GRAND OPENING! Encino Business Royal Gems Jewelry shines with new Social Media Campaign from GANZ Media!

GRAND OPENING! Encino Business Royal Gems Jewelry shines with new Social Media Campaign from GANZ Media!

Royal Gems Jewelry New Facebook Page!

Grand Opening!

Happy Client just picked out Engagement Ring!

A local retail store in Encino, business owner Mitch Garten needed our help. Royal Gems moved locations and needed Social Media Marketing to help launch their Grand Opening, and then continuously on an ongoing monthly basis.

GANZ Media updated their website with Social Media icons to help increase exposure. We performed an online marketing analysis and created new Social Media profiles including: Yelp, Facebook, Twitter, LinkedIn, and Instagram. We updated and added new online directory profiles and launched a Facebook Advertising Campaign.  As of March 2017, we are happy to report foot traffic has doubled and Owner Mitch is quite happy!

Social Media Graphics created by GANZ Media just in time for the Holidays!

Custom Designed Ads for client geared towards                       keeping couples happy!

About Royal Gems:

A custom designed piece of jewelry – whether it be an engagement band, an anniversary gift, or “just because” – is sure to be the most memorable and treasured gift in a woman’s (or man’s) life. Mitch believes that you should not have to settle for mass-produced, “cookie cutter” jewelry when you can own a one-of-a kind creation designed only for you.

Jeweler Mitch Garten has been creating custom, one-of-kind jewelry for more than 30 years. From white gold, to yellow gold, and from diamonds to pearls, Mitch is a master of intricate detail and quality workmanship that will leave you breathless.

His passion for unique designs that reflect each client’s’ individual personality and style is evidenced by his many loyal clients – across California and the world – who refuse to purchase their fine jewelry from anybody but Mitch.

Dewey Pest Control launches new Website to support 32 locations!

Dewey Pest Control launches new Website to support 32 locations!

Dewey Services, Inc. owns and operates 32 branches throughout the State of California. They came through a referral in need of a new website, as their old one was outdated and didn’t contain a blog.

We developed a new WordPress website, with contact forms for all 32 branches in Northern and Southern California. Also implemented was an online service form for their reps. Researching their competitors, we developed and inserted SEO keyword titles to boost web traffic. We added request for proposal forms along with an email newsletter sign-up.

We launched a series of blog posts to boost website traffic, and our first email campaign for them containing over 8000 subscribers resulted in a 34.6% open rate!

You can view a live version of the site: http://deweypest.com

Here are before & after screenshots:

BEFORE:

Old Website: Dewey Pest Control

Old Website: Dewey Pest Control

 

AFTER:

New Website: Dewey Pest Control - Dewey Services, Inc. owns and operates 32 branches throughout the State of California.

New Website: Dewey Pest Control – Dewey Services, Inc. owns and operates 32 branches throughout the State of California.

Please contact GANZ Media today to find out how we can help you with your website & online marketing projects!

GANZ Media Launches Press Campaign for World’s first Automotive Dynamic Cabin Pressure Checker

CASE STUDY: Validyne Engineering

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Press Campaign for World’s first Automotive Dynamic Cabin Pressure Checker & More!

We began working with Validyne in January 2013. A World Leader in Variable Reluctance Technology (VRT) and Pressure Sensors since 1968, Validyne contracted with GANZ Media to complete the following:

  • Created 2 Line cards (digital flyers) as a tool for their sales force
  • Developed Social Media Plan & Competitive Analysis to evaluate online trends
  • Conducted Monthly Social Media Marketing & Blog postings
  • Performed SEO Optimized Social Media profiles to boost rankings in the search engines
  • Created a Series of Press Releases including a Nationwide announcement introducing the World’s first Automotive Dynamic Cabin Pressure Checker for the Transportation Industry.

These efforts produced the following:

  • Provided Inbound Marketing Strategies for Website resulting in 120 new leads per month vs. 10 previously
  • Developed Email Campaigns with average 15% open rates and 3.2% click through rates, increased online followers and Social Media reach
  • Press Releases resulted in over half a dozen Magazines & Publications

T&M Instruments launches new website for sensors, test equipment, and heat treat equipment!

T&M Instruments launches new website for sensors, test equipment, and heat treat equipment!
T&M Instruments are manufacturer’s representatives of test equipment, testing services, & process equipment in Houston, Texas. We designed new website with password protected section, created new logo, SEO Keyword Template, Email Campaigns. Our LEAD GENERATION efforts doubled website traffic and quadrupled inbound web leads per month.

With a new logo and WordPress website to match, we added in a resources section to capture contact info from new leads. Researching their competitors, we developed and inserted an SEO keyword to boost web traffic. We added request for proposal forms along with an email newsletter sign-up.

You can view a live version of the site: www.tandm.net

Here are before & after screenshots:

BEFORE:

BEFORE: T&M Website

BEFORE: T&M Website

AFTER:

 

T&M Instruments are manufacturer's representatives of test equipment, testing services, & process equipment in Houston, Texas. We designed new website with password protected section, created new logo, SEO Keyword Template, Email Campaigns. Our efforts doubled website traffic and quadrupled inbound web leads per month.

T&M Instruments are manufacturer’s representatives of test equipment, testing services, & process equipment in Houston, Texas. We designed new website with password protected section, created new logo, SEO Keyword Template, Email Campaigns. Our efforts doubled website traffic and quadrupled inbound web leads per month.

 

 

Mighty Trucking launches MIGHTY Website with GANZ Media!

Mighty Trucking launches MIGHTY Website with GANZ Media!

Mighty Trucking is a high volume ground transportation company centrally located near the LAX airport. They came to GANZ Media in need of new website to better showcase their new services and to act a tracking portal for their vendors and clients.

Utilizing their existing logo, we implemented a WordPress website to match the color scheme. Researching their competitors, we developed and inserted an SEO keyword to boost web traffic. Site viewers can now view real-time traffic conditions and request an online quote.

You can view a live version of the site: http://mightytrucking.com/

Here are before & after screenshots:

 

BEFORE:

BEFORE: Mighty Trucking Website

The Old Mighty Trucking Website

 

AFTER:

Mighty Trucking is transportation shipping company in Los Angeles. We designed a new website and SEO Keyword Template to help boost search engine traffic.

Mighty Trucking is transportation shipping company in Los Angeles. We designed a new website and SEO Keyword Template to help boost search engine traffic.

Contact GANZ Media today to find out how we can help you!

 

GANZ Media helps promote jobs for Vets at LA City Hall!

GANZ Media at Los Angeles Mayor Eric Garcetti's Veteran Business Summit 2014. Helping to promote jobs for our Vets at City Hall!

GANZ Media at Los Angeles Mayor Eric Garcetti’s Veteran Business Summit 2014. Helping to promote jobs for our Vets at City Hall!

 

GANZ Media teams up with VETBOSS.ORG at Los Angeles Mayor Eric Garcetti’s Veteran Business Summit 2014 to promote jobs for our Vets at City Hall!

https://www.calvet.ca.gov/Pages/LA-Mayor-Business-Summit.aspx

 

How a College Intern Can Destroy Your Business: Website Coders vs. Online Marketers

Website Coders vs. Online Marketers

Web Coders Vs. Online Marketers

Who you put in charge of your website is as important as what you put in it.

 

Your website is the key to your kingdom when it comes to your online business. Who you put in charge of it can mean the difference between success and failure.

Whoever you put in charge should take the time to understand your company’s unique industry and product, and possess a technical background. They should eat, breathe, and sleep coding. You want the expertise of an online marketer vs. simply someone who knows HTML programming.

Coders simply build cookie cutter websites. Online marketers develop website that extend and enhance your business infrastructure. There are college students who will build you a website for $500 yet will do a poor job which will cost you $1000s of dollars later both in having to redo the site at a later point, and in lost revenue because the site takes 6 months to build because they lack the full time commitment, which will result in lost customer sales. In other words, you get what you pay for.

Having someone who is simply a coder:   Can technically create a website, but may not understand your unique industry or product. The part-time intern or secretary who has a few hours of extra time on their hands may not have this knowledge. If the navigation or flow of the site is not correct, or if the messaging or call to action is not immediately apparent, this confusion will cost you sales and people quickly leaving the site.

An Online Marketer understands that a website is two parts:

a) Technically sound: easy to find information, has the correct functionality and plug-ins that will draw in your audience, combined with the correct blend of unique content.

b) Artistic Vision: how will you stand out from your competitors? Your site is more than just an online brochure. It is a two-way communication tool. Just as a pharmaceutical company has the technical expertise to create a drug, the other half of the equation is the packaging and branding that will compel the customer to buy.

You want to work with a web designer that is specifically suited to the site type you are looking for, has worked with multiple types of businesses across multiple industries so they also understand current trends, and has the best of breed practices that work everywhere.

GANZ Media has worked across many industry sectors including high-tech, software, science-based, retail, business to business, and business to consumer, offering unique insights into online customer behavior. We possess both the technical background, and years of website experience to provide quality control from both a design standpoint, and an artistic/aesthetic aspect.

We work with our clients to make sure they have the right mix of content and online media to draw customers to the site, get them to stay longer, and ultimately help build the trust that will get them to pick up the phone and contact you. The end product blends what is technically possible, with the exact needs of your business, and ensure the designer is not just coding the site correctly, but taking into account the correct considerations from an industrial organization psychology point of view.

Please contact us today to find out how we can help you!

4 Benefits of a Yelp Ad – GANZ Media Can Help!

GANZ Media is now an authorized Yelp reseller!

GANZ Media - Authorized Yelp Reseller!

GANZ Media:  Authorized Yelp Reseller!

 

Want to Advertise on Yelp? We can get you lower rates and higher impressions.

Contact us today to find out how!

 

4 Benefits of a Yelp Ad for your Business Include:

 

1. More Visibility on Yelp search result pages

Advertising on Yelp gives a business the opportunity to show up above the regular search results for category/city combinations.

2. Visibility on other business profile pages

Your Yelp ad may show up on a competitor’s business profile at the top of the page.

3. No competitor ads on your profile page

Competitors’ ads will not show up on the profile page of your company. You are essentially paying to keep competitors from advertising on your profile page. But note that Yelp still does show other competitors on the page under a “People Who Viewed This Also Viewed” heading.

4. Additional content options

Yelp advertisers can also add extra content to their business profiles, such as a photo slideshow and a video.

You can check out our page on Yelp:

http://www.yelp.com/biz/ganz-media-los-angeles-2

Email Campaigns bring Holiday Joy! GANZ Media can help!!

Email Campaigns bring Holiday Joy! GANZ Media can help!!

Marketing Tips: Importance of a Clever Subject line & High Open Rates

 

Great subject lines = higher email open rates!

 

Are you considering creating an email campaign? Are you prepared for it to fail? How much does the success of your business depend on your online promotions?  Open rates in the past five years have decreased industry wide due to image blocking, increased use of smart phones and list fatigue. At GANZ Media email campaigns for our clients consistently exceed industry averages, resulting in thousand of dollars in additional revenue.

Would you hire a plumber to do your root canal?  Your best bet it to have a professional marketer help you with your online marketing.

Times are tough, and money is tight.  Some companies think they are being frugal by having an untrained staffer run their email campaigns instead of using Marketing professionals. See this related article: 11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media.

Without training and experience, finding the right subject line is next to impossible. Even with the best content, If your subject line doesn’t resonate well with your target audience, all your hard work is going into the spam box. Cutting corners for your online marketing can prove disastrous.

When creating a subject line for an email campaign here are a few items to consider:

1) Demographics: Who is your target market? Generalize subject lines appealing to everyone will result in large numbers of unsubscribes and low open rates.

 2) Cleverness: Is your subject line too serious? Does it immediately compel one to read your email?  Humor can be very useful to capture attention in the current short attention span era.

3) Pose a question: Asking a question that helps solve problems your prospects/customers may be experiencing.

4) Limit the use of discounts: Everyone wants a deal, but used too frequently, this can alienate your subscribers. Be a thought leader and have the majority of your emails focus on content/articles they might like to read.

GANZ Media would like to thank all our email list subscribers for reading our holiday email. You can view our email by clicking on this link: eepurl.com/s-b6f

Our most recent email campaign had an open rate of 16.3%, 3% higher than the industry average!

Click here to contact GANZ Media today to see how we can help you with email campaigns and all your online needs!