Case Study: GANZ Media’s Website Revamp for Desert Pacific Sales
Check out the new site: www.desertpacificsales.com
Company Description
Desert Pacific Sales is a highly regarded manufacturer’s representative agency, serving the diverse water and wastewater needs of customers across California, Nevada, and Arizona. The company represents some of the most reputable manufacturers in the industry, offering a comprehensive range of high-quality products for various applications, including water well, light industrial, municipal, commercial, agriculture, irrigation, plumbing, and waterworks. With decades of experience and profound industry knowledge, Desert Pacific Sales is adept at meeting the unique needs of its diverse customer base.
Project Scope
GANZ Media was entrusted with the critical task of revamping Desert Pacific Sales’ digital presence. The project encompassed the following key elements:
1. New Mobile-Friendly WordPress Website: GANZ Media developed a responsive, user-friendly WordPress website to ensure seamless access across all devices, catering to the modern mobile user.
2. Bright and Modern Logo: A vibrant, contemporary logo was created to refresh and enhance the brand identity of Desert Pacific Sales, ensuring it reflects the company’s innovative spirit and industry leadership.
New logo:
3. SEO Keyword Optimization: The new website was meticulously optimized with relevant SEO keywords, significantly enhancing its search engine visibility and driving higher organic traffic.
4. Product Showcase: The website was designed to effectively support and showcase over 75 products from the 7 manufacturers represented by Desert Pacific Sales, providing detailed information and easy navigation for users.
5. Enhanced Staff Bios: To personalize the experience and highlight the expertise of the team, comprehensive and engaging staff bios were added, building trust and credibility with visitors.
6. Blog Section: A dedicated blog section was created to share insights and updates on tradeshow activities, fostering community engagement and positioning Desert Pacific Sales as an industry thought leader.
7. Interactive Features: The website was further enhanced with JavaScript animations, including animated rollovers that bring the interactive elements to life, engaging visitors as they explore various product details. Additionally, GANZ Media produced a compelling video featuring live action shots of waterworks projects complemented by still images, showcasing Desert Pacific Sales’ real-world applications and successes. This multimedia approach provided a dynamic and immersive user experience.
Results
GANZ Media’s collaboration with Desert Pacific Sales resulted in a dynamic and visually appealing online presence, reflecting the company’s commitment to quality and excellence. The new website not only improved user experience but also positioned Desert Pacific Sales for greater visibility and growth in a competitive market. This project underscores GANZ Media’s expertise and dedication to delivering top-notch digital marketing solutions tailored to their clients’ unique needs.
Testimonial from Owner Pat Yama: “It is fantastic!!!!! Great job! You should be proud of this website. On behalf of Sean and Charles, I thank you for all your hard work and well-deserved efforts. We plan to add more as time goes on, but I’m very excited to see what everyone else thinks.”