting new students. So what better way to help than geographically targeting Instagram Ads to interested Parents.

GANZ Media created three main styles of ADS, then running them simultaneously to come up with the top performer.

Check them out:

And here is an awesome review from the client:

“Thank you so much for all the hard work on this. I think it looks aesthetically simple, clear, it’s a great photo of some of our high schoolers. And you can see so much of their personalities and character emanating through! I think it looks great.”

Click here to see how GANZ Media know how we can help with your graphic design needs!

 

Lighten, Brighten, & Redesigned Purple OH MY!

 

The Anita Kaufman Foundation had an award winning oranization with worldwide reach, and a broken website. GANZ Media fixed their broken WordPress template, which included repairing a map feature to showcase ambassadors, reogranizing how blogs were displayed, redesigning the homepage, updating plugins, and adding an e-commerce shopping cart experience so they could sell merchandice. We coordinated with their graphic designer to impliment a new color scheme, migrating from dark and dreary to bright and cheery using lighted muted purple tones!

Since the re-launch, we continue to help with an Email Newsletter to grow their subscriber base and extend their online reach, expand membership, and increase donations to this worthy Epilepsy Education Research non-profit.

Click here to check out their updated site! – https://purpledayeveryday.org

5 Reasons Why You Should Follow Logo Design Trends

 

Image Credit: Pexels

Logos are considered the face of the company; they are usually the first image that comes to mind when hearing a brand name. Brands such as Pepsi, McDonald’s, and Apple have created lasting impressions thanks to their well-designed logos that convey credibility and quality.

However, these are established household names that have proved themselves over the years. What about startups and unknown business brands like yours? You can follow logo design trends, and with a bit of careful marketing strategies you could build your brand eventually.

The marketing world has mixed opinions about logo design trends. Some experts argue in favor of designing a unique logo for a brand. They believe hitting the customers with something new does the trick, for most businesses. Others disagree and suggest following design trends for better relatability. Both opinions have their strengths and limitations. Below, we have compiled a list of 5 reasons why following a logo design trend seems like a better idea.

1.    Customer Preference

Since people love associating themselves with brands that are up to date, taking inspiration from a trendy logo design guarantees customer attention. For instance, metallic designs are quite popular nowadays, which is why tech and online businesses prefer creating logo design with metallic sheen.

You can evaluate customer preferences by researching the various trending design themes and fonts. A research and an in-depth analysis of your customers and design trends will help you in updating the brand logo.

Fine-tune the trending design to align it with your brand image and personality. This will eventually help you get the eyeballs you require.

2.    Adaptable

Successful brands understand trends and their significance. Still, they can also skirt around these ideas and play with them. Google is the best example of a brand that adapts to new trends while maintaining a forward-thinking image and challenging the status quo continuously.

Good logo design adapts to all the modern design trends in its unique style. A slight color or font change can create a long lasting impression in the minds of the user. Aligning the logo with a social or political trend in line with brand values can also have a similar impact. When you adapt your logo, consider these aspects and influences to make your logo up to date.

3.    Brand Loyalty

In 2003, Apple announced the recoloring of its logo from the traditional red to the trendy silver. Within minutes people around the world signed an online petition demanding Apple to reconsider its decision. On the contrary, there was no such hue and cry when Walmart decided to redesign its logo.

This difference in the reaction can be explained by brand loyalty. Since logos are graphic representations that trigger associations with the brand, customers take them seriously.

Logo design changes may face disapproval initially but this does not mean you discard them. Historical data suggests that customers adapt to these changes too, provided, they are accurate to the brand image and persona. If your brand persona is hip, young and cater to Millennials then it’s best to gear towards a design trend they like.

4.    Target New Demographics

For an existing business, following a logo design trend brings the possibility of opening new avenues and recruiting new target audience. Targeting new demographics and getting them on board is a standard method used by businesses to enhance their operations. The more people see and connect with the change in the logo, the more likely it will translate to customer loyalty.

This can subsequently translate to higher sales and revenue for the business. Especially if your service and products match the kind of hype you create with the logo.

Established businesses launch new products specifically aimed at a market segment. If you are able to coincide your new product design with a new trendy logo that your customers can relate to, then you’ve hit the right note.

5.    Does Not Represent Your Evolution

The brand logos of Pepsi and Coca-Cola several years ago were utterly different from what they are today. This is because these brands have adapted logo design trends of different eras and evolved with time.

Just like us humans, all businesses evolve with time based on their strengths and opportunities. An established business today is entirely different from what it was at the start. This means that the initial logo does not reflect your brand’s current values.

Therefore, it is imperative to redesign the logo according to current times, your needs and realign it with your organization’s mission and vision.

This is the reason why trends exist and why people are quick to get on board with new logo designs. Businesses need to understand these trends and their existence, rather than turning a blind eye to them.

Conclusion

At the end of the day, a good design combines the elements of an everlasting appeal with current trends and practices.

Designers must ensure that they design for the customers, not for themselves. Logos from great designers are relatable to brand loyalists around the world. Such logos require minimal changes to adjust to the latest trends and market preferences.

 

Author Bio

Lucas Smith is a content strategist and freelance blogger who likes to write on topics related to small business, social media and brand design. He would love to hear your ideas, connect with him!

Go Green! Los Angeles Golf Course Raises over $600K

Located on Pico Blvd. in Los Angeles, the Hillcrest Golf course needed a new landing page created to raise funds for their caddies while the course was being remodeled. After developing a one page WordPress site with an online payment feature, the site went on to raise over $600,000 to support their staff during the downtime.

Yelp Testimonial from the client: “I am pleased to recommend Ganz Media. If you wish competency and companion, Aaron is the consummate professional you want on your team. Our new not-for-profit organization needed a website with great physical appearance and donation capabilities. We were able to raise significant funds quickly and efficiently with the help of GANZ Media. They were responsive and provided exactly what we needed when we needed it.”

 

International CPA firm in Orange County gets a refresh!

Long-term website maintenance client and Orange County CPA firm Redwitz came to us in need of a site redesign. Their WordPress site had a look and feel that was out of date. Within a month and a half we were able to clone, update and enhance the look of the site with a new template, giving Redwitz a fresh new international look, and better navigation.

You can view the new site at: https://www.redwitz.com

Check out their recent review:

Our CPA firm just went through a complete website redesign with GANZ Media and we couldn’t be more pleased. We’ve working with Aaron for a number of years. We’ve called him in from time to time to help maintain and update our old website, but we finally got to the point where we needed to create a new, professional image for the firm.

Aaron and his team are very responsive and extremely easy to work with. He’s made recommendations for Social Media and how we can boost our rankings.

We were very excited to launch the new website and had received positive feedback from both employees and clients.

I would highly recommend using GANZ Media.”

Please click here to  contact GANZ Media today to see how we can help you.

New Speech Pathologist Website “Speaks” to Her Clients Needs

Jessica Baer, a Licensed Speech Language Pathologist needed a website for her new practice. GANZ Media setup and coordinated a photoshoot to showcase her new workspace, designed a new logo, and built a new SEO enhanced WordPress site for her.

The site includes testimonials, blog functionality, and showcases the services she offers.

Check out the client’s review on Yelp:

“I am writing this recommendation with much gratitude for the excellent work that GANZ Media (Aaron) did for me. I approached him to create a website for my business. From the first interaction he was clear regarding the cost, sequence of tasks and time it would take. He was also reassuring about the support he would give me throughout the process. His knowledgeable, calm, supportive attitude remained consistent through my many questions and at times, inertia and indecision. I now have a beautiful and professional website that has appropriate internet visibility, wonderful professional photographs, a lovely logo and business cards to boot! Additionally he provided advice on social media presence. The cost was reasonable, the support, availability and encouragement from Aaron was truly priceless. I highly recommend Aaron Ganz of GANZ Media for your marketing needs.”

 

 

To check out the site we built click here: https://jessicabaerslp.com

 

For International Women’s Day Distinguished Historian and UCLA professor Ellen Carol Dubois

On International Women’s Day and the year of the 100th Anniversary of the 19th Amendment, GANZ Media is proud to showcase a website designed for Distinguished Historian and UCLA professor Ellen Carol Dubois.

Check it out: https://ellencaroldubois.com

This WordPress site showcases her 9 books including the most recent: “Suffrage: Women’s Long Battle for the Vote,” along with an event calendar for book signings, a blog of book reviews, and a gallery archive of photos and videos.

“Getting my website up took a while but it’s well worth it. I’ve been an author for a while, but this is my first time having a book with a major public audience. Additionally, the website that they prepared for me has been immensely helpful for my business. It’s well-designed and has all the information that’s necessary. I recommend them highly.”

Ellen Carol Dubois with Gloria Steinem at the Feminism and the Indian National Movement: showcasing the legacy of Kamaladevi Chattopadhyay

New website Launched for Mr. Santa Monica, former Mayor

 

Nat Trives, also known as Mr. Santa Monica, whom has served countless roles such as Mayor, Professor, Police Officer, Charity Organizer and much more. In fact, he has dedicated over 60 years of his life serving the Santa Monica community!

GANZ Media is proud to announce the launch of his new website: http://mrsantamonica.com/

Have Pets? Will Travel. New Pet Friendly Travel Website Launched!

Pet Friendly Travel Website
Check out this great testimonial from Owner Tracey Thompson:
“I can’t tell you how pleased I am with GANZ Media. Our customers have been saying they like that the site is now mobile-friendly. And our advertisers like how easy it is to update their listings and make payments. As my old site was almost 20 year old, the interface of the new site presented a pretty steep learning curve. Aaron was always available to help anytime I had questions, and went out of his way to explain the new site with patience and good humor. Thank you GANZ Media!”


A Year in the Making:
 80,000 + total files
 30,000 + image files
 5000 + property listings
 4000 + Hotel Chain listings
 2000 + Paid listings
 1000 + Additional End users
  300 + Premium Featured Listings
  100 + Distinct Geographic Regions
    50 + Webpages
      1 Amazing Online Resource for Pet Friendly Travel!

Description: An extensive online guide to pet-friendly lodging in the U.S. and Canada, offering accommodations including vacation rentals, boutique hotels, bed & breakfast inns, camping cabins, and dog-centric retreats.
Along with property listings, pet friendly hotel chains, the site also includes: dog-friendly beaches and swim areas, campgrounds and RV parks, airport pet relief areas, dog parks, pet-friendly activities and attractions, pet travel products, pet policies for national and state parks, and everything you need to know about traveling with your dog, cat, or other pet.
Problem & Solutions: As Technology has evolved over the past  20 years, the PetFriendlyTravel.com website had vastly increased its number of subscribers and paid listings, while the technology platform it was originally created on became outdated.

The site suffered from several issues:
1) Outdated look & color scheme
2) Long scrolling pages & difficult to navigate
3) Non-working features
4) A variety of repetitive manual tasks required for upkeep that could be automated with newer technology
5) Lacked the ability to manage and upload large amounts of changes quickly
6) Customers lacked ability to fully control their own listings
The new WordPress site we created features:
1) Bright & Hip Modernized style, higher resolution photos
2) Mobile friendly, condensed user friendly navigation
3) Faster page load times, SEO keyword enhanced meta-tags to boost search engine ranking + site traffic
4) Greater administrative control, automation, and mass import tool integration
5) Customers can quickly setup a new account, add property listings, purchase yearly subscriptions, add/delete photos, descriptions, all in real time.
To find out how GANZ Media can help you, contact us today!