Tag Archives: Santa Monica Web Design

Case Study: Building a Smarter, Friendlier Web Presence for Roberto Medina Financial Services

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Case Study: Building a Smarter, Friendlier Web Presence for Roberto Medina Financial Services

When Roberto Medina Financial Services—a trusted financial planning firm serving the diverse Los Angeles community—needed a fresh digital presence, they turned to GANZ Media for a full-scale website transformation. Based in Santa Monica, Roberto Medina’s team offers Advanced Insurance Strategies, Medicare Guidance, Long-Term Care, and Retirement Planning with a personal touch. Our goal? Make sure their online experience matched the warmth and professionalism they bring to every client interaction.

Click here to check it out!

? What GANZ Media Delivered:

Custom WordPress Website: We designed and launched a brand-new WordPress site that’s clean, modern, and easy to navigate. It reflects Roberto’s values and makes it simple for visitors to explore services and get in touch.

SEO Strategy & Keyword Research: We dove deep into competitor analysis and keyword trends to build a master SEO list. From there, we embedded targeted meta tags across the site to boost visibility and search rankings.

ADA-Compliant Navigation: Accessibility matters. We implemented ADA-compliant menus and layouts to ensure everyone can engage with the site comfortably and confidently.

Mobile Optimization: With most users browsing on their phones, we made sure the site looks great and loads fast across all devices.

New Logo Design: To complement the site’s fresh look, we created a new logo that’s professional, welcoming, and aligned with Roberto’s brand identity.

The result? A website that’s not only visually appealing but also functional, inclusive, and optimized for growth. Roberto Medina Financial Services now has a digital home that reflects their commitment to helping clients make smart financial decisions with clarity and compassion.

Client Testimonial: “Working with GANZ Media and Aaron Ganz has been terrific. He has the patience and knowledge to take you by the hand to create wonderful marketing strategies.

Not being tech savvy, this was the perfect match for me.”

? Visit the live site: www.robertomedinafinancialservices.com

Whether you’re launching a new brand or refreshing an established one, GANZ Media is here to help you connect, convert, and grow. Let’s build something great together.

Digital Transformation: GANZ Media Elevates Santa Monica YMCA’s Online Presence

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Case Study: GANZ Media’s Revamp of Santa Monica YMCA’s Website

Check out the new site, click here!

Project Overview
Los Angeles-based web design firm GANZ Media partnered with Santa Monica YMCA to create a modern, mobile-friendly WordPress website. The aim was to enhance user experience and align with the YMCA’s branding and accessibility standards.

Challenges with the Old Website
The previous website for Santa Monica YMCA was outdated, featuring incongruent font styles, disorganized layouts, and numerous non-working plug-ins. This hindered user engagement and failed to reflect the YMCA’s vibrant community presence.

Here is what the site looked like before:

 

Solutions Implemented

1. Brand-Compliant Style Guides: GANZ Media utilized the YMCA’s official color palette and branding guidelines to ensure a cohesive visual identity.
2. SEO Optimization: The new website was optimized for search engines to improve visibility and attract more visitors.
3. ADA Compliance: Accessibility menus were added to make the website inclusive for all users, in accordance with the Americans with Disabilities Act (ADA) standards.
4. Customized Layout and Menus: A tailored layout and navigation menus were designed to enhance user experience and streamline information access.
5. Multiple Image Galleries: Several image galleries were incorporated to showcase community events and activities, highlighting the YMCA’s vibrant culture.

Here is a snapshot of the new site:

Outcome

The newly revamped website now features a modern, user-friendly interface that is both visually appealing and functional. It seamlessly aligns with the YMCA’s brand identity and caters to diverse user needs.

Community Impact

GANZ Media is proud to serve the community and support the local youth. By modernizing the YMCA’s digital presence, GANZ Media has helped enhance the organization’s outreach and engagement.

Client Testimonial

Hodge Patterson, CEO of Santa Monica YMCA, expressed his satisfaction with the project:

“We have modernized YMCA marketing with a fully redesigned brand-compliant website, thanks to GANZ Media Aaron Ganz.”

This project exemplifies GANZ Media’s commitment to excellence and community service.