Tag Archives: Online Marketing

GANZ Media gives presentation on Social Media pitfalls to avoid to local business owners!

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GANZ Media gave a presentation this evening:

GANZ Media give presentation on Social Media pitfalls to avoid to local business owners!

GANZ Media giving presentation on Social Media pitfalls to avoid to local business owners!

Many companies approach online marking from a single perspective, offering one or two services with a one size fits all approach. At GANZ Media we offer customized solutions offering everything from Social Media plans & training, customized WordPress websites, email campaigns, graphic design, to providing discounted rates as an authorized Yelp reseller. Contact us today to find out how we can help you!

Check a few highlights from our presention at the Encino Business Networking group:

 

Great group this evening, very dynamic and friendly too!  We talked with business owners about the important use of Keywords or #Hashtags in Twitter, your Blogs, LinkedIn, and now Facebook!

We spoke about the importance of integrating Social Media into your email, and further extending the reach of your content using keyword enriched blogs. Social Media needs to be maintained on a regular basis. Every company should be using Social Media, and if you are going to do it, do it right!

http://www.meetup.com/The-Encino-Business-Networking-Meetup-Group/events/121708022/

Online Marketing: From Social Media to Websites, pitfalls to avoid!

1) Social Media Overview & Tips

2) Email Marketing Tips

3) Website Design: How the Industry has Changed

4) Corporate Videos: How will they help my Business

 

Email Campaigns bring Holiday Joy! GANZ Media can help!!

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Email Campaigns bring Holiday Joy! GANZ Media can help!!

Marketing Tips: Importance of a Clever Subject line & High Open Rates

 

Great subject lines = higher email open rates!

 

Are you considering creating an email campaign? Are you prepared for it to fail? How much does the success of your business depend on your online promotions?  Open rates in the past five years have decreased industry wide due to image blocking, increased use of smart phones and list fatigue. At GANZ Media email campaigns for our clients consistently exceed industry averages, resulting in thousand of dollars in additional revenue.

Would you hire a plumber to do your root canal?  Your best bet it to have a professional marketer help you with your online marketing.

Times are tough, and money is tight.  Some companies think they are being frugal by having an untrained staffer run their email campaigns instead of using Marketing professionals. See this related article: 11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media.

Without training and experience, finding the right subject line is next to impossible. Even with the best content, If your subject line doesn’t resonate well with your target audience, all your hard work is going into the spam box. Cutting corners for your online marketing can prove disastrous.

When creating a subject line for an email campaign here are a few items to consider:

1) Demographics: Who is your target market? Generalize subject lines appealing to everyone will result in large numbers of unsubscribes and low open rates.

 2) Cleverness: Is your subject line too serious? Does it immediately compel one to read your email?  Humor can be very useful to capture attention in the current short attention span era.

3) Pose a question: Asking a question that helps solve problems your prospects/customers may be experiencing.

4) Limit the use of discounts: Everyone wants a deal, but used too frequently, this can alienate your subscribers. Be a thought leader and have the majority of your emails focus on content/articles they might like to read.

GANZ Media would like to thank all our email list subscribers for reading our holiday email. You can view our email by clicking on this link: eepurl.com/s-b6f

Our most recent email campaign had an open rate of 16.3%, 3% higher than the industry average!

Click here to contact GANZ Media today to see how we can help you with email campaigns and all your online needs!

 

Thumbtack.com pairs Social Media & Smartphones to bring service pros to the masses!

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Thumbtack.com pairs Social Media & Smartphones to bring service pros to the masses!

Thumbtack.com screens and evaluates service professionals in 50 States, pairing them with customers and their specific project needs.  Leads can be sent instantly via email to smartphones, meaning service pros never miss an opportunity to view hot prospects and turn them into happy customers!

You can check out our profile: click here!

GANZ Media just received our first two reviews on Thumbtack.com

 

Thumbtack Reviews for GANZ Media!

Thumbtack Reviews for GANZ Media!

Services Thumbtack.com offers include:

Business & Legal
Family
Home
Events
Lessons
Writing & Translation
Health & Beauty
Cars & Trucks Tech & Web

 

Click here to contact GANZ Media today to see how we can help you with all your online needs!

 

Email Campaign for SureTint Technologies – ISBN Conference

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SureTint Technologies is the nation’s leading hair-coloring software company. With an upcoming ISBN tradeshow weeks away, they came to us in need of a high quality email campaign to reach out to a small but highly targeted list of potential clients.  Blending stock photography and polishing & editing content provided by them, GANZ media launched a highly successful email campaign, with a 37% open rate (20 % above the industry standard). The high open rate can be attributed to the well crafted messaging of the subject line.

As a result of the campaign, this email dramatically bolstered the number of tradeshow attendees view SureTint’s product demonstration at the show, and translated into measurable sales.

Testimonial from Bill Deliman, Director of Business Development:
“The email campaigns are great. Thank you so much!”

Listed below is an image of a customized HTML-based email we designed for them and corresponding results:

SureTint Technologies - Hair Coloring Software

SureTint Technologies - Hair Coloring Software

SureTint Technologies email campaign- ISBN Conference

SureTint Technologies email campaign- ISBN Conference

 

Email Campaign for SureTint Technologies - ISBN Conference

SureTint - Email Results - ISBN Conference

Interview at BlogWorld 2011 with GANZ Media CEO

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At the recent BlogWorld 2011 at the Los Angeles Convention center, Michael Stark of PostYourProperty.com interviews Aaron Ganz, CEO of GANZ Media. The importance of Social Media and emerging technologies is a key focus. Nine out of ten robots agree this video rocks!  Click on the video or link below to watch:

Social Media revolutionized! Blogworld 2011 Interview: click here!