In 2012 we met the owner of Bastian Salon at our tradeshow booth put on by CBS Radio at the Redondo Beach Performing Arts Center. Like many new retail business owners, they were faced with the challenge of creating an online marketing program.
GANZ Media analyzed their top local competitors to determine a baseline for how other hair salons promoted themselves though both the use of their websites, and social media. We determined which were the most effective social media channels to use, the frequency and type of content used for online promotions, and the most popular and relevant topics being discussed. The competitors revealed not only what areas should be focused on, but showed what was missing, thus giving Bastian Salon an opportunity to differentiate and stand out.
Using their logo, we setup Social Media Profiles on Yelp, Facebook, Twitter, LinkedIn, and Instagram. Then GANZ Media started a monthly social media management campaign. In the beginning, the owner of Bastian Salon reviewed the content we created every 2 weeks (in advance of it posting). Items sent out over social media included: monthly promos & specials, industry news, positive Yelp reviews, and haircuts of happy customers. We came to their grand opening and took photos and a series of YouTube videos. After a trial period, they allowed us to send out content without a bi-monthly review process.
Within 3 months Bastian Salon ranked #1 in the Search Engines for Hair Salons in Artesia. This was even before they had launched their website! At that time the owner provided the following quote:
“I’ve been receiving plenty of congratulatory messages about the salon. I’m enjoying the new “flavor” of our FB posts and tweets. Thanks GANZ Media! Social Media Marketing Plan & Monthly Management & SEO.”
To date, Bastian Salon enjoys 157 Yelp reviews (4.6 out of 5 stars). With thousands of viewers sent to their site every month through social media, and dozens of new clients every month, Bastian Salon is happy with the results. As you can see from their recent Yelp Review for GANZ Media:
“Our small business started out with Aaron from day one. That was nearly 4 years ago. We expanded into a 60% larger space and from 2 employees to 8. Aaron and Ganz Media have been with us all along. Thank you, Aaron for putting the word out there about us! I really appreciated having your help during our early days!”
ABOUT BASTIAN SALON
Specialties: Aveda Products, Aveda Color, Yuko Hair Straightening, Anti-Frizz by Yuko
History: Established in 2012.
Bastian Salon originally opened with the idea of being a space where similar-minded artists could create and share. It wasn’t enough just to “do hair.” We became a group that wanted to continue learning – to be more and to give more.
Business Owner: Bastian Villarama
I can hardly believe it’s been 20 years since I started in the hair industry. I’m a 4th gen stylist which includes my mom, sister and grandmother. It really is a craft I am proud to be a part of and my passion for it continues to grow. I worked in our family salon on Guam for two-thirds of my career and trained at the Sassoon Academy in Santa Monica, CA many times over the years. In 2010, I trained at the Sassoon Academy London for 6 months in cutting and coloring. What an experience! Still, I wanted more, I was blessed to be able to join the Sassoon creative team as a stylist. My time with Sassoon has taken me to Los Angeles, Beverly Hills and Miami. Now, I’m back in the Cerritos area starting a new adventure. I can’t wait to see what the future holds!