CASE STUDY: Validyne Engineering

Press Campaign for World’s first Automotive Dynamic Cabin Pressure Checker & More!

We began working with Validyne in January 2013. A World Leader in Variable Reluctance Technology (VRT) and Pressure Sensors since 1968, Validyne contracted with GANZ Media to complete the following:

• Created 2 Line cards (digital flyers) as a tool for their sales force
• Developed Social Media Plan & Competitive Analysis to evaluate online trends
• Conducted Monthly Social Media Marketing & Blog postings
• Performed SEO Optimized Social Media profiles to boost rankings in the search engines
• Created a Series of Press Releases including a Nationwide announcement introducing the World’s first Automotive Dynamic Cabin Pressure Checker for the Transportation Industry.

These efforts produced the following:

• Provided Inbound Marketing Strategies for Website resulting in 120 new leads per month vs. 10 previously
• Developed Email Campaigns with average 15% open rates and 3.2% click through rates, increased online followers and Social Media reach
• Press Releases resulted in over half a dozen Magazines & Publications