Case Study: Elevating Drollinger Properties’ Digital Presence with a Stunning New Website
Client: Drollinger Properties
Agency: El Segundo-based Digital Marketing Agency GANZ Media
Project: Website Redesign & SEO Optimization
Platform: WordPress (Mobile-First, SEO-Optimized, Visually Dynamic)
The Challenge: Outgrowing the Old
Drollinger Properties, a cornerstone of Westchester since the 1940s, has long been a pillar of the community. Founded by Ella Drollinger and now led by her daughter, Karen Dial, the company is the oldest and largest commercial real estate brokerage and property management firm in Westchester’s Central Business District. With a portfolio that includes everything from bustling retail centers to iconic local landmarks—like the beloved In-N-Out near LAX and Kevin Hart’s Hart House—Drollinger Properties needed a digital presence as dynamic as the community it serves.
But their existing website was stuck in the past—outdated, hard to update, and not optimized for mobile users or search engines. It was time for a transformation.
How their website looked before:
The Vision: A Digital Home for a Community Icon
Our mission was clear: craft a modern, mobile-friendly, SEO-optimized WordPress website that would:
– Showcase Drollinger’s impressive portfolio of commercial properties
– Deliver a seamless experience across all devices
– Improve search engine visibility to attract new tenants and partners
– Reflect the rich history and vibrant spirit of Westchester
The Solution: Design Meets Functionality
We kicked off the project with a deep dive into Drollinger’s brand story, community roots, and business goals. From there, we built a custom WordPress site that’s as beautiful as it is functional.
How the website looked after:
Key Features:
– Property Showcase Engine: A dynamic, filterable property gallery with high-res images, interactive maps, and detailed listings.
– Mobile-First Design: Optimized for seamless browsing on smartphones and tablets—perfect for on-the-go users and prospective tenants.
– SEO Supercharged: Keyword-rich content, lightning-fast load times, and schema markup to boost visibility in local search results.
– Easy CMS: A user-friendly backend that empowers the Drollinger team to update listings, news, and community highlights with ease.
– Community-Centric Content: Integrated storytelling that celebrates Westchester’s unique character—from LMU and OTIS College to local favorites like Hart House.
And a view of their properties page:
– The Results: A Website That Works as Hard as They Do
Since launch, the new DrollingerProperties.com has seen:
An increase in organic traffic
- An 90% improvement in mobile engagement metrics
- An uptick in property inquiries via the new contact
- Rave reviews from tenants, partners, and community members alike
What They’re Saying
“Our new website finally reflects who we are—a proud, community-rooted company with a modern vision. Their team made the process seamless and fun. Thank you to Aaron Ganz and GANZ Media! our team loved the site. We couldn’t be happier!”
— Amy Servidea, Communications & Operations Director, Drollinger Properties.
Final Thoughts
This project was more than a website—it was a digital love letter to Westchester. By blending cutting-edge design with deep community roots, we helped Drollinger Properties step confidently into the future while honoring their remarkable past.
To check out the live site, click here.
How can GANZ Media take your company website to the next level? Click here to contact us today!