GRAND OPENING! Encino Business Royal Gems Jewelry shines with new Social Media Campaign from GANZ Media!

GRAND OPENING! Encino Business Royal Gems Jewelry shines with new Social Media Campaign from GANZ Media!

Royal Gems Jewelry New Facebook Page!

Grand Opening!

Happy Client just picked out Engagement Ring!

A local retail store in Encino, business owner Mitch Garten needed our help. Royal Gems moved locations and needed Social Media Marketing to help launch their Grand Opening, and then continuously on an ongoing monthly basis.

GANZ Media updated their website with Social Media icons to help increase exposure. We performed an online marketing analysis and created new Social Media profiles including: Yelp, Facebook, Twitter, LinkedIn, and Instagram. We updated and added new online directory profiles and launched a Facebook Advertising Campaign.  As of March 2017, we are happy to report foot traffic has doubled and Owner Mitch is quite happy!

Social Media Graphics created by GANZ Media just in time for the Holidays!

Custom Designed Ads for client geared towards                       keeping couples happy!

About Royal Gems:

A custom designed piece of jewelry – whether it be an engagement band, an anniversary gift, or “just because” – is sure to be the most memorable and treasured gift in a woman’s (or man’s) life. Mitch believes that you should not have to settle for mass-produced, “cookie cutter” jewelry when you can own a one-of-a kind creation designed only for you.

Jeweler Mitch Garten has been creating custom, one-of-kind jewelry for more than 30 years. From white gold, to yellow gold, and from diamonds to pearls, Mitch is a master of intricate detail and quality workmanship that will leave you breathless.

His passion for unique designs that reflect each client’s’ individual personality and style is evidenced by his many loyal clients – across California and the world – who refuse to purchase their fine jewelry from anybody but Mitch.

Social Media Success! Bastian Salon Celebrates 4 Years with GANZ Media!

salon-4

In 2012 we met the owner of Bastian Salon at our tradeshow booth put on by CBS Radio at the Redondo Beach Performing Arts Center. Like many new retail business owners, they were faced with the challenge of creating an online marketing program.

GANZ Media analyzed their top local competitors to determine a baseline for how other hair salons promoted themselves though both the use of their websites, and social media. We determined which were the most effective social media channels to use, the frequency and type of content used for online promotions, and the most popular and relevant topics being discussed. The competitors revealed not only what areas should be focused on, but showed what was missing, thus giving Bastian Salon an opportunity to differentiate and stand out.

salon-3

Using their logo, we setup Social Media Profiles on Yelp, Facebook, Twitter, LinkedIn, and Instagram. Then GANZ Media started a monthly social media management campaign. In the beginning, the owner of Bastian Salon reviewed the content we created every 2 weeks (in advance of it posting). Items sent out over social media included: monthly promos & specials, industry news, positive Yelp reviews, and haircuts of happy customers. We came to their grand opening and took photos and a series of YouTube videos. After a trial period, they allowed us to send out content without a bi-monthly review process.

Within 3 months Bastian Salon ranked #1 in the Search Engines for Hair Salons in Artesia. This was even before they had launched their website! At that time the owner provided the following quote:

“I’ve been receiving plenty of congratulatory messages about the salon. I’m enjoying the new “flavor” of our FB posts and tweets. Thanks GANZ Media! Social Media Marketing Plan & Monthly Management & SEO.”

To date, Bastian Salon enjoys 157 Yelp reviews (4.6 out of 5 stars). With thousands of viewers sent to their site every month through social media, and dozens of new clients every month, Bastian Salon is happy with the results. As you can see from their recent Yelp Review for GANZ Media:

“Our small business started out with Aaron from day one. That was nearly 4 years ago. We expanded into a 60% larger space and from 2 employees to 8. Aaron and Ganz Media have been with us all along. Thank you, Aaron for putting the word out there about us!  I really appreciated having your help during our early days!”

salon-2

 

ABOUT BASTIAN SALON

Specialties: Aveda Products, Aveda Color, Yuko Hair Straightening, Anti-Frizz by Yuko

History: Established in 2012.

Bastian Salon originally opened with the idea of being a space where similar-minded artists could create and share.  It wasn’t enough just to “do hair.”  We became a group that wanted to continue learning – to be more and to give more.

Business Owner: Bastian Villarama

bastian-master-stylist

I can hardly believe it’s been 20 years since I started in the hair industry. I’m a 4th gen stylist which includes my mom, sister and grandmother. It really is a craft I am proud to be a part of and my passion for it continues to grow. I worked in our family salon on Guam for two-thirds of my career and trained at the Sassoon Academy in Santa Monica, CA many times over the years. In 2010, I trained at the Sassoon Academy London for 6 months in cutting and coloring. What an experience! Still, I wanted more, I was blessed to be able to join the Sassoon creative team as a stylist. My time with Sassoon has taken me to Los Angeles, Beverly Hills and Miami. Now, I’m back in the Cerritos area starting a new adventure. I can’t wait to see what the future holds!

Dewey Pest Control launches new Website to support 32 locations!

Dewey Pest Control launches new Website to support 32 locations!

Dewey Services, Inc. owns and operates 32 branches throughout the State of California. They came through a referral in need of a new website, as their old one was outdated and didn’t contain a blog.

We developed a new WordPress website, with contact forms for all 32 branches in Northern and Southern California. Also implemented was an online service form for their reps. Researching their competitors, we developed and inserted SEO keyword titles to boost web traffic. We added request for proposal forms along with an email newsletter sign-up.

We launched a series of blog posts to boost website traffic, and our first email campaign for them containing over 8000 subscribers resulted in a 34.6% open rate!

You can view a live version of the site: http://deweypest.com

Here are before & after screenshots:

BEFORE:

Old Website: Dewey Pest Control

Old Website: Dewey Pest Control

 

AFTER:

New Website: Dewey Pest Control - Dewey Services, Inc. owns and operates 32 branches throughout the State of California.

New Website: Dewey Pest Control – Dewey Services, Inc. owns and operates 32 branches throughout the State of California.

Please contact GANZ Media today to find out how we can help you with your website & online marketing projects!

GANZ Media Launches Press Campaign for World’s first Automotive Dynamic Cabin Pressure Checker

CASE STUDY: Validyne Engineering

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Press Campaign for World’s first Automotive Dynamic Cabin Pressure Checker & More!

We began working with Validyne in January 2013. A World Leader in Variable Reluctance Technology (VRT) and Pressure Sensors since 1968, Validyne contracted with GANZ Media to complete the following:

  • Created 2 Line cards (digital flyers) as a tool for their sales force
  • Developed Social Media Plan & Competitive Analysis to evaluate online trends
  • Conducted Monthly Social Media Marketing & Blog postings
  • Performed SEO Optimized Social Media profiles to boost rankings in the search engines
  • Created a Series of Press Releases including a Nationwide announcement introducing the World’s first Automotive Dynamic Cabin Pressure Checker for the Transportation Industry.

These efforts produced the following:

  • Provided Inbound Marketing Strategies for Website resulting in 120 new leads per month vs. 10 previously
  • Developed Email Campaigns with average 15% open rates and 3.2% click through rates, increased online followers and Social Media reach
  • Press Releases resulted in over half a dozen Magazines & Publications

GANZ Media helps promote jobs for Vets at LA City Hall!

GANZ Media at Los Angeles Mayor Eric Garcetti's Veteran Business Summit 2014. Helping to promote jobs for our Vets at City Hall!

GANZ Media at Los Angeles Mayor Eric Garcetti’s Veteran Business Summit 2014. Helping to promote jobs for our Vets at City Hall!

 

GANZ Media teams up with VETBOSS.ORG at Los Angeles Mayor Eric Garcetti’s Veteran Business Summit 2014 to promote jobs for our Vets at City Hall!

https://www.calvet.ca.gov/Pages/LA-Mayor-Business-Summit.aspx

 

GANZ Media gives presentation on Social Media pitfalls to avoid to local business owners!

GANZ Media gave a presentation this evening:

GANZ Media give presentation on Social Media pitfalls to avoid to local business owners!

GANZ Media giving presentation on Social Media pitfalls to avoid to local business owners!

Many companies approach online marking from a single perspective, offering one or two services with a one size fits all approach. At GANZ Media we offer customized solutions offering everything from Social Media plans & training, customized WordPress websites, email campaigns, graphic design, to providing discounted rates as an authorized Yelp reseller. Contact us today to find out how we can help you!

Check a few highlights from our presention at the Encino Business Networking group:

 

Great group this evening, very dynamic and friendly too!  We talked with business owners about the important use of Keywords or #Hashtags in Twitter, your Blogs, LinkedIn, and now Facebook!

We spoke about the importance of integrating Social Media into your email, and further extending the reach of your content using keyword enriched blogs. Social Media needs to be maintained on a regular basis. Every company should be using Social Media, and if you are going to do it, do it right!

http://www.meetup.com/The-Encino-Business-Networking-Meetup-Group/events/121708022/

Online Marketing: From Social Media to Websites, pitfalls to avoid!

1) Social Media Overview & Tips

2) Email Marketing Tips

3) Website Design: How the Industry has Changed

4) Corporate Videos: How will they help my Business

 

Email Campaigns bring Holiday Joy! GANZ Media can help!!

Email Campaigns bring Holiday Joy! GANZ Media can help!!

Marketing Tips: Importance of a Clever Subject line & High Open Rates

 

Great subject lines = higher email open rates!

 

Are you considering creating an email campaign? Are you prepared for it to fail? How much does the success of your business depend on your online promotions?  Open rates in the past five years have decreased industry wide due to image blocking, increased use of smart phones and list fatigue. At GANZ Media email campaigns for our clients consistently exceed industry averages, resulting in thousand of dollars in additional revenue.

Would you hire a plumber to do your root canal?  Your best bet it to have a professional marketer help you with your online marketing.

Times are tough, and money is tight.  Some companies think they are being frugal by having an untrained staffer run their email campaigns instead of using Marketing professionals. See this related article: 11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media.

Without training and experience, finding the right subject line is next to impossible. Even with the best content, If your subject line doesn’t resonate well with your target audience, all your hard work is going into the spam box. Cutting corners for your online marketing can prove disastrous.

When creating a subject line for an email campaign here are a few items to consider:

1) Demographics: Who is your target market? Generalize subject lines appealing to everyone will result in large numbers of unsubscribes and low open rates.

 2) Cleverness: Is your subject line too serious? Does it immediately compel one to read your email?  Humor can be very useful to capture attention in the current short attention span era.

3) Pose a question: Asking a question that helps solve problems your prospects/customers may be experiencing.

4) Limit the use of discounts: Everyone wants a deal, but used too frequently, this can alienate your subscribers. Be a thought leader and have the majority of your emails focus on content/articles they might like to read.

GANZ Media would like to thank all our email list subscribers for reading our holiday email. You can view our email by clicking on this link: eepurl.com/s-b6f

Our most recent email campaign had an open rate of 16.3%, 3% higher than the industry average!

Click here to contact GANZ Media today to see how we can help you with email campaigns and all your online needs!

 

Thumbtack.com pairs Social Media & Smartphones to bring service pros to the masses!

Thumbtack.com pairs Social Media & Smartphones to bring service pros to the masses!

Thumbtack.com screens and evaluates service professionals in 50 States, pairing them with customers and their specific project needs.  Leads can be sent instantly via email to smartphones, meaning service pros never miss an opportunity to view hot prospects and turn them into happy customers!

You can check out our profile: click here!

GANZ Media just received our first two reviews on Thumbtack.com

 

Thumbtack Reviews for GANZ Media!

Thumbtack Reviews for GANZ Media!

Services Thumbtack.com offers include:

Business & Legal
Family
Home
Events
Lessons
Writing & Translation
Health & Beauty
Cars & Trucks Tech & Web

 

Click here to contact GANZ Media today to see how we can help you with all your online needs!

 

Email Campaign for SureTint Technologies – ISBN Conference

SureTint Technologies is the nation’s leading hair-coloring software company. With an upcoming ISBN tradeshow weeks away, they came to us in need of a high quality email campaign to reach out to a small but highly targeted list of potential clients.  Blending stock photography and polishing & editing content provided by them, GANZ media launched a highly successful email campaign, with a 37% open rate (20 % above the industry standard). The high open rate can be attributed to the well crafted messaging of the subject line.

As a result of the campaign, this email dramatically bolstered the number of tradeshow attendees view SureTint’s product demonstration at the show, and translated into measurable sales.

Testimonial from Bill Deliman, Director of Business Development:
“The email campaigns are great. Thank you so much!”

Listed below is an image of a customized HTML-based email we designed for them and corresponding results:

SureTint Technologies - Hair Coloring Software

SureTint Technologies - Hair Coloring Software

SureTint Technologies email campaign- ISBN Conference

SureTint Technologies email campaign- ISBN Conference

 

Email Campaign for SureTint Technologies - ISBN Conference

SureTint - Email Results - ISBN Conference