Case Study: GANZ Media’s Revamp of Santa Monica YMCA’s Website

Check out the new site, click here!

Project Overview
Los Angeles-based web design firm GANZ Media partnered with Santa Monica YMCA to create a modern, mobile-friendly WordPress website. The aim was to enhance user experience and align with the YMCA’s branding and accessibility standards.

Challenges with the Old Website
The previous website for Santa Monica YMCA was outdated, featuring incongruent font styles, disorganized layouts, and numerous non-working plug-ins. This hindered user engagement and failed to reflect the YMCA’s vibrant community presence.

Here is what the site looked like before:

Solutions Implemented

1. Brand-Compliant Style Guides: GANZ Media utilized the YMCA’s official color palette and branding guidelines to ensure a cohesive visual identity.
2. SEO Optimization: The new website was optimized for search engines to improve visibility and attract more visitors.
3. ADA Compliance: Accessibility menus were added to make the website inclusive for all users, in accordance with the Americans with Disabilities Act (ADA) standards.
4. Customized Layout and Menus: A tailored layout and navigation menus were designed to enhance user experience and streamline information access.
5. Multiple Image Galleries: Several image galleries were incorporated to showcase community events and activities, highlighting the YMCA’s vibrant culture.

Here is a snapshot of the new site:

Outcome

The newly revamped website now features a modern, user-friendly interface that is both visually appealing and functional. It seamlessly aligns with the YMCA’s brand identity and caters to diverse user needs.

Community Impact

GANZ Media is proud to serve the community and support the local youth. By modernizing the YMCA’s digital presence, GANZ Media has helped enhance the organization’s outreach and engagement.

Client Testimonial

Hodge Patterson, CEO of Santa Monica YMCA, expressed his satisfaction with the project:

“We have modernized YMCA marketing with a fully redesigned brand-compliant website, thanks to GANZ Media Aaron Ganz.”

This project exemplifies GANZ Media’s commitment to excellence and community service.