Ten Blog Writing Tips Every Business Should Know!


Ten Blog Writing Tips Every Business Should Know!

 

Ten Blog Writing Tips Every Business Should Know!

Ten Blog Writing Tips Every Business Should Know!

Blogs have become a primary source of information for a great number of people – and are surpassing the older forms of information gathering. People want to learn something – fast. They are seeking information on a person, an activity, a business, a recreational activity, technology or other area of interest. Here are some tips that can help you write a blog that gets read and shared with others:

  1. Keep it short. Don’t be long-winded. 250 words is adequate.
  2. Ensure you have done your research and that your facts are 100% correct.
  3. Keep it simple, straightforward and to the point. Avoid long, convoluted sentences.
  4. Take the right “tone” – whether friendly, informative, or aggressive, that best reflects your brand or the image you want to project. Avoid “salesy” blogs – keep it informational.
  5. Add an image. People want to see a graphic representation.
  6. Write it but don’t post it – take a least ½ an hour, re-read it and make changes, and then post it.
  7. Choose a subject people are interested in, or present your company’s strong points in an appealing way – you want to engage your reader.
  8. Use keywords sparingly. Keywords and phrases are important for ranking, but when overdone, it is a disaster. Your content must make sense and be interesting to the reader.
  9. Introduce your key point early in your blog post. If it is hidden within the text, the reader may never get to it. Once you lose them, they are usually gone for good.
  10. Include a link to your website so that the reader can find you, your company or the activity you are discussing.

Use these tips if you want your blog to be read and shared. If you aren’t a writer, hire a professional. It is affordable, and ANY content posted on the web should be 100% unique, professional and engaging.

Contact GANZ Media to see how we can help you with all your online content needs.

Why Your Company Needs a Blog: Your Online Presence


Why Your Company Needs a Blog: Your Online Presence

Why Your Company Needs a Blog: Your Online Presence

Why Your Company Needs a Blog: Your Online Presence

A blog can enhance your online presence, and many company owners and PR managers are now engaged in blogging as part of their digital marketing campaign. Blogging is an effective tool that can increase interest in your company, product or service as well as improve the ranking and visibility of your site, and increase in clients, customers and profitable contacts.

The cost of hiring a professional writer to create your posts is significantly cheaper and more effective than traditional types of marketing campaigns. One TV ad, which is very likely to be muted, skipped or ignored, will likely cost your company far more than a full year or more of professionally written blogs.  A recent study reported that 78% of the public look for information online about products and services they are considering purchasing. Many read blogs as their most trusted source of information. You can use your blog to access these readers.

To make the process work for your company, it is necessary to have ongoing postings. The content you post must be relevant, interesting or useful information. In creating an effective blog, you need to continue to post content, at a rate of several blogs per week. Readers will not return to read your blog or share your blogs if there are few or no new postings, or when the content is not relevant or interesting.

Creating a blog is not a process that gets immediate results. It may take several months before a blog begins to affect your site’s ranking. If at first you don’t see results, it is important to understand that to take effect requires longevity and continued postings. In one recent case, it took 2 months to move the blog from page 5 to page 1 on Google, with 3 blogs posted every week.

There was an earlier belief from some digital marketing firms that the actual value of what was written was not considered of great importance; this is definitely no longer the case. The content you post on your blog, and the quality of the information, whether it is funny, informative, or technical, is the most important part of successful online marketing. Your content must be completely unique and original and offer the reader useful and interesting information.

Your blog can be a source of information for a variety of interested people, including journalists who are looking for specific information in an industry. Well-researched and professionally written blog posts can become a trusted source of industry information. With careful management of your blog, you and your company can become an authority that others pay attention to, and follow.

Contact GANZ Media today to see how we can help you with all your online content creation!