GANZ Media sponsors Social Media for Small Business- presented by KNX 1070 & CBS Radio

GANZ Media Sponsors CBS Radio / KNX 1070 NEWSRADIO event….

CBS Social Media Conference sponsored by GANZ Media

CBS Social Media Conference sponsored by GANZ Media

Social Media for Small Business, presented by KNX 1070 & CBS Radio

Come visit us at booth #4!

Click here to purchase tickets!

Friday, September 14, 2012 at 9:00 AM (PDT)

(Free Parking)

Redondo Beach Performing Arts Center 1935 Manhattan Beach Boulevard Redondo Beach, 90278

Redondo Beach, United States



Ten Blog Writing Tips Every Business Should Know!

Ten Blog Writing Tips Every Business Should Know!


Ten Blog Writing Tips Every Business Should Know!

Ten Blog Writing Tips Every Business Should Know!

Blogs have become a primary source of information for a great number of people – and are surpassing the older forms of information gathering. People want to learn something – fast. They are seeking information on a person, an activity, a business, a recreational activity, technology or other area of interest. Here are some tips that can help you write a blog that gets read and shared with others:

  1. Keep it short. Don’t be long-winded. 250 words is adequate.
  2. Ensure you have done your research and that your facts are 100% correct.
  3. Keep it simple, straightforward and to the point. Avoid long, convoluted sentences.
  4. Take the right “tone” – whether friendly, informative, or aggressive, that best reflects your brand or the image you want to project. Avoid “salesy” blogs – keep it informational.
  5. Add an image. People want to see a graphic representation.
  6. Write it but don’t post it – take a least ½ an hour, re-read it and make changes, and then post it.
  7. Choose a subject people are interested in, or present your company’s strong points in an appealing way – you want to engage your reader.
  8. Use keywords sparingly. Keywords and phrases are important for ranking, but when overdone, it is a disaster. Your content must make sense and be interesting to the reader.
  9. Introduce your key point early in your blog post. If it is hidden within the text, the reader may never get to it. Once you lose them, they are usually gone for good.
  10. Include a link to your website so that the reader can find you, your company or the activity you are discussing.

Use these tips if you want your blog to be read and shared. If you aren’t a writer, hire a professional. It is affordable, and ANY content posted on the web should be 100% unique, professional and engaging.

Contact GANZ Media to see how we can help you with all your online content needs.

4th of July + Email + Social Media = Winning Combo!! The fireworks continue!

4th of July + Email +  Social Media = Winning Combo!! The fireworks continue!

Happy 4th of July from GANZ Media!

Happy 4th of July from GANZ Media!

GANZ Media hopes everyone enjoyed the 4th of July Holiday.  We certainly did. Our fireworks are still continuing to go off with the launch on Tuesday of our holiday email, encouraging viewers to “Exert your Online Marketing Independence”. Click here to view the email.

Placing Social Media Icons with corresponding links in the body of an email is a must! The reach of our email was extended through the use of Twitter and Facebook. When an email campaign is sent out, a unique link or URL is generated. This URL can be inserted into a “Tweet” or posted on a Facebook page,to allow people to share content with friends, and increasing the amount of people viewing your content. Additionally, each email allows a subscriber to “Like us on Facebook”, “Follow us on Twitter”, and share with a friend via email.

GANZ Media email campaign sets off fireworks with 15% open rate!

GANZ Media email campaign sets off fireworks with 15% open rate!

As of today over 200 subscribers have viewed our email. This represents a 15% open rate, versus an industry standard of 13.9%. (*Note- as of 7/23/12 the open rate has increased to 16.5!)  This is achieved through a well crafted subject line. Creating subject lines are an art form. One doesn’t want to appear too “salesy”, which can result in being labeled as spam even by folks who chose to sign up to receive your content. The idea with subject lines is to be use clever or playful phrases (depending on the tone you are looking to set) to encourage people to open the email, click on content, and drive people to your website to buy your product or service.

We do recommend that those on your email list agree to get your emails by agreeing to it twice, in a process called double opt-in.  This ensures that your subscribers really want you to send them stuff, and also helps screen out fake email addresses for your list by making sure an actual human acknowledges signing up.

Please contact GANZ Media today to see how we can help you with your next email campaign or Social Media project!

Why Your Company Needs a Blog: Your Online Presence

Why Your Company Needs a Blog: Your Online Presence

Why Your Company Needs a Blog: Your Online Presence

Why Your Company Needs a Blog: Your Online Presence

A blog can enhance your online presence, and many company owners and PR managers are now engaged in blogging as part of their digital marketing campaign. Blogging is an effective tool that can increase interest in your company, product or service as well as improve the ranking and visibility of your site, and increase in clients, customers and profitable contacts.

The cost of hiring a professional writer to create your posts is significantly cheaper and more effective than traditional types of marketing campaigns. One TV ad, which is very likely to be muted, skipped or ignored, will likely cost your company far more than a full year or more of professionally written blogs.  A recent study reported that 78% of the public look for information online about products and services they are considering purchasing. Many read blogs as their most trusted source of information. You can use your blog to access these readers.

To make the process work for your company, it is necessary to have ongoing postings. The content you post must be relevant, interesting or useful information. In creating an effective blog, you need to continue to post content, at a rate of several blogs per week. Readers will not return to read your blog or share your blogs if there are few or no new postings, or when the content is not relevant or interesting.

Creating a blog is not a process that gets immediate results. It may take several months before a blog begins to affect your site’s ranking. If at first you don’t see results, it is important to understand that to take effect requires longevity and continued postings. In one recent case, it took 2 months to move the blog from page 5 to page 1 on Google, with 3 blogs posted every week.

There was an earlier belief from some digital marketing firms that the actual value of what was written was not considered of great importance; this is definitely no longer the case. The content you post on your blog, and the quality of the information, whether it is funny, informative, or technical, is the most important part of successful online marketing. Your content must be completely unique and original and offer the reader useful and interesting information.

Your blog can be a source of information for a variety of interested people, including journalists who are looking for specific information in an industry. Well-researched and professionally written blog posts can become a trusted source of industry information. With careful management of your blog, you and your company can become an authority that others pay attention to, and follow.

Contact GANZ Media today to see how we can help you with all your online content creation!

USC Social Media Seminar for Small Businesses by GANZ Media – June 7th

GANZ Media to give seminar on Social Media for Small Businesses @ USC June 7th!

USC logo

USC sponsors Los Angeles Chapter of Entrepreneurs Professionals


Entrepreneurs Professionals

Los Angeles Chapter


Who: Sponsored by Entrepreneurs Professionals (Los Angeles Chapter)

When:   Thursday, June 7, 2012, 6:00 pm

Where:  USC Campus Taper Rm. 116

Exposition Blvd and S. Figueroa St, Los Angeles, CA, Los Angeles, CA

Discussion by GANZ Media: What is Social Media and how can it help your Small Business?

To attend, please sign-up at the page: click here.

At our Information Meeting, we will tell you what our group is all about, so you can see how belonging to a “Business Development” group can not only be a whole lot of fun, it can also make your business more than successful. We don’t settle for the notion of just “surviving” in this current economy, we are set on the notion of thriving in this economy. We invite you to meet the group and see if Entrepreneurs Professionals would be a good addition to your business growth strategy.


What Social Media is and why your company will fail without it.

What is Social Media?

GANZ Media Social Media Global Chart

This is Social Media!


The Internet is a transformative force, especially for businesses. When the World Wide Web first arrived in the late 1990s, companies were unsure if they should have a website, how to properly use them, and what content to put online. Today nearly every business of any size understands that a website is a necessity, and most can’t conceive of how they would conduct business without one. Like those early days of the web, Social Media is in its infancy. There are few standards, and less general understanding for how Social Media can and should be used to increase business. And yet, like the Web, Social Media has the ability to transform your business, increasing your sales and building trust and rapport with your clients and customers.


1. Social Media (Function):

Imagine what the future of Apple computers would have been if Steve Jobs and Steve Wozniak, after building their first computer in their garage, had simply announced over a bullhorn to their neighborhood that the future of personal computing had arrived. Would anyone have taken them seriously? They had no credibility, no track record. In fact, they were just one of thousands of computer kit builders in the United States at that time.

Instead, Apple launched their product and generated a significant following through years of organic growth through tradeshows, developer forums, outdoor concerts, and more recently selling a technology lifestyle though brilliant ads appearing on buildings, billboards, and breathtaking storefronts in malls and shopping centers across the country.

If you have ever watched the hit TV show ‘Madmen’, you can see how advertising changed the face of history in the 1960s. New promotional techniques combined with improved channels of communication altered American culture forever and expanded the possibilities for businesses to reach their customers. Branding was born.

Social Media is a new content distribution channel that is being used by businesses to increase their exposure and improve customer relations. Think of Social Media as the new digital Public Relations with a twist. Could you imagine Apple without a public relations department, or Microsoft without a marketing division? While the method of communicating with clients and customers has shifted over time from Radio, to Television, then to the World Wide Web, and now Social Media, each new technology allows for greater reach and greater participation from customers without replacing what came before. Social Media can significantly lower your marketing budget and can dramatically improve your overall marketing reach. Social Media marketing costs are far lower than traditional print and a fraction of TV and radio ads. Given the amount of competition for customers’ attention and dollars, companies cannot simply rely on the traditional methods of marketing and expect to survive. Having access to cutting edge tools can help you stand out in your industry and perhaps even lead the pack.

Advertising, Public Relations, and Marketing were not simply fads companies adopted and then later discarded. They were new ways of thinking about getting the word out on the street about a product or service, using the available technologies, and developing new processes along the way.

Social Media is one of the newest technology-based sets of tools available for businesses. The world-wide popularity of Social Media sites has shifted a “Tweet” from a message used by teens to tell each other what they had for lunch, or who their favorite singer is, to a media powerhouse companies use to announce IPO’s, announce mergers, release new products, and connect with their users, customers, clients, and stakeholders.


2. Social Media (Structure):

In the classroom there is not just one type of student. You have visual learners, auditory learners, and those that are a mixture of the two. In Social Media, one size does not fit all. There are multiple platforms, each appealing to a different online segment: Social Networks (Facebook, Twitter), Video (YouTube), Pictures (Pinterest, Instagram, Flickr,) Music (Pandora, Spotify), Location-Based Services (Yelp, Foursquare), Collaboration (Google Docs), and Interest-Based Networks (LinkedIn, Plaxo, Xing). Each of these channels appeals to different types of potential customers, and many appeal to more than one. It is important to understand each choice, how the consumers are using it, and how to best use these tools to communicate, build relationships, and sell.

3. Social Media (Unique Properties):

Websites in the past have been little more than online brochures, providing static content, and requiring much effort to drive traffic to them. Social Media is different in that it allows companies to engage in a two-way dialog with customers and vendors, and encourages participation, allowing businesses to pose questions, launch polls, and create surveys to get instant feedback from their target markets and buyer personas.

The collective nature of Social Media allows content to reach a larger audience at a quicker rate than ever before. Similar to a fire, where a small spark can turn dry brush into a wildfire, a simple Tweet can incite nations to act (think Tunisia and the Arab Spring); announce world-wide product launches (the Apple iPad); and potentially reach hundreds of millions of viewers (YouTube: KONY 2012 received 100 million views); all while driving traffic to your website/fan page, making your smart phone ring, or filling your email Inbox with hundreds of new potential customers.

4. Social Media (Advantages):

Small companies can now compete at the same level as the major Fortune 500/1000 corporations. Since many Social Media technologies are free and can be automated, the only expense is for expert advice and training. The first step to Social Media success is seeing what your competitors are doing and start looking for trends.

Through Social Media, you can position yourself and your business as a thought leader (an expert in your industry or niche). Instead of sending one way messages that interrupt the attention of your customers (and thus compete with every other interruption), Social Media allows you to engage your customers in a two way communication where they seek you out, and you provide the information they want when and how they want it, which increases the potential impact of your message many times over.

The most important thing to know about Social Media is that your customers want to find something unique or novel. They want new content, special discounts, or hard to find resources that aren’t available in either in your physical retail locations or on your website. If your Social Media strategy takes this into account, you will have mastered the essence of this new technology. Social Media is not just a repeat of your other messages. It is like the difference between radio and television—show, don’t tell.

5. Social Media (Drawbacks):

A poorly crafted Social Media campaign can alienate customers, cost you business, and can remain permanently posted on the Internet. Starting a social media program and stopping for month, or even a week, can give the impression of an unmanned ship, and reduce your online credibility. Not having a dedicated Social Media specialist and a crisis response plan means you lack the ability to instantly turn a customer service problem into a solution, leading to a potential public relations problem. A bad Social Media program will cost you credibility.


The cost of doing nothing is much higher that doing something, even if you get it wrong the first time. Analyze your competition, develop a plan, and go for it! The very existence of your business may depend on how you approach Social Media.

Contact GANZ Media today to create a Social Media plan for your business!


Web Design Mania sweeps the Nation! People take notice of GANZ Media.

Great planning & Email Campaigns = Success!!

A well conceived email campaign can make the difference between successful Online Marketing ROI, and a  sinking ship. In our recent email campaign touting Web Design services, a well crafted subject line once again brings in significant viewers.

You can have the best email content in the world, with snazzy graphics, clever messaging, and the most amazing discounts, but you campaign can fail because your  subject line came across as spammy or insincere. Click here to see the email.

GANZ Media Website Design Email Campaign!

GANZ Media Website Design Email Campaign!

One method for increasing readership of your emails is called an A/B split test. In this case we test only 10  percent of our total list of email subscribers before the main campaign is launched. This small sample size  was split in half using two subject lines with “Website Design Projects & March Madness!”  (which had an  12.5% open rate) against  “March Madness! Website Design & Online Marketing” (which had an 8 % open  rate).

Web Design Email Campaign Results

Web Design Email Campaign Results

We setup our email software to wait for one day to track results between these two groups, allowing for  maximum feedback from our viewers. The winner of these two (the one with the higher open rate), was  used to send out to the remaining 90% of our email list.

Website Design Email Screenshot

Website Design Email Screenshot

5 Helpful Email tips:

Every email campaign should contain the following –

1) A well crafted subject line (tested for effectiveness).

2) A call to action: direct your viewers to perform an action (i.e. View your website, open a video, call you  for a free demonstration, email to receive a 10 % savings on your next purchase).

3) Make sure the email is not too text heavy, inserting plenty of images/graphics/YouTube videos where  needed.

4) Clearly display your Social Media icons and prompt people to follow you. Ask for the Sale!

5) Contact information: too often email campaigns don’t give clear contact info. Make sure to include a  phone number, email address, and website.

Happy Campaigning!

Please contact GANZ Media to help you with your next email campaign!

Video Marketing Secrets Revealed! – Start marketing your business today.

Well crafted videos can mean the difference between a company thriving or dying in the new economy.



According to the website comScore: “80% of web users have watched a video ad on a company homepage. 52% took action after viewing the ad.”    Using the latest video technology to spread the word online about our clients’ needs is our goal.

For our latest project we are creating an awareness campaign for a nonprofit group that works with people with developmental disabilities.  Their budget is small but their story is great so we used our shoot from the hip package:  this is comprised of 3 flip type cameras as well as an outboard sound recorder.

Click here to view the video on IndieGoGo.

The reason we use multiple cameras is because this is REAL, there are no retakes, so to capture the story as it happens takes more than one viewpoint.  Reactions that are real are powerful, and will make your video that much more impact full.

Sound is one of the most important factors in any production, yet the consumer video producer often misses the impact of this key component.  Poor sound quality will lose an audience faster than you can imagine.

Last but not least is editing all the material together into interesting, short segments.  The tech-generation has a short attention span, so you have to make your point quickly and don’t forget a call to action at the end.

These videos can then be uploaded to YouTube, and blended with (SEO) search engine optimized key words to help drive traffic to your website.  Well crafted videos along with proper SEO can as much as double your website traffic. To maintain sustained traffic to the website we offer monthly Social Media marketing programs, promoting your videos through: Facebook, Twitter, LinkedIn, and our own YouTube distribution channels.


YouTube Videos & SEO Combined

Well designed Videos with finely tuned SEO result in ranking in top 3 slots in Google Search Engine.


Contact GANZ Media today to find out pricing and more details!   Be sure to check back and watch for additional Touching Stories.

Retailers Fail to Understand Social Media! – Gamestop & J.C. Penny Facebook Failures

Facebook “F-Commerce” enables consumers to purchase online using Social Media: but is it a bust?

Retailers Fail to Understand Social Media! - Gamestop & J.C. Penny Facebook Failures

Retailers Fail to Understand Social Media! - Gamestop & J.C. Penny Facebook Failures


Last year Facebook launched a new platform for online purchasing through their Social Media platform called F-“commerce”.  Many large retailers jumped on board to sell using this new distribution channel without understanding Social Media, and those who use it.

In a recent Bloomberg article GamesStop & J.C. Penny were cited as halting their Facebook store presences after disappointing sales. The article inferred that major retailers pulling out was a result of a poorly designed strategy by Facebook as a company, and would weaken their proposed upcoming IPO.  The real story is that the failure of Retail stores launching into Facebook e-commerce is a lack of their own understanding their digital audience.

Retailers enter the world of Social Media marketing without an understanding of the unique buying patterns of their visitors. They offer nothing new: no novel product or content, duplicating efforts found on their company websites or in the store.

Here are five tips for Retailers looking to use Social Media-

Retailers may want to consider:

1) Selling specialty items: hard to find or rate items not found in the store will keep existing shoppers excited, while bringing in new customers that might not normally shop at the physical stores.

2) Selling overstocked items: retail outlets can reduce inventory and cut storage costs by creating an outlet for products that are not flying of the shelves as fast as they would like, or selling used items as well.

3) Providing discounts not already found on website or in store: unique discounts, special offers, and linking them to QR codes on printed marketing materials.

4) Posting unique content: original news items, articles, customized Facebook apps & games, that keep viewers coming back for more. Creating a “Like Us” tab to showcase video and pictures combined with an opt-in email/newsletter sign-up. These allow for more advertising opportunities as well.

5) Incentivize sharing with friends: referral programs, “Like Us” programs traded for discounts, and integrating Social Media icons & links into every company email (both for corporate & employee sales teams).

[See article reference]

Contact GANZ Media to see how we can help launch your Social Media Campaigns!

Benefits of a WordPress Template Uncovered!

Every Company can now have the Perfect Website!

The goal of every business owner: have a well designed website at an affordable price. Now the dream is within reach with a pre-designed WordPress Template.

Using the analogy of a building, a template represents the internal steel beams and girders. The overall structure is there, along with much of the internal wiring and piping.  The building owner works with the architect, requesting additional outlets or repurposing a section for a different function. Similarly, plug-ins (think pre-coded widgets performing a specific digital task) can be tweaked or added to the existing structure.

This saves on time versus building a website from scratch (with a caveat). If the amount of tweaks or additions are small this can as much as cut in half the cost of a website by reducing the design time. However, those costs start to pile up the more functions and levels of complexity you add in terms of the time (and money) required to code new plug-ins (think of tearing out a dining room and adding a kitchen, or adding additional electrical wires after the plaster has been applied).

Either way you go, using a WordPress Template as a starting point for your website can be the perfect trifecta of Design Time vs. Coding Time vs. Cost.

Here are some images of a before and after Template from our recent client Collaborative Advisory Group (


Benefits of a WordPress Template Uncovered!


Benefits of a WordPress Template Uncovered!

Contact GANZ Media today to find out how we can help your company!