GANZ Media gives presentation on Social Media pitfalls to avoid to local business owners!

GANZ Media gave a presentation this evening:

GANZ Media give presentation on Social Media pitfalls to avoid to local business owners!

GANZ Media giving presentation on Social Media pitfalls to avoid to local business owners!

Many companies approach online marking from a single perspective, offering one or two services with a one size fits all approach. At GANZ Media we offer customized solutions offering everything from Social Media plans & training, customized WordPress websites, email campaigns, graphic design, to providing discounted rates as an authorized Yelp reseller. Contact us today to find out how we can help you!

Check a few highlights from our presention at the Encino Business Networking group:

 

Great group this evening, very dynamic and friendly too!  We talked with business owners about the important use of Keywords or #Hashtags in Twitter, your Blogs, LinkedIn, and now Facebook!

We spoke about the importance of integrating Social Media into your email, and further extending the reach of your content using keyword enriched blogs. Social Media needs to be maintained on a regular basis. Every company should be using Social Media, and if you are going to do it, do it right!

http://www.meetup.com/The-Encino-Business-Networking-Meetup-Group/events/121708022/

Online Marketing: From Social Media to Websites, pitfalls to avoid!

1) Social Media Overview & Tips

2) Email Marketing Tips

3) Website Design: How the Industry has Changed

4) Corporate Videos: How will they help my Business

 

Email Campaigns bring Holiday Joy! GANZ Media can help!!

Email Campaigns bring Holiday Joy! GANZ Media can help!!

Marketing Tips: Importance of a Clever Subject line & High Open Rates

 

Great subject lines = higher email open rates!

 

Are you considering creating an email campaign? Are you prepared for it to fail? How much does the success of your business depend on your online promotions?  Open rates in the past five years have decreased industry wide due to image blocking, increased use of smart phones and list fatigue. At GANZ Media email campaigns for our clients consistently exceed industry averages, resulting in thousand of dollars in additional revenue.

Would you hire a plumber to do your root canal?  Your best bet it to have a professional marketer help you with your online marketing.

Times are tough, and money is tight.  Some companies think they are being frugal by having an untrained staffer run their email campaigns instead of using Marketing professionals. See this related article: 11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media.

Without training and experience, finding the right subject line is next to impossible. Even with the best content, If your subject line doesn’t resonate well with your target audience, all your hard work is going into the spam box. Cutting corners for your online marketing can prove disastrous.

When creating a subject line for an email campaign here are a few items to consider:

1) Demographics: Who is your target market? Generalize subject lines appealing to everyone will result in large numbers of unsubscribes and low open rates.

 2) Cleverness: Is your subject line too serious? Does it immediately compel one to read your email?  Humor can be very useful to capture attention in the current short attention span era.

3) Pose a question: Asking a question that helps solve problems your prospects/customers may be experiencing.

4) Limit the use of discounts: Everyone wants a deal, but used too frequently, this can alienate your subscribers. Be a thought leader and have the majority of your emails focus on content/articles they might like to read.

GANZ Media would like to thank all our email list subscribers for reading our holiday email. You can view our email by clicking on this link: eepurl.com/s-b6f

Our most recent email campaign had an open rate of 16.3%, 3% higher than the industry average!

Click here to contact GANZ Media today to see how we can help you with email campaigns and all your online needs!

 

Thumbtack.com pairs Social Media & Smartphones to bring service pros to the masses!

Thumbtack.com pairs Social Media & Smartphones to bring service pros to the masses!

Thumbtack.com screens and evaluates service professionals in 50 States, pairing them with customers and their specific project needs.  Leads can be sent instantly via email to smartphones, meaning service pros never miss an opportunity to view hot prospects and turn them into happy customers!

You can check out our profile: click here!

GANZ Media just received our first two reviews on Thumbtack.com

 

Thumbtack Reviews for GANZ Media!

Thumbtack Reviews for GANZ Media!

Services Thumbtack.com offers include:

Business & Legal
Family
Home
Events
Lessons
Writing & Translation
Health & Beauty
Cars & Trucks Tech & Web

 

Click here to contact GANZ Media today to see how we can help you with all your online needs!

 

3 Reasons Facebook is Too Big to Fail

3 Reasons Facebook is Too Big to Fail

3 Reasons Facebook is Too Big to Fail

Facebook stock is down, but the future is looking up.

Let’s face it, the Facebook IPO was drastically overvalued.  Overly optimistic traders, corporate greed, a shift in members viewing Facebook on smart phones vs. PC’s (resulting in fewer advertising opportunities) are among the many reasons for a lower than expected IPO and corresponding current stock price. And while its revenues represent only 1% of the world’s $507 billion in total ad spending, the growth opportunities for Facebook are limitless.

It is not uncommon for a stock price to dip significantly after its IPO. Companies such as LinkedIn and Angie’s List experienced similar plunges. LinkedIn’s share price was $94.25 in their first day of trade after their IPO, yet plunged to $63.71 a month later. It currently trades at $105 a share. Angie’s List Inc., the consumer-reviews site, had a first-day close after the IPO value of $16.26, up 25 percent from IPO price. It dipped to $11.56 within the first month. Four months later the price was $18.89.

There are many examples of tech stocks which have performed well after initially dipping in price.  Google is currently trading at $675, compared to $84 since its 2004 IPO. Apple stock prices were at $22 dollars for its IPO back in December of 1980 – and increased 1700% within one year – and as of today are trading at a whopping $665 per share (over a 4000% increase). What is most important to recognize is not the short term expectations, but the long-term growth potential of this technology platform. There are three reasons Facebook is too big to fail:

1) Lifestyle Facebook is not just a software application, it is a way of life.

Individuals can find lost family members, old classmates, share pictures and events with friends and family, and chat live with other members. According to Mashable.com, the average person spends 5 hours and 46 minutes per month on Facebook, up from 4 hours and 39 minutes back in June of 2009.  This is more than Google, Yahoo, YouTube, Microsoft, Amazon and Wikipedia combined!

2) Advertising Machine Facebook relies on Ads to drive revenues.

While there has been a shift in members viewing patterns on Facebook from personal computers to mobile phones (which have fewer ad opportunities due to a smaller screen), Facebook has barely scratched the surface of reaching out to other companies to partner with. Companies with large networks of people have the ability to exponentially grow the views and ad opportunities. The same untapped potential is true of 3rd party software applications that allow Facebook users to share content with online friends, and login with their existing Facebook logins.

3) Demographics Collection and Meta Data build value.

The most significant accomplishment of Facebook is the statistical data they have compiled. Users fill out their age, physical location, interests, simply by signing up. Pages users view, topics they frequent, companies they visit, all are collected which allows Facebook to search for patterns that their advertising department can capitalize on. But even more than that, Microsoft, Facebook, and Amazon have all have teamed up to share demographics (meta-data) from one site to another. While in many cases the personal information or identity of a specific person cannot be revealed, those seeking to advertise now have a larger reach, and the most precise statistics ever available. As the number of technology partnerships increase, the value and advertising opportunities increase.

Like any other tool, technology can be used to build or to harm.  Other Social Medial platforms such as MySpace have gone by the wayside. This is not because they weren’t useful, but because their technology did not keep up with the changing needs and demands of their users. Facebook understands their users. They “get it”.  Improvement of existing features, incorporating new features such as Timeline which allow users to display more content (and allow for more advertising opportunities), a large R&D budget, and an untapped world market guarantee a long and profitable future.

Click here to contact GANZ Media today and find out how we can create a Social Media Campaign for you!

Ten Blog Writing Tips Every Business Should Know!

Ten Blog Writing Tips Every Business Should Know!

 

Ten Blog Writing Tips Every Business Should Know!

Ten Blog Writing Tips Every Business Should Know!

Blogs have become a primary source of information for a great number of people – and are surpassing the older forms of information gathering. People want to learn something – fast. They are seeking information on a person, an activity, a business, a recreational activity, technology or other area of interest. Here are some tips that can help you write a blog that gets read and shared with others:

  1. Keep it short. Don’t be long-winded. 250 words is adequate.
  2. Ensure you have done your research and that your facts are 100% correct.
  3. Keep it simple, straightforward and to the point. Avoid long, convoluted sentences.
  4. Take the right “tone” – whether friendly, informative, or aggressive, that best reflects your brand or the image you want to project. Avoid “salesy” blogs – keep it informational.
  5. Add an image. People want to see a graphic representation.
  6. Write it but don’t post it – take a least ½ an hour, re-read it and make changes, and then post it.
  7. Choose a subject people are interested in, or present your company’s strong points in an appealing way – you want to engage your reader.
  8. Use keywords sparingly. Keywords and phrases are important for ranking, but when overdone, it is a disaster. Your content must make sense and be interesting to the reader.
  9. Introduce your key point early in your blog post. If it is hidden within the text, the reader may never get to it. Once you lose them, they are usually gone for good.
  10. Include a link to your website so that the reader can find you, your company or the activity you are discussing.

Use these tips if you want your blog to be read and shared. If you aren’t a writer, hire a professional. It is affordable, and ANY content posted on the web should be 100% unique, professional and engaging.

Contact GANZ Media to see how we can help you with all your online content needs.

Corporate Videos in Los Angeles – January Promo from GANZ Media

Corporate Videos in Los Angeles - January Promo from GANZ Media

Corporate Videos in Los Angeles - January Promo from GANZ Media

Start off the New Year right with Corporate Videos!

For those in Los Angeles, our award-winning production crew is having a special promo starting at $750 (normally $1500). We are filming locally in the Los Angeles area from Jan 21st to Jan 26th only this month.

Click here to see our Corporate Video email promo! http://eepurl.com/h6i7A

Listed below are some interesting video facts:

“80% of web users have watched a video ad on a company homepage. 52% took action after viewing the ad.”
–comScore

“A video-embedded website is 53 times more likely to show up on Google search.”
-Forrester Research

“Nearly three-quarters of marketers (73%) say integrating video with email marketing increases click-through rates (CTR), and fully one-half are now using video in their emails.”
-Web Video Marketing Council

“Video landing pages generate 4-7x higher engagement & response rates than static image and text landing pages.”
-SearchEngineWatch