Dewey Pest Control launches new Website to support 32 locations!

Dewey Pest Control launches new Website to support 32 locations!

Dewey Services, Inc. owns and operates 32 branches throughout the State of California. They came through a referral in need of a new website, as their old one was outdated and didn’t contain a blog.

We developed a new WordPress website, with contact forms for all 32 branches in Northern and Southern California. Also implemented was an online service form for their reps. Researching their competitors, we developed and inserted SEO keyword titles to boost web traffic. We added request for proposal forms along with an email newsletter sign-up.

We launched a series of blog posts to boost website traffic, and our first email campaign for them containing over 8000 subscribers resulted in a 34.6% open rate!

You can view a live version of the site: http://deweypest.com

Here are before & after screenshots:

BEFORE:

Old Website: Dewey Pest Control

Old Website: Dewey Pest Control

 

AFTER:

New Website: Dewey Pest Control - Dewey Services, Inc. owns and operates 32 branches throughout the State of California.

New Website: Dewey Pest Control – Dewey Services, Inc. owns and operates 32 branches throughout the State of California.

Please contact GANZ Media today to find out how we can help you with your website & online marketing projects!

GANZ Media gives presentation on Social Media pitfalls to avoid to local business owners!

GANZ Media gave a presentation this evening:

GANZ Media give presentation on Social Media pitfalls to avoid to local business owners!

GANZ Media giving presentation on Social Media pitfalls to avoid to local business owners!

Many companies approach online marking from a single perspective, offering one or two services with a one size fits all approach. At GANZ Media we offer customized solutions offering everything from Social Media plans & training, customized WordPress websites, email campaigns, graphic design, to providing discounted rates as an authorized Yelp reseller. Contact us today to find out how we can help you!

Check a few highlights from our presention at the Encino Business Networking group:

 

Great group this evening, very dynamic and friendly too!  We talked with business owners about the important use of Keywords or #Hashtags in Twitter, your Blogs, LinkedIn, and now Facebook!

We spoke about the importance of integrating Social Media into your email, and further extending the reach of your content using keyword enriched blogs. Social Media needs to be maintained on a regular basis. Every company should be using Social Media, and if you are going to do it, do it right!

http://www.meetup.com/The-Encino-Business-Networking-Meetup-Group/events/121708022/

Online Marketing: From Social Media to Websites, pitfalls to avoid!

1) Social Media Overview & Tips

2) Email Marketing Tips

3) Website Design: How the Industry has Changed

4) Corporate Videos: How will they help my Business

 

Email Campaigns bring Holiday Joy! GANZ Media can help!!

Email Campaigns bring Holiday Joy! GANZ Media can help!!

Marketing Tips: Importance of a Clever Subject line & High Open Rates

 

Great subject lines = higher email open rates!

 

Are you considering creating an email campaign? Are you prepared for it to fail? How much does the success of your business depend on your online promotions?  Open rates in the past five years have decreased industry wide due to image blocking, increased use of smart phones and list fatigue. At GANZ Media email campaigns for our clients consistently exceed industry averages, resulting in thousand of dollars in additional revenue.

Would you hire a plumber to do your root canal?  Your best bet it to have a professional marketer help you with your online marketing.

Times are tough, and money is tight.  Some companies think they are being frugal by having an untrained staffer run their email campaigns instead of using Marketing professionals. See this related article: 11 Reasons a 23-Year-Old Shouldn’t Run Your Social Media.

Without training and experience, finding the right subject line is next to impossible. Even with the best content, If your subject line doesn’t resonate well with your target audience, all your hard work is going into the spam box. Cutting corners for your online marketing can prove disastrous.

When creating a subject line for an email campaign here are a few items to consider:

1) Demographics: Who is your target market? Generalize subject lines appealing to everyone will result in large numbers of unsubscribes and low open rates.

 2) Cleverness: Is your subject line too serious? Does it immediately compel one to read your email?  Humor can be very useful to capture attention in the current short attention span era.

3) Pose a question: Asking a question that helps solve problems your prospects/customers may be experiencing.

4) Limit the use of discounts: Everyone wants a deal, but used too frequently, this can alienate your subscribers. Be a thought leader and have the majority of your emails focus on content/articles they might like to read.

GANZ Media would like to thank all our email list subscribers for reading our holiday email. You can view our email by clicking on this link: eepurl.com/s-b6f

Our most recent email campaign had an open rate of 16.3%, 3% higher than the industry average!

Click here to contact GANZ Media today to see how we can help you with email campaigns and all your online needs!

 

4th of July + Email + Social Media = Winning Combo!! The fireworks continue!

4th of July + Email +  Social Media = Winning Combo!! The fireworks continue!

Happy 4th of July from GANZ Media!

Happy 4th of July from GANZ Media!

GANZ Media hopes everyone enjoyed the 4th of July Holiday.  We certainly did. Our fireworks are still continuing to go off with the launch on Tuesday of our holiday email, encouraging viewers to “Exert your Online Marketing Independence”. Click here to view the email.

Placing Social Media Icons with corresponding links in the body of an email is a must! The reach of our email was extended through the use of Twitter and Facebook. When an email campaign is sent out, a unique link or URL is generated. This URL can be inserted into a “Tweet” or posted on a Facebook page,to allow people to share content with friends, and increasing the amount of people viewing your content. Additionally, each email allows a subscriber to “Like us on Facebook”, “Follow us on Twitter”, and share with a friend via email.

GANZ Media email campaign sets off fireworks with 15% open rate!

GANZ Media email campaign sets off fireworks with 15% open rate!

As of today over 200 subscribers have viewed our email. This represents a 15% open rate, versus an industry standard of 13.9%. (*Note- as of 7/23/12 the open rate has increased to 16.5!)  This is achieved through a well crafted subject line. Creating subject lines are an art form. One doesn’t want to appear too “salesy”, which can result in being labeled as spam even by folks who chose to sign up to receive your content. The idea with subject lines is to be use clever or playful phrases (depending on the tone you are looking to set) to encourage people to open the email, click on content, and drive people to your website to buy your product or service.

We do recommend that those on your email list agree to get your emails by agreeing to it twice, in a process called double opt-in.  This ensures that your subscribers really want you to send them stuff, and also helps screen out fake email addresses for your list by making sure an actual human acknowledges signing up.

Please contact GANZ Media today to see how we can help you with your next email campaign or Social Media project!

Interview at BlogWorld 2011 with GANZ Media CEO

At the recent BlogWorld 2011 at the Los Angeles Convention center, Michael Stark of PostYourProperty.com interviews Aaron Ganz, CEO of GANZ Media. The importance of Social Media and emerging technologies is a key focus. Nine out of ten robots agree this video rocks!  Click on the video or link below to watch:

Social Media revolutionized! Blogworld 2011 Interview: click here

 

GANZ Media website launches!

Thank you for visiting our new website! GANZ Media can help you in all your online marketing efforts, including creating Social Media content, Social Media Plans, Social Media Training, HTML-based email campaigns, websites, and Search Engine Optimization.

Email Campaign for Vonda Shepard & blossomy.com for Charity Event

Email Campaign for Vonda Shepard & blossomy.com

Email Campaign for Vonda Shepard & blossomy.com

Launched email Campaign for Vonda Shepard & blossomy.com for Charity Event Benefiting Survivors of Human Trafficking in India. This campaign can be viewed by clicking here at: http://bit.ly/slnPY3

Testimonial from Laura Price of blossomy.com:

“The template looks great!  Thanks for participating and offering your support and skills in this very important piece of the benefit.”